// Search Marketing News
Why Care Home Reviews Matter for Local Search and AI Visibility
Choosing a care home is a significant and often emotional decision. Before contacting a provider, families may look at its website, Google Business Profile, online reviews, care-directory listings and Care Quality Commission (CQC) information. Genuine, recent care...
Google Updates
Google rolls out multiple core and spam updates each year to refine search quality, enhance spam detection, and improve overall user experience. Below is a recap of the recent major Google algorithm updates, outlining their purpose and impact on search rankings...
Employee Spotlight: Meet Camiran, Our Client Partnership Executive
Strong partnerships start with understanding a business, its goals and where credible media coverage can make a meaningful difference. As our Client Partnership Executive, Camiran focuses on Fleet Street News and Digital PR, helping businesses understand how strategic...
Understanding SEO for Regulated Industries
SEO for regulated industries operates under very different conditions to most commercial sectors. Organisations in healthcare, financial services and other regulated fields must balance visibility with legal obligations, advertising standards and reputational risk. In...
CEO of Woya Digital, Steve O’Brien, Marks 20 Years in the SEO Industry
UK-based outcomes-focused SEO and digital marketing specialists, Woya Digital, are celebrating a 20-year industry milestone for the agency’s founder and CEO, Steve O’Brien. Reflecting on two decades of search evolution, Steve outlines how the discipline has...
Why ChatGPT Ads Matter for Business Visibility
ChatGPT has started showing sponsored results inside some user conversations. For anyone involved in SEO, digital PR, paid media or wider online visibility, this is a significant moment. OpenAI has begun testing ads in ChatGPT and has introduced new ways for...
Google Drops FAQ Rich Results in Latest Search Update
Google has officially retired FAQ rich results as of 7 May 2026, marking the end of a search feature that has helped many websites gain extra visibility in the search results over the years. For businesses, website owners and marketing teams, this does not mean FAQs...
Employee Spotlight: Meet Deen, Our Account Executive
Behind every successful client relationship is someone who keeps communication clear, projects organised and momentum moving in the right direction. As our Account Executive, Deen is an important link between our clients and the wider Woya Digital team.With a calm,...
Analysis of Current Ranking Volatility March 26
Over the past several weeks, SEO monitoring platforms have reported unusually high levels of movement in Google search rankings. Multiple industry tracking tools show sustained volatility across search results during February and early March. While ranking...