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This Business Insider coverage highlights how the growth of AI-powered search is changing the way private healthcare businesses approach online visibility. Woya Digital highlights that, as demand for private healthcare continues to grow in the UK, providers need to adapt their approach to SEO for healthcare in line with the changing ways prospective patients discover and assess services online.
The article explains that established SEO principles such as technical performance, credible content, authority and relevance remain central, while Generative Engine Optimisation (GEO) is becoming part of the wider conversation around visibility across conventional search and emerging AI-driven experiences.
