Sectors / Property
Property SEO - Win More Instructions And Projects Direct
From estate agency and property management to architects, contractors and specialist home-improvement businesses, search often starts long before somebody makes contact.
We build the Google and AI visibility that helps your business become part of that research, then makes it easier for the right person to choose you when they are ready to act.
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// THE PROBLEM
Good Work Does Not Automatically Make You Easy To Find
Property and project businesses are often built on reputation, referrals and work already completed.
That can create a strong business without necessarily creating strong search visibility.
The problem usually becomes obvious when a competitor starts appearing everywhere, a lead source gets more expensive, a service is not generating enough enquiries or the quality of incoming work starts to change.
Too Much Depends On Portals, Directories Or Lead Platforms
Rightmove, Zoopla, Checkatrade and other platforms can all play a useful role. But when they are the main route into the business, somebody else controls the audience, the presentation and often the cost of the enquiry. SEO builds another route alongside them.
Your Reputation Is Stronger Than Your Search Presence
People who already know the business can find you. The opportunity is reaching the vendor, landlord, homeowner or commercial buyer who has never heard of you and starts with Google or an AI platform instead.
The Wrong Type Of Work Keeps Arriving
A business may be busy while still wanting more of a particular type of instruction, project or customer. SEO can be built around the areas you want to grow rather than simply generating more enquiries of every kind.
Your Best Work Is Difficult To Discover
Project photographs, case studies, locations, materials, challenges and outcomes can all help somebody understand what separates your work from the alternatives. If that information is buried in galleries or barely explained, much of its commercial value is being missed.
Competitors Keep Appearing First
They may not have more experience or a stronger track record. They have simply made the services, locations and expertise they offer easier for search engines and prospective customers to understand.
AI Search Is Creating Another Research Route
Somebody researching an agent, architect, contractor or property specialist can now ask an AI platform what to consider and which businesses might fit. That creates another place where your business may, or may not, become visible.
// Testimonials
What Clients Say
Real reviews from businesses using Woya.
// WHAT THIS COSTS YOU NOW
People Research Before
They Enquire
Property decisions rarely begin with a contact form.
A vendor may compare agents, reviews and fees. A landlord may research management options. A homeowner may spend weeks looking at planning, costs, materials, designs and previous projects before deciding who deserves a conversation.
That research creates multiple opportunities to become visible before the final supplier search takes place.
The objective is not to publish answers for the sake of traffic. It is to become useful and visible during the research that eventually leads to an instruction or project.
// SEO 2.0
SEO 2.0 For Property And Projects
There is no single property-search journey. An estate agent trying to win vendors, an architect looking for extensions and a specialist contractor selling high-value projects all need different searches, content and evidence.
The Woya Way combines SEO, AEO, GEO and Local SEO as one methodology. The package you choose determines the depth and volume of work delivered through it.
SEO
We build visibility around the instructions, projects, services and locations most commercially important to the business.
For an estate agent that might mean vendor and landlord searches. For an architect or contractor it may be project type, property type, service and location.
The focus is on relevant commercial intent rather than simply increasing traffic.
Explore SEO
AEO
Property creates questions long before somebody makes an enquiry.
Planning, costs, timescales, materials, processes, fees, preparation and practical considerations all form part of that research.
We turn genuine customer questions into useful content that search engines and answer platforms can understand.
Explore AEO
GEO
AI platforms develop their understanding of a business from information across multiple sources.
Your website, business information, reviews, local and trade coverage, directories, professional profiles and credible independent references can all contribute to that wider picture.
We strengthen those signals alongside your own content and external authority, helping search engines and AI platforms build a clearer understanding of what you do and where you do it.
Explore GEO
Local SEO
For many property and project businesses, geography matters.
We strengthen Google Business Profiles, reviews, business information and relevant location content so people searching within the areas you genuinely serve can find and assess the business more easily.
For businesses covering larger regions or specialist markets, the strategy extends beyond purely local search.
Explore Local SEO
// WHAT CHANGES
What Will SEO Do For My Business?
Months 1-3
We identify how prospective customers search for your services and which areas of the business present the strongest opportunity. We audit the website, address technical issues, establish tracking and review the local presence, service pages, project content, imagery and conversion routes. That gives us the foundation for the work that follows.
Months 3-6
Priority services, projects and customer questions begin getting stronger pages and supporting content. We develop local visibility and external authority while making finished work, expertise and relevant service information easier to understand. The aim is to make the website useful at both stages: research and supplier selection.
Months 6-12
We have more evidence about which services, locations and content are gaining visibility and contributing to enquiries. We continue expanding what works, improving conversion and building the authority surrounding the business across search and AI-assisted discovery. The strategy evolves around the type of enquiries and projects the business actually wants more of.
// A Fair Question
We Already Pay For Leads. Why Pay For SEO As Well?
Because they perform different jobs.
A portal, directory or paid campaign can provide immediate access to an audience. SEO builds direct visibility around your own business over time.
There is no requirement to stop using the channels that already work.
The opportunity is to make sure they are not the only route through which somebody can discover you, and to build a source of direct enquiries alongside them.
// Test The Theory
Ask ChatGPT Who To Use
For A Project Or Instruction
Choose one instruction, service or project you would genuinely like more of and search for it in the location you serve.
Then ask ChatGPT or another AI platform for businesses that could help with the same requirement.
If competitors, directories or national businesses keep appearing while you do not, that is the visibility gap we work to close.
// Property Sector
Each Property Business Needs Different Search Strategies
An estate agent, architect and renovation contractor may all work around the same property, but the customer journey is completely different.
That is why we build around the commercial model rather than applying one generic property SEO strategy.
Estate Agents
The commercially important audience is not only the buyer searching property portals. Vendors researching agents, valuations, local expertise, reviews and fees create a separate opportunity to build direct visibility around winning instructions.
Letting Agents
Landlords may research letting, management, fees, compliance and local market expertise before deciding which agent to speak to. Strong visibility around landlord intent can support recurring management relationships rather than simply tenant enquiries.
Property and Block Management
Freeholders, resident management companies, developers and landlords often research providers carefully before changing management arrangements. The strategy needs to demonstrate expertise, services, locations and credibility rather than chase broad property traffic.
Architects
Architectural projects are often researched over a long period. Project portfolios, planning expertise, property type, location and previous work can all help a prospective client decide whether a practice belongs on the shortlist.
Interior Designers
Finished work is central to the decision, but imagery needs context. Project types, locations, styles, services and the thinking behind the work help both prospective clients and search engines understand where the practice is strongest.
Renovation and Extension Contractors
Homeowners want evidence that you can deliver the type of project they have in mind. Completed work, reviews, project explanations and clear answers around process, timescales and practical considerations can all support the decision.
Loft and Basement Conversions
These services often begin with practical questions about feasibility, planning, cost and what is possible within a particular property. Useful service and project content can connect that research with the specialist business able to deliver the work.
Kitchen And Bathroom
Customers may research style, products, materials, installation and local suppliers before visiting a showroom or making contact. SEO can build visibility around those more specific decisions rather than relying entirely on the broadest kitchen or bathroom searches.
Landscape And Garden Design
The work is highly visual, local and often influenced by seasonality. Project portfolios, services and local visibility can help build demand before the busiest periods rather than relying solely on referrals when the season arrives.
Fitted Furniture And Joinery
Bespoke furniture, cabinetry and specialist joinery often involve precise requirements. Specific service pages, completed projects and useful detail can help reach customers already looking for that type of craftsmanship.
Specialist And Heritage Trades
Conservation, stonework, traditional glazing, period restoration and other specialist trades often depend on very specific expertise. Search visibility around those skills, project types and locations can connect a relatively specialist audience with the businesses capable of doing the work.
Planning Consultants
Homeowners, developers and landowners often search the question before the firm: permission needed, how long it takes, what happens after refusal. Visibility around those questions and the local authorities you know puts your consultancy in front of the project before an architect or builder is chosen.
// SEO 2.0
Results You Can Watch
Every Woya package comes with access to a live client portal.
Track Google rankings, AI visibility, organic traffic, enquiries and the work being completed without waiting for a monthly report.
For property and project businesses, that means seeing which services, locations and pages are gaining visibility and which are contributing to direct enquiries.
Your Clear Path
To Rankings
Google rankings still matter, but search visibility now extends beyond traditional results. Customers may also use ChatGPT, Claude and Google's AI experiences to research, compare and discover businesses.
SEO 2.0 brings SEO, AEO, GEO and Local SEO together as one search strategy, strengthening the signals that support visibility across both Google and AI-assisted search.
The Woya Way is how we deliver it. Nine structured steps, developed through more than 1,000 campaigns and applied consistently across every package. What changes is the focus and depth of delivery based on your sector, competition and package.
From onboarding to active delivery in just a few days, here is how that process works in practice.
Choose Your Package
Select from Essential, Growth or Authority. Every package is built around your sector, with transparent pricing and defined deliverables from day one. No surprises.
Onboard In Days
Your account manager sets up your account, client portal, strategy and reporting. No lengthy discovery phases. No back-and-forth proposals. We work fast and you are live within days of onboarding.
Watch The Results
Track Google rankings, AI search visibility, traffic and enquiries in your client portal. Reports whenever you need them. Plain English, jargon free results and support, every time.
// Let’s Talk
See What Your Next Client Sees
- Ready to act?
- View Pricing
// Case Studies
Outcomes Focused
Case Studies
Case Study: Home Care SEO
Position one for two thirds of its target searches, and more visible in its own area than the national care directories and job boards.
221 direct enquiries from organic search. 51% more local search visibility. 91% more keywords at position one.
Case Study: PPC E-Com
x31 return on ad spend over Black Friday and Christmas, from under x3 with the previous agency
A sustained x10 across the year, on the same budget, in one of the most competitive categories in UK ecommerce
Case Study: Healthcare Software
From no organic leads to 68 qualified leads and bookings in a single quarter.
Page one on Google for ten commercial software searches, including position one for home care rostering software.
// PACKAGE PRICING
Fixed Pricing - No Surprises
Choose the level of search support your business needs, with clear monthly pricing and defined deliverables before you start.
Every package is delivered through the Woya Way, combining SEO, AEO, GEO and Local SEO. Move up or down as your needs change, add specialist services where required, or speak to us if you need a bespoke Enterprise package.
Essential
FROM
- SEO audit and plan (up to 15x pages)
- WordPress technical SEO fix
- Keyword research and strategy (up to 30x keywords tracked)
- On-page optimisation or blog (1 per month) with basic AEO foundations applied
- Basic conversion tracking setup (GTM)
- 20x links/mo (local citations and directory submissions)
- Google Business Profile setup and monthly optimisation (1x location)
- Monthly performance report (rankings, traffic, GBP insights)
- Email support, client portal
Book a call 
Recommended
Growth
FROM
- SEO audit and plan (up to 30x pages)
- WordPress technical SEO fix
- Keyword research and tracking (up to 75x keywords)
- Competitor research and tracking (2x competitors)
- On-page optimisation and/or blog (1 per month), GEO/AEO techniques applied
- Full conversion tracking implementation(GTM)
- 50x links/mo (directory citations and 2 premium niche links)
- 1x Digital PR or Guest Post placement per month (guaranteed PR and authority placements)
- Google Business Profile setup and monthly optimisation (1x location)
- Enhanced reporting metrics with conversions
- AI traffic tracking and conversion reporting
- Quarterly strategy call
- Email support, client portal
- Free website hosting and support included
Authority
FROM
- Advanced full-site technical audit and plan (50x core page cap)
- WordPress technical SEO fix
- Keyword research and tracking (up to 150x keywords)
- Competitor research and tracking (3x competitors)
- On-page optimisation and/or blogs (2 per month), GEO/AEO techniques applied
- Full conversion tracking implementation (GTM)
- 100x links/mo (directory citations and 3 premium niche links)
- 1x Digital PR per month (guaranteed PR and authority placements)
- 1x Guest Post per month (Min DA 30-70)
- Google Business Profile setup and monthly optimisation (1x location)
- GBP Review monitoring
- Web hosting and support included
- Advanced reporting with competitor, conversion and ranking analysis
- AI traffic tracking and conversion reporting
- AI prompt research and reporting
- Named account manager and priority support
- Monthly strategy call
Enterprise
CUSTOM
- For multi-location businesses, groups, or those requiring a bespoke, fully managed search programme.
- Bespoke strategy across multiple locations and/or sectors
- Dedicated account team
- Custom deliverables, KPIs, and reporting
- Monthly business reviews
- White-glove onboarding
- Full site management options
Choose and purchase your package online today, with a 7-day money-back guarantee.
Or, if you’d prefer to talk things through first, simply book a call with our team.
Either way, you could be up and running in just a few days.
Read the Latest
Sector insights, SEO strategy and AI search updates from the Woya team.
// Book a Consultation
See Who Is Winning The Work You Want
Book a twenty-minute call with Woya.
We will look at the instructions, projects and services most important to your business and show you where you currently appear across Google and AI search.
Where You Actually Rank
We look at searches directly connected to the work you want and show you which businesses and platforms currently appear.
Whether AI Can Find You
We test relevant questions across major AI platforms and look at which businesses and sources are being surfaced.
What To Work On First
We identify the two or three areas most worth addressing based on your current visibility, competition and commercial priorities.
The findings are yours whether you decide to work with Woya or not.
// Questions
Property And Projects SEO: Common Questions
Pricing, timescales, the portals and how the work actually gets done.
Woya packages start at £995 per month, with Growth at £1,500 and Authority at £2,250 per month. Enterprise packages are priced according to scope.
Every package is delivered through the Woya Way, our methodology combining SEO, AEO, GEO and Local SEO. The package you choose determines the depth of delivery, including content, keyword tracking, authority building, Digital PR and reporting.
SEO builds over time rather than producing rankings or enquiries on a fixed date.
We start with the technical foundations, existing visibility and the services, projects and locations most relevant to the business. As stronger pages, content and authority are built, progress is tracked through your live client portal.
How quickly visibility improves depends on the website, market, competition and starting position.
Not necessarily.
If a platform is generating commercially worthwhile enquiries, there may be no reason to stop using it.
SEO builds a direct route alongside those channels so the business is not entirely dependent on third-party platforms to be discovered.
Most Woya packages run monthly with 30 days' notice.
If you choose an offer with a longer billing period, the agreement follows that term. There is no separate setup fee.
That depends on how the business makes money.
An estate agent may prioritise vendor and landlord searches, an architect might focus on particular project types and an installer or contractor may need visibility around specific services and locations.
We identify the searches most closely connected to the work you actually want rather than simply targeting the highest-volume property terms.
There is no single switch that makes an AI platform recommend a property business.
We strengthen the information that helps search engines and AI platforms understand and corroborate the business, including website content, business details, reviews, directories, relevant professional information and credible independent references.
This is the GEO part of the Woya Way and works alongside SEO, AEO and Local SEO.
Both can be extremely useful.
Photographs help prospective customers understand the quality and type of work you deliver, while reviews provide independent evidence of the customer experience.
We make sure those assets support the wider website and search strategy rather than sitting separately from it.
Not automatically.
Location pages should reflect genuine service areas and provide useful information rather than repeating the same page with a different town name.
We prioritise the locations where there is a real commercial reason to build visibility.
Yes.
SEO does not require a national footprint or a large number of services.
A single location or specialist service can often have a very clear target market, allowing the strategy to focus tightly on the work and geography that matter.
Woya writes the content as part of your package.
We handle the research, writing, optimisation and publishing workflow, with the volume determined by the package you choose.
We need your input on services, projects, locations and commercial priorities so the content accurately represents the business.
It can help put the business in front of people researching those opportunities.
The strategy can be weighted towards higher-value services, project types, locations and customer needs rather than treating every enquiry as equally valuable.
The quality of the eventual enquiry will still depend on the offer, positioning and sales process as well as search visibility.