Be Found Online – Keywording Your Website Content

Be Found Online – Keywording Your Website Content

26, Feb 2017 | SEO, Top tips

Once you’ve set up your website you need to make sure it’s easy for customers and clients to find.

Even if you’ve developed an incredible website that perfectly encapsulates your brand, it’s not going to have any impact if people aren’t visiting it.

One way to make sure you’re found online is to use keywords in your website content.

Content

When you’re creating a website you’ll need to create content to fill it with. This could be information directly related to your business, such as product descriptions, or other written content, such as blog posts. Blog posts are an excellent way to keep your website updated and fresh, connect with your audience and improve how prominently your site appears on search engines like Google by offering valuable content.

Keywords

Firstly, you’ll need to consider what your keywords are. These will be different for each business and could even change as your business grows and develops. For example, if you’re a florist operating in London your keywords could include ‘florist London’ and ‘wedding flowers London’.

Think about what your potential customers would be searching if they were looking for a service or product you offer. Create a list of between five and 20 keywords for your business and regularly review these to see if they still fit with what your business does.

When it comes to writing the content, it’s a good idea to include some keywords in the headers, sub-headers and introduction. This will help with making the website easier to find through search engines and useful for people that are skim reading. While you want to incorporate keywords into the actual content you’re writing you don’t want to do it too much. Remember that you want to add value and therefore it needs to be readable and enjoyable rather than just a sales tool.

Top tips for key-wording your website content

  • Start a business blog. There’s lots of reasons to start a business blog but offering valuable content that uses keywords to make you easier to find online is just one great motive for setting up yours.
  • Keep a list of your keywords handy when you’re writing your content so you can refer to it.
  • Aim for around 2-5% of your content to be made up of keywords. If you add in too many it can make the content unreadable and seem forced and readers will quickly become bored and look elsewhere.
  • Remember to use keywords as tags for your content.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Growing Your Business Through Facebook

Growing Your Business Through Facebook

25, Feb 2017 | Social media, Top tips

If your small business sells products or services to consumers, Facebook can be a useful, free marketing tool.

Used correctly, this social media platform is a valuable conduit linking your brand with potential customers and a whole suite of tools to grow your business.

You can use your Facebook page to inform customers of business developments, offers and new products. However, you don’t want to post too often and you’ll need to share links, images and posts that your audience is interested in as well as sales-based stories. Promoting your business too much on a social media platform can lead to customers unfollowing or blocking your business page. It’s a fine balance between using Facebook as a tool to advertise your products and connecting with people.

Businesses can use Facebook Promoted Posts to reach a certain number of users, increasing the post’s reach. The tool allows you to choose your audience, for instance you can set a geographical location, age range or select interests, so you can reach the right type of people at exactly the right time, and not waste any of your valuable advertising budget on irrelevant eyeballs. You’ll be able to choose a budget and Facebook will estimate the number of people you’ll reach, giving you some useful insights into your possible advertising outcome before you commit a penny.

Promoting a post is a great way to attract new customers and draw them to your Facebook page and website. Carefully choose which posts to promote to make this functionality really work for you – fun and informative posts are more likely to increase engagement and drive traffic to your page than a sales pitch.

You also have the option to use Facebook Marketplace Ads. Again, Facebook allows you to target the audience of the advert, with a choice of sophisticated demographic options. The ad you create features in the News Feed sidebar and includes a headline, copy, an image and a website link. The price you pay will vary as the advert works on a bidding process. You can bid either on impressions (the number of times your ad is shown) or clicks.

Facebook contests and promotions are a great way to raise brand awareness too and can get users sharing your updates and expanding your network. Be aware though that there are rules for running a competition on Facebook and you’ll need to use a third party app.

Social media platforms are constantly evolving and trends are always changing. You need to monitor what is working and what your customers are interested in to get the most out of Facebook. Page insights can show you who your customers are, the Adverts Manager dashboard will allow you to see how your ads are performing and using tracked URLs means you can tailor the content you are sharing.

Do:

  • Understand what your audience shares on Facebook – images tend to attract more likes, shares and comments than a simple status update.
  • Engage with your followers – ask questions, share interesting new updates and reply to queries through Facebook.
  • Measure the success of your updates – see what your audience responds to and adjust your social media strategy accordingly.

Don’t:

  • Ignore feedback – Facebook is a useful tool for gathering feedback and customer opinions, make sure you take them on board.
  • Be slow to respond – people expect quick responses when it comes to social media so make sure your response times are appropriate.

Only post updates about your business – you need to keep your audience interested so post news updates, funny videos, pictures and views throughout the day that aren’t directly related to your business.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Growing your Business Through LinkedIn

Growing your Business Through LinkedIn

23, Jan 2017 | Social media, Top tips

LinkedIn is the world’s largest professional social network. As a result, it offers a great opportunity to grow your business if you’re targeting other companies or working professionals.

Step 1

You will want to create a LinkedIn company page for your business and include details along with a company description. It’s also a good idea to ensure your own LinkedIn account is up to date so you can connect with customers and business associates and share updates. Many business opportunities come through networking and LinkedIn is a brilliant tool for this.

You can use LinkedIn to display recommendations for your products and services, gain introductions to business connections and allow potential customers to search for you. Individuals can search the platform for businesses within a certain industry as well as using keywords so make sure your profile page is searchable.

Step 2

Once your page is set up, connect with professionals you already know and join groups that are related to your business or trade.

In order to engage with your LinkedIn network, you’ll want to post regular updates. From a business point of view include information on what you’re working on, clients you’re working with and new launches. However, you don’t want all of your posts to be directly about your business. You should also include updates that would be of interest to your customers and business partners, this could include industry news, governmental policies that may affect businesses and challenges the sector is facing, for instance.

Step 3

Actively participating in discussions on the platform is an effective way to gain exposure and credibility. Pick topics that you know a lot about in the area your business operates in to help establish yourself as an expert in the field. While you want to promote your business it’s best to focus on the discussion, if you have something interesting and insightful to say people will likely click on your profile to learn more about the business. Simply focusing on self-promotion can lead to you being kicked out of a discussion and can harm your reputation.

If there’s an area of your business’ sector that you think would make for a good debate set up your own discussion. Pick a topic that will have lots of different opinions, ask questions or start a poll to get people engaged. By tying the discussion to relevant news and trends you also boost its popularity.

Step 4

LinkedIn also offer targeted advisements for B2B. The advertisement can be targeted based on job title, industry, company size and seniority allowing you to reach your desired audience. You can set your own budget for your campaign and there are no long-term contracts or commitments, making it a good choice for those that want to try out the service and measure outcomes.

Do:

  • Post regularly – Keep in touch with your network to increase your visibility on the site.
  • Update your page frequently – Be sure to keep your page updated with your latest projects or products.
  • Keep your contacts up to date – Connect with anyone you do business with, it means you can keep them up to date with company news.

Don’t:

  • Self-promote too much – LinkedIn is a business network but adding value through your expertise will be far more beneficial than several updates a day that are self-promotional.
  • Be too informal – While you don’t need to be really formal on LinkedIn, you need to be aware that the people you’re connecting with could become your business customers or partners.
  • Spam groups and discussions – Carefully select the discussions you join and only comment when you have something interesting to add.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Growing your Business Through Twitter

Growing your Business Through Twitter

20, Jan 2017 | Social media, Top tips

Twitter might limit your updates to just 140 characters but that doesn’t mean you can’t pack a lot into each and every one.

One of the things that makes Twitter an ideal marketing tool is that every tweet will feature on every followers’ feed so you can be sure your audience will have an opportunity to read it.

By following some simple steps and carefully crafting your tweets to suit your audience and brand, you can use Twitter to grow your business.

Step 1

Once you’ve set up an account, you want to gain followers. Make sure you let your audience know you’re now on Twitter with an update on your website and other social media platforms.

Step 2

Following other people and businesses is one way to grow your own followers but be selective. Start by following your customers, business partners, trade organisations in your industry and other businesses in your community. Journalists, bloggers, writers and thought leaders that focus on the sector your business operates in are also excellent people to follow.

Step 3

Knowing what to tweet can be tricky. You want to promote your business, but don’t go overboard by bombarding your followers with links to your website every time. Comment on subjects not directly related to your business and share photographs and videos too. You want to engage with your followers rather than every tweet being a sales pitch.

Step 4

The character count on Twitter means you need to keep your updates short and to the point. Consider the message you want to get across and think about the quickest way to do this. If you’re linking to a website you’ll want to use a URL shortener, such as Ow.ly, to use up less space.

Step 5

Twitter isn’t just about posting updates either, you want to create a two-way conversation where you can talk to your customers. If they tag you in a post respond and use questions to encourage them to talk about your brand and engage with you.

Step 6

Hashtags are a great way to widen your reach. Using trending topics with a relevant connection to your brand can help you reach new users. However, using too many hashtags can be a turn off – use them sparingly but effectively by seeking conversations where you can add value and expertise.

Step 7

You’ll need to assess how your business is doing on Twitter to continue getting the best out of the social media platform. Twitter Analytics is a great tool for monitoring your impact and seeing what is working. The dashboard will show you when the best time is to tweet and the type of content that is most engaging to your followers.

Do:

  • Follow a variety of people – Get engaged with your customers, thought leaders, other businesses and the media.
  • Keep an eye on trends – Look at trending topics and hashtags and see if you can make a connection with your brand.
  • Get your employees involved – Encourage your staff to follow and engage with the business Twitter account.

Don’t:

  • Forget to tweet – Make sure you tweet regularly and respond to all enquires directed at the business.
  • Make every tweet about you – Your followers will become bored of reading your tweets if they are all ‘salesy’ so be sure to include other types of content.

Don’t just use comments – Use videos, images and links to news articles or blogs that will entertain and interest your audience.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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