How SEO Works: Simplified

How SEO Works: Simplified

The three letters: SEO, are known only too well by anyone working in digital marketing, but it often remains the domain of technical specialists and so not well understood by others. SEO stands for Search Engine Optimisation, which is indeed a technical practice, but one that should be understood (if only on the simplest level) by business owners who are looking to pay or already pay for this service.

Understanding how SEO works at a basic level (when explained properly) can be hugely beneficial to the working in many business areas: so here we drill it down to its foundations and take it step by step.

What is SEO?

SEO is the practice of optimising content on a website so that the machine learning algorithms search engines run on, are able to identify their relevance and present them high up on SERPs (Search Engine Results Pages). When looking at how SEO works, those in marketing primarily work to make their content relevant for Google – as it holds by far the majority market share, and so it naturally drives more visitors to websites than others.

When a User Searches

Digital marketing departments need to link in their SEO actions to meet with each point of the search process for the ultimate efficiency.

First, a user performs a search by typing their query into a search engine. They are then presented with results that the algorithm deems appropriate and relevant to that search. In order to rank highly amongst search results relevant to the business, there are two main factors taken into consideration:

  1. Relevance – the search engine must be able to scan through the content on the page and judge it to be appropriate to the users search terms.
  2. Authority – the search engine must be able to judge how trustworthy the page is.

Demonstrating Relevance and Authority

Firstly, a business’ web content must demonstrate its relevancy and authority in order to rank on search engine results for appropriate user searches.

To demonstrate relevance, a website must clearly demonstrate its topic and niche in its content. This means that the search engine must be able to determine through its words, content, keywords and meta tags what it is about and who it would be relevant for. This can be implemented through the usage of keywords and key phrases, and can occur even in less considered places such as image names.

To demonstrate authority, a website must appear genuine and trustworthy. This is most commonly demonstrated through links from other sites to it, as well as from it to other sites. If other websites deem it relevant and honourable enough to link to, a search engine will take that as a positive reference.

The Two Main Types

As perhaps you may have ascertained from the two points above, there are two main types of SEO activity: that carried out on-page (on a webpage, created and curated by the business) and off-site (on other websites linking back to it).

On-page SEO is the most natural place to start work, but off-site should also be focused on once the on-page basics have been fixed. Off-site SEO can be a myriad of activity – from PR and social media campaigns to news stories, industry articles, referrals and basic links. The latter is really what builds a website’s credibility with a search engine. Whilst a high quantity of links is good (because it shows that lots of other sites deem it relevant), quality links also play a huge role. ‘High authority’ websites such as big brand names, news agencies and high-ranking websites give greater eminence than links from smaller, lesser-known and lesser-visited websites do.

Judging SEO Success

Websites each have a DA (Domain Authority); a score given to them from 1-100 that ranks how likely they are to show up highly on search engine results pages. What is considered a ‘high’ DA score depends on how competitive sites are within the niche it resides in, but anything above 25 to 30 is considered good.

Whilst many assume that typing search queries into a search engine and seeing where the site ranks is an accurate measure of SEO success, it is not – because there are so many factors at play when it comes to displaying what the search engine deems relevant (such as location, sites previously visited, etc) that what it shows for one person, it may not show for another.

Digital marketing specialists use DA checker services to judge their score and can analyse how much traffic to the site is ‘organic’ (not achieved through paid-for advertising) to best understand their current SEO performance.

Check out our SEO packages for smaller businesses

Calling In The Experts

While it’s true that most digital marketing professionals will have a base knowledge of SEO, there too are specialists working in the field that do nothing but SEO all day every day.

As Google and other search engines continually improve their machine learning and the algorithm gets smarter, it is better able to judge what is relevant and what users want, and expect, to see. This means that the ways SEO can be worked into a web page and its content is always changing. For example, the most recent Google announcement confirmed that accessibility, increased safety parameters, loading times and the responsiveness of websites to different devices will all have an enhanced focus on search moving forward – but there are announcements of such changes every few months, and tweaks ‘behind the scenes’ just about every day!

Businesses are able to implement certain levels of SEO improvements themselves, but we would always recommend having the support of an SEO expert. Woya Digital have an experienced and enthusiastic team of digital marketing and SEO professionals who can tackle any search-related challenge, and now also provide comprehensive Whitelabel SEO Content and SEO reseller packages.

 

Woya White Label SEO Services

Woya White Label SEO Services

Whether you’re a web developer, digital marketer, designer or content manager, you already know how vital SEO is to everything we do online.The challenge for many businesses is that SEO is complex, varied, and requires expert knowledge.

Offering a professional SEO support service isn’t just a great way to expand your audience reach, and add value for your existing clients. It can also boost your services by delivering tangible, quantifiable results that back-up the work you specialise in.

So, what’s the best option if you’re considering adding SEO to your offering, or want to upgrade your client services?

  • Employ a fully trained, skilled and experienced SEO expert, or team of staff.
  • Undertake appropriate qualifications to upskill, with regular updates as standards evolve, algorithms change, and your clients grow.
  • OR – consider Woya Whitelabel SEO Services

Here we’ll run through the benefits of adding SEO to your repertoire, and why a white label SEO service is a cost-effective, bespoke choice that will transform your returns.

Why is SEO Such a Sought After Service?

Simply put, business thrives and dies online.

A study published last year to try and clarify how important digital traffic is to business success found that:

  • An incredible 93% of website traffic arrives through a search engine – so, if your clients are not ranked, or are difficult to find online, they might be restricting their business to just 7% of the potential market share.
  • Marketing agencies who offer clients a combination of organic and paid search engine advertising generate 25% more clicks and a 27% higher return on investment. Therefore, if you design incredible websites, or put together awesome advertising campaigns, you NEED outstanding SEO to realise the achievable returns!
  • There are around 70,000 searches on Google every second of the day. We all know that there are many search engines, but given that Google has the lion’s share of the market, to get in on that action, your clients need a fast-moving SEO strategy to keep pace with the demands of a fluctuating algorithm.

These stats are just a snippet of the data out there – but quantify some of the key reasons businesses and self-employed professionals are crying out for SEO that delivers. 

Benefits and Applications of our White Label SEO Services

As we summarised at the start of this article, you have a few options when it comes to adding SEO to your catalogue.

For many digital service providers, particularly freelancers, small businesses and agencies, the costs of employing a full-time SEO team are unviable. Costs include:

  • High-level salaries for the most skilled SEO professionals.
  • The need to have a varied team to cover all SEO applications depending on your client base’s needs.
  • Regular training refreshes and courses as SEO best practice changes.

SEO isn’t always straightforward, and to achieve the best outcomes requires diligence, time, professional strategising, and continual oversight to evaluate performance and make tweaks as needed.

Therefore, it isn’t just a case of hiring an SEO employee. To deliver real results, you need to invest substantially in allocating time to that crucial service area. White Label SEO offers a streamlined solution, to allow you to offer best in class SEO to all of your clients, without any of the extra outlay, and all of the returns.

  • You commission Woya as your white label SEO provider to carry out defined services, according to the packages you sell to your clients, all delivered under your branding.
  • Access to a team of highly experienced SEO pros at the top of their game – offering their services to your clients through your business channels, at a fraction of the cost of employing a similarly qualified team member.
  • Fast, tailored SEO services adapted to your business sector.
  • Cost-effective packages, enabling you to expand, change, or reduce your SEO service offerings, with zero impact on your bottom line.

You can offer SEO as an add-on to your existing work; for example, as a web developer, you might provide a premium package to include a website audit, and have the opportunity to position yourself as a serious competitor with a full-service offering.

Some digital marketing businesses require a comprehensive SEO option, all of which can be delivered on a white label basis, with you retaining direct communication and relationships with your clients.

Prices are all agreed in advance, and flexible depending on your workload. Therefore, you can pick and choose what SEO you want to offer, price up your services accordingly, and have complete control over your profit margins.

White Label SEO Packages for Businesses 

We know that all businesses are busy! Your bottom line matters, your time is limited, and you need fuss-free solutions to meet your business growth aspirations.

To make the process as straightforward as possible, Woya offers a selection of white label SEO packages to choose from. It’s up to you whether at any point in time you’d like us to take over a piece of work if deadlines are working against you, or if you’d prefer to retain any particular task.

Some of our most popular white label SEO packages include:

  • Initial On-Site SEO, from £390 per month for three months. Ideal for new clients, to cement your relationship and build on their opportunities for success! SEO includes crafting a solid optimisation plan, implementing the vital actions, and providing white label reporting, under your business branding.
  • Standard Markets SEO, from £595 per month. You’ll need this package for clients competing in regular market conditions who need an ongoing, dedicated SEO service to carve out their market share, provide continuous improvements and growth, and evolve as quickly as the business climate changes.
  • Competitive Markets SEO, from £795 per month. If you work with clients in an area of rapid growth, heavy competition, and huge potential profits, your SEO needs to pack a punch to make a difference. Woya works on behalf of clients in some of the most lucrative industries, providing ongoing, dedicated support across all SEO areas.

Woya offers the full spectrum of SEO, so whether you’d like to add an SEO link-building service to your marketing packages, need a professional to take over client communications to get their SEO on point, or would like ad hoc services to avoid signposting a valued client to another business, we’ve got your back.

The Woya Difference – Reseller SEO That Makes Sense

We’re not your typical SEO agency.

  • We don’t create limiting, off-the-shelf packages that have a minimal capacity.
  • We don’t offer SEO that ticks all the boxes but doesn’t add up.

What we do is maximise business growth, throwing the weight of our years of market-leading SEO expertise to deliver the ultimate returns for your clients, at an affordable price to your business.

Our team is continually expanding. We have a large team of pros who work around the clock to dramatically improve businesses online visibility, and create a digital presence that stands out from the crowd.

Woya works with clients of all sizes, offering white label SEO to enhance your business scope. From freelance web designers to established marketers, new businesses who want to create a compelling service offering, to experienced digital marketing teams who would like to improve their SEO services, without putting a massive strain on their budget.

Check out our white label SEO service reseller packages online for more detail about what’s included – or give us a call for a chat to see how we can support your business!