Latest Google Update Released

Latest Google Update Released

We seem to have entered an age where everyone blames their social media, web content or marketing related failures on ‘algorithms’; even if perhaps that’s not really the case. In an attempt to stop internet users scapegoating their tech updates, Google yesterday, for the second time announced a broad core algorithm update in advance of it actually happening and impacting on websites. What does a Google update actually mean for your business and web presence? Read on ….

What is a Google Broad Core Algorithm Update?

‘Broad core algorithm updates’ aren’t specifically aimed at combatting any one issue, but rather at improving Google’s overall systems efficiency. These updates can take anything from a few hours to a few days to roll out across all content online. Whilst there’s no set schedule for these updates to take place, they do usually happen every few months. This means that what can be considered ‘Google friendly’ content changes frequently.

What happens when a Google Update is implemented?

The effects of algorithm updates vary depending on exactly what work has been done ‘behind the scenes’. The most notable impact is usually a change in the search rankings of content; so you may find your pages suddenly rank considerably higher or lower than they did before. This happens as Google reassesses all of its content to better align it and list it out.

For businesses who rely heavily on organic search for traffic to their websites and resulting sales, any change in SEO situation can have devastating effects if not managed adequately. It’s important, therefore, to work on your website optimisation regularly.

What should I do about a Google Broad Core Algorithm Update?

Monitor the situation when it comes to your SEO. Any pages that have dropped in the rankings aren’t necessarily being penalised for poor content but may just sit differently alongside new criteria standards. Regardless, action should be taken after each update to ensure that your rankings are able to recover. No one set action will guarantee full recovery but doing nothing will almost definitely inhibit any chances of it – even if another update is just around the corner!

When creating new content, it’s important for it to remain as relevant and current as possible. It is this, and not necessarily stuffing pages with keywords and links, that will help the content stay well ranked. Seek advice from SEO experts and work with them at each update, staying mindful that the approach to take will need to differ every time, dependent on what changes have been implemented.

How soon can SEO action taken recover a site from a Google Brand Core Algorithm Update?

There’s a common misconception that any remedial action taken won’t take effect until the next algorithm update is run. That’s not true: any recovery should be noticeable the next time that an automated ‘crawler’ (a bot that scans the site’s content to judge its fit amongst other pages and analyse where it should sit in the search rankings) scans it. This happens periodically and doesn’t wait for further updates. This means that rapid recovery is achievable, if effective action is taken quickly.

At Woya Digital we are constantly work to ensure that our clients website SEO is optimised and brought in line with constant security and Google updates. Take advantage of our awesome Instant FREE SEO Site Audit Report which we’ll send you to highlight all the things that can be improved on your website, and to optimise your website SEO ranking.

What is Local SEO? Be Found Online

What is Local SEO? Be Found Online

Local SEO is simply the most effective way to promote your business online where you are based. It provides promotion exactly at the right time; when a local customer is looking to buy your product or services.

Woya provides Local SEO in Chichester and throughout the UK. Whilst we often work nationwide, but still understand the value of a local client.

Also known as local search marketing, to be successful we maximise various strategies to get ranked online locally. These methods include listing on business directories. Yelp, Foursquare, Bing Places, Google My Business Listing, online reviews, along with other less known platforms. Consistency in these directories is the key to our success…

Local SEO is an extremely targeted marketing strategy that enables companies to position themselves on search engines and other business directories. This massively increases visibility and generates awareness within a niche market and locality.

Are you looking to increase your local sales? Then maximise your potential via customers performing local searches. Every day that customers are searching your locality and finding your competitors is lost business that you are giving away. Leveraging Local SEO will increase the chances of being found in your town.

How Can Local SEO Help Attract New Customers?

Local searches have substantially increased in recent years, especially on mobile phones. According to recent statistics, 96% of desktop users conduct local searches. Almost 40% of all searches on Google are now focused locally.

Here’s why locality based small and medium sized businesses should opt to include Local SEO in their marketing strategy:

Local Search Marketing – Google Maps

In the UK, your business and website need to appear in Google Maps. All you need for this is to have a physical location in the town where you are looking to be found. This will make a difference to your local positioning and it’s free. https://www.google.com/business/

If you are listed, make sure your details are correct. Address discrepancies count against you, so check as the information is often pulled from other sources.

Local SEO Chichester

Local Search Marketing – Produces Improved Results

The ideal time to connect with a customer is when they are in need of your product or service. With Local SEO, businesses can position themselves exactly when needed. When a need is searched, the businesses appear at the top of the search list.

Local Search Marketing – Conversion Rates Are Higher

As you see in the above image. Google Places or Maps listings display the name, address and phone number of the business. In contrast to other traditional advertising, local search has a high (and measurable) rate of conversion. This means, if your business is positioned correctly, you are best placed to convert interest into customers.

Local Search Marketing – Mobile Internet Usage is Still Growing

Increasing numbers of potential customers are searching via Google on mobile phones to buy products or services on the go. Even from their sofa! In 2015 Google announced that more searches are made on mobiles than PC’s. Make sure your website is mobile friendly and be visible in your locality.

Local Search Marketing – Gives Improved Return on Investment

Unlike traditional advertising, with Local SEO there is little wasted exposure. You only reach a potential customer when they need you. Enticing a customer when they are interested in you is a cost efficient and effective option, offering greater ROI.

Local Search Marketing – Enhanced Credibility

Most online directories allow users to rate and review local business and services. Having a good reputation online can really help you in attracting customers, so keep checking so you can respond to comments.

Local SEO vs. Organic SEO

Both Organic and Local SEO helps bolster your organic ranking on search engines. This helps you reach as many potential customers as possible. However, if you are contemplating between choosing between local and organic SEO, you should take your niche audience and nature of business into consideration.

With Local SEO, your business gets ranked for a specific location. This is ideal for a local business as you can target customers within a particular geographical area. Through this, you will always reach the right customers who might be looking for your service. For example, if you are a plumber in Chichester, ranking top in Google search in London could be a waste of time for everyone.

The Importance of Local SEO

The importance of Local SEO has increased in recent years with the expansion of Google Places, Google Maps, Apple Maps and the mobile web. This has encouraged many companies to make it an important part of their inbound marketing strategy. The targeted results, improved ROI and the high lead to sales conversion ratio indicate that it is an essential element of any company marketing strategy.

Make sure that the directory listings for your business locations are perfect, accurate and consistent. Remember that the main search engines and maps use multiple sources for their data. Including Yelp, Foursquare, Bing Places, Google Business Listing, online reviews, Yell, TomTom among many more.

Work with a partner who understands the importance of Local SEO in the UK. This will provide a real boost to your presence and help you be found online. Woya Digital offer excellent packages paid monthly for SEO without commitment.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Why Your Mobile Website Needs to be Mobile Friendly?

Why Your Mobile Website Needs to be Mobile Friendly?

60 percent of retailers in the UK have integrated mobile commerce solutions in their business models.

That means they have a mobile website that works!

According to PAC, an independent European research and advisory firm:

Considering the wide adoption from the business community, the message is pretty clear, It’s time to make your mobile website, mobile friendly… But what has prompted this approach? Why is there such a craze among webmasters to develop a mobile responsive website? Let’s take a look.

Tapping the Massive Audience

Currently there are 3.5 billion users connected to the digital world of internet through globally residing IPs. Out of these 3.5 billion users, 60 million dwells in the UK. Refine it further and you will find that 70 percent of the internet users (aged 16 or above) access internet through their mobile phones and smart phones. We tried summarising it and the conclusion we reach is:

Whether you are in England, Scotland, Ireland or Wales – if you are on the internet right now, statistically the chances are that you are on your mobile phone.

Now with such a massive audience to tap, who wouldn’t want to have a mobile website, mobile friendly?

You Don’t Just Have an Audience, You Have a Flock of Customers

Tapping a large audience doesn’t always translate into more business opportunities. But here, you have the McFlurry and you have the M&M as well to top off the experience. A report from Capgemini and IMRG revealed that during December 2016, 47 percent of the retail sales were made through mobiles. The report further goes on to predict that the ecommerce sales in the UK will cross the figure of £500billion by 2020. Out of which mobile commerce will contribute to a whopping share of 45 percent.

You have the audience and you have a consolidated niche that is ready to earn you some significant business.

Here is a bonus for our readers: Clothing, books and home electronics were the most popular consumer products that the residents of the UK purchased over the internet over the last two years. So all the concerned retailers, it’s time to call a meeting with your webmasters.

In the World of Internet, Google is the Ruler

Google too appears to be strongly advocating the idea of mobile compatible websites. With its recent algorithm updates, the search engine has been prioritising mobile friendly websites on its ranking table among the returned SERPs. Search engine optimization is the rule of law in this kingdom and webmasters are always looking for strategies and practices that can help them rank higher on SERPs.

As such having a mobile website that is mobile friendly can help you boost your website ranking.

And in the End, it’s the Reputation that Matters

The whole concept of a mobile website that is mobile friendly is to provide convenience to the users. They can access from the comfort of their palms, anytime and anywhere. That is the future as this improves a customer’s online experience and accents your mobile website and brand with glowing reputation.

When your customers are satisfied and you have a burgeoning reputation in the market. Nothing can stop you from being a competitive player in your industry.

Need Some Help?

The team at Woya Digital is here to help you out. We offer pay monthly mobile website solution that is customised and managed. No upfront cost and backed by a reliable infrastructure. From SEO to mobile websites that are mobile compatible, we will integrate everything that you need for your new mobile website to be successful.

Be Found Online – with Search Engine Optimisation – SEO

Be Found Online – with Search Engine Optimisation – SEO

If you’ve researched creating a website or have set one up already, you’ve no doubt come across search engine optimisation, or SEO.

Effectively using SEO can make your website easier to find online, driving up traffic and business sales but if you’ve not used the technique before, it can leave you perplexed and overwhelmed by terminology.

SEO is basically a technique used to improve a website’s search engine rankings. With so many websites and competing businesses now online, having a robust SEO strategy in place can make a huge difference. After all when was the last time you went to the second or third page of Google’s results? Making your website easier to find can lead to more traffic and more sales, therefore improving your revenue.

Before you start SEO activity on your business’ website make sure it is functional and appeals to your target audience. If it’s not, potential customers will quickly click off it despite finding it. Ensure your content is clear and website is well maintained, not only will broken and invalid links frustrate customers they can affect SEO too.

Regular Updates

Updating regularly is one of the key things a business can do to improve their SEO. Aim to add new content every few days. A simple way to do this is to include a business blog, where you can share business updates, industry news and other content your customers will find interesting and useful. Make sure all your titles, headers and pieces of text are clear and use your keywords in a natural manner. Content should be unique and aim to provide at least 300 words. Mix this up and publish longer pieces sometimes too.

Link Building

Building links can improve SEO as well by establishing your business as trustworthy and a voice of authority. While it can be tempting to spam sites with links to your business go for quality over quantity. The important thing is relevance – a link from your local newspaper or an industry website is more valuable than a 10 free links from general online directories.

A huge amount of online research and business is now done on mobile devices and this isn’t only useful for increasing your sales, it helps with SEO too. Google’s algorithm for instance will consider if your website can be viewed on mobile phones or tablets.

Finally, use analytical tools to see where most of your traffic is coming from. There are lots of free tools online, such as Google Analytics, that can provide you with valuable insight as to what is working and what needs improvement.

Top tips for improving SEO:

  • Use keywords throughout your website. Your keywords should reflect what people would search to find a business like yours.
  • Create a plan for when you will update your website and publish new content and stick to it. How frequently your website is updated has a large impact on its search engine rankings.
  • Monitor your success and make sure you keep an eye on what is working. The internet is constantly evolving and your SEO strategy should too, check out how search engines are changing their algorithms and reflect this in your techniques

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Be Found Online – Keywording Your Website Content

Be Found Online – Keywording Your Website Content

Once you’ve set up your website you need to make sure it’s easy for customers and clients to find.

Even if you’ve developed an incredible website that perfectly encapsulates your brand, it’s not going to have any impact if people aren’t visiting it.

One way to make sure you’re found online is to use keywords in your website content.

Content

When you’re creating a website you’ll need to create content to fill it with. This could be information directly related to your business, such as product descriptions, or other written content, such as blog posts. Blog posts are an excellent way to keep your website updated and fresh, connect with your audience and improve how prominently your site appears on search engines like Google by offering valuable content.

Keywords

Firstly, you’ll need to consider what your keywords are. These will be different for each business and could even change as your business grows and develops. For example, if you’re a florist operating in London your keywords could include ‘florist London’ and ‘wedding flowers London’.

Think about what your potential customers would be searching if they were looking for a service or product you offer. Create a list of between five and 20 keywords for your business and regularly review these to see if they still fit with what your business does.

When it comes to writing the content, it’s a good idea to include some keywords in the headers, sub-headers and introduction. This will help with making the website easier to find through search engines and useful for people that are skim reading. While you want to incorporate keywords into the actual content you’re writing you don’t want to do it too much. Remember that you want to add value and therefore it needs to be readable and enjoyable rather than just a sales tool.

Top tips for key-wording your website content

  • Start a business blog. There’s lots of reasons to start a business blog but offering valuable content that uses keywords to make you easier to find online is just one great motive for setting up yours.
  • Keep a list of your keywords handy when you’re writing your content so you can refer to it.
  • Aim for around 2-5% of your content to be made up of keywords. If you add in too many it can make the content unreadable and seem forced and readers will quickly become bored and look elsewhere.
  • Remember to use keywords as tags for your content.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.