// Search Services
Search Marketing Services For Google, Local And AI
Search is no longer one channel.
SEO 2.0 brings SEO, AEO, GEO and Local SEO together to build visibility across Google, Maps, AI search and the wider search journey.
Digital PR strengthens the authority behind that visibility, while Google Ads can add paid search where it makes commercial sense.
SEO 2.0
Search visibility built for Google and AI.
SEO 2.0 is our joined-up approach to modern search.
It combines traditional SEO, AEO, GEO and Local SEO through the Woya Way, strengthening the technical foundations, content, authority and business signals that support visibility across today's search journey.
Explore SEO 2.0 Services
AEO
Answer the questions your customers are asking.
Answer Engine Optimisation focuses on the questions people ask and how clearly your website answers them.
We research real customer questions and improve the content, structure and supporting information that help search and answer platforms understand those answers.
Explore AEO Services
GEO
Strengthen the evidence surrounding your business.
Generative Engine Optimisation focuses on how clearly AI platforms can understand and corroborate your organisation.
We strengthen entity information, external references, Digital PR, authority and the wider digital footprint surrounding your brand.
Explore GEO Services
Local SEO
Be found where your customers are searching.
Local discovery now extends beyond Google Maps.
We strengthen Google Business Profile, Bing Places, reviews, local content, business information and other signals that support visibility across Google, Maps, Bing and AI-assisted local search.
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Digital PR
Build authority beyond your own website.
Digital PR creates credible third-party coverage around your business, people and expertise.
Woya connects that coverage to the wider search and GEO strategy, with specialist publication capability delivered through Fleet Street News.
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Google Ads
Add paid visibility where it has a useful job to do.
Google Ads can put your business in front of people actively searching now.
We manage paid search alongside the wider search strategy so campaign data, landing pages, conversion tracking and organic visibility can be considered together.
Explore Google Ads and PPC Services
Multiple Search Services.
One Strategy
These services solve different parts of the same problem.
SEO builds the foundation
Technical performance, website structure, relevant pages, content and authority help search engines understand what your business offers and when it should appear.
AEO improves the answers
It takes the questions your customers actually ask and makes the answers clearer, more useful and easier for search and answer platforms to understand.
GEO strengthens the wider picture
Your own website cannot independently prove everything it says about your business. GEO builds clearer entity information, external references and credible authority around the organisation.
Local SEO adds geographic relevance
Where location matters, we strengthen the profiles, reviews, business information and local content that help people find you across Google, Maps, Bing and AI-assisted search.
Digital PR builds third-party authority
Credible publication gives your business independent coverage beyond its own website, supporting reputation, SEO and the wider evidence surrounding the brand.
PPC adds paid visibility
Where immediate search visibility makes commercial sense, paid search can complement the organic strategy rather than operate in isolation.
That is why the Woya Way starts with the market, the customer and the commercial opportunity, then determines where the effort needs to go.
// Search Services
The Woya Way
Connects It All
SEO 2.0 is delivered through the Woya Way, our nine-step search methodology.
Research, technical SEO, onsite optimisation, content, Local SEO, authority building, reporting and conversion work are connected rather than managed as separate projects.
The package you choose determines the depth and volume of work.
// Book a Call
Let's Talk Search Strategy
Book a twenty-minute call and we’ll look at how people search in your market, where the strongest opportunities sit and how the Woya Way could be applied to your business.
Or skip the call altogether. Every package can be bought online and you can be live within a week.