If you have the ‘Pages’ app installed on your phone or spend time in Facebook’s scheduling and publishing tools, you’ll have noticed a big change – gone is the yellow and orange Pages functionality and in is the new, blue, professional looking Facebook Business Suite.
Facebook remains one of the biggest marketing tools for businesses of all types, shapes and sizes, and with the company now also owning Instagram, the stakes have been raised even higher. Business Suite is the latest development in Facebook’s professional offerings for companies, and it’s one you’ll need to get round asap if you work in the digital marketing, social media or advertising space.
So who, what, when, where, why? Let’s break it down…
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Who Needs Facebook Business Suite?
… anyone who runs a business Facebook Page – but it’s not a case of physically having to make the effort to go and install it and start working with it; it’s already there!
What was the ‘Pages’ functionality on Facebook (usually on your smartphone or device as a separate app, or in the menu section of your Facebook feed) has been automatically replaced with Facebook Business Suite. If yours hasn’t yet, stay tuned – it’s being rolled out across all territories over the space of a few weeks, so should be with you soon.
Instagram advertising and business management, including insights, can also now be accessed from Facebook (they own Instagram, after all) – so if you run an Instagram account that’s either a Creator or Business category account, you too will need Business Suite.
What Does FB Business Suite Do?
Business Suite intends to act as a ‘one stop shop’ for all of a business’ social media marketing needs; hosting all functionality in one place for both Facebook and Instagram’s business tools. Once your Facebook and Instagram accounts are linked, all messages, insights, sponsorship opportunities and page details will sit within Facebook Business Suite.
It’s expected that Business Suite will grow and expand its functionality over the next few weeks and months, but for now, its functionality includes (but is not limited to):
- Basic Facebook Page admin – including changes and updates to existing information
- Scheduling and Publishing functionality – to allow you to post to your business Page and to plan content ahead of time. For the first time this includes scheduling to your Instagram account, which has long been something only achievable through the use of third party apps for Instagram users, so will be a real help to those managing a busy presence on the platform!
- Advertising management – including the planning, amending and payment of adverts across both Facebook and Instagram
- Messages – to and from those engaging with your Page, including automated responses and common ‘FAQ’ functionality
- Insights and analytics – on your audience, content and performance across both Facebook and Instagram
Whilst Business Suite does everything Pages did, it adds in the same capabilities for Instagram too. This truly integrates the two social media channels to allow each to be planned for, published to and analysed in a way that doesn’t involve having to switch back and forth between different apps, platforms and statistics, and datasets.
Where Can I find Business Suite?
It’s currently being rolled out across all territories, so don’t panic if you don’t have it just yet – it’ll be on its way!
If you use the Pages app on a smartphone or device, it will be automatically replaced with FB Business Suite at its next update, if it hasn’t been already. If you don’t have the app but would like to, it can be downloaded now from both the Apple App Store and Google Play Store (provided its available in your country or territory – if not, download Pages and wait for the update).
If you use Pages through the desktop version of Facebook, click through to your Pages and when available, you will be prompted to enter Facebook Business Suite and start looking through the new features and functionality.
If you visit business.facebook.com to manage your social media marketing for Facebook, you’ll find this now automatically redirects to Facebook Business Suite.
How Does Facebook Business Suite Impact Me?
Business Suite is the newest functionality Facebook has to offer for businesses, so if you use Facebook or Instagram as a business, you’ll be forced to use it. This isn’t a bad thing – the functionality is easy to use and much improved upon previous iterations of its business offerings – but it will take some getting used to – as any change on social media does.
As you’ll find once you start using it, Business Suite streamlines both Facebook and Instagram’s business functions and makes things easier to navigate than ever before. With clearer analytics and enhanced functionality, it makes growing and developing your online business presence simpler and faster.
…What’s This We Hear About Whatsapp?
If you have a Whatsapp Business Account and use the Whatsapp Business app, you can sync your account with Facebook Business Suite. At the moment, analytics and messaging functionality is minimal (Facebook don’t own Whatsapp, but they work with them) as the companies develop more systems together.
It can only improve from here!
The best way to get started with Facebook Business Suite is to access it and start having a play around, but if you’d like more info or support on how best to optimise your social media marketing, get in touch – our team at Woya Digital would love to have a chat!