When it comes to marketing any small business, social media should be an important part of your strategy. It’s not only a cost effective solution, it has the potential to support you in reaching a massive audience in a small amount of time.
Get your strategy right and you should be able to achieve a strong return on investment, boost your brand visibility online and increase sales.
Instagram is used by about 60% of the top brands in the world. The platforms visual nature allows you to plug into marketing opportunities that have real value in today’s competitive world.
- 60% of users actively find new products on Instagram
- 80% of Instagram users follow at least one business
- 38% of the more than 1 billion active users check their Instagram account multiple times a day
Building a balanced strategy to grow your business takes a lot of planning and work. Part of this means understanding the right way to construct posts and other content like Instagram Stories.
The good news is, like any other social media platform, there are several key ways to boost your Instagram visibility.
Here are our top 5 tips:
1. Optimise Your Name Field
Your Instagram name field is actually separate from your Instagram handle. This means you can optimise the name field with relevant keywords that highlight what your business does. Instagram users search keywords on the platform, so using keywords in your name field means you have more chance of showing up in searches.
2. Optimise your Bio
You have limited words to ensure your bio hits the mark. It pays to put some thought into this and optimise the content. Again, it’s all about showing up in potential searches so use hashtags and relevant keywords.
Don’t be afraid to experiment by changing your bio every so often and measuring how this improves engagement.
3. Add Location Tags
If you want to attract the right people to your posts and Instagram stories, don’t forget location tagging. This doesn’t just have to be where your business is based. It might be where your target audience or customers are hanging out, for example, at a special event such as a festival or exhibition.
4. Use Hashtags
Hashtags are essential to boost your Instagram visibility and the stats prove it. Putting just one hashtag in your post has the potential to increase engagement by 12.6% compared to a post without one. You can add 30 hashtags on one Instagram post and 10 to an Instagram Story. Make use of different relevant hashtags for different posts and research your hashtags to ensure you are making use of the most effective and relevant ones.
It is also a good idea to create your own branded hashtag. You can do this by combining an important keyword and your business name.
5. Follow and Engage
You do not exist in a vacuum on social media and it’s important to engage with and follow other brands and individuals that complement your own. Instagram can predict what type of profiles you might like and show them in the ‘suggest’ and ‘because you follow’ sections. This allows you to be more focused in how you engage on social media and improves the relationships you make when building your following.
Digital marketing is a challenge for any small business but understanding what works and what can improve your reach will make a big difference. For affordable digital marketing support for your small business, get in touch with the Woya Digital team.