We’re delighted to share that Woya Digital has won a Web Excellence Award in the Website: Publishing category for “Fleet Street News: Digital PR Built for AI Search”.
The Season 19 award recognises our work on the Fleet Street News website and proposition, bringing together a clear digital PR offering and an accessible buying experience designed with modern search in mind.
For us as the agency behind the proposition, it is a chance to celebrate the thinking and collaboration that shaped the project. Working on Fleet Street News, our aim was to make digital PR easier for businesses to understand, plan around and buy with confidence.
Why we Created Fleet Street News
Business owners and marketing teams need to know what they are buying, what it will cost and what happens next. Those questions become particularly important when PR activity needs to fit around a launch, company announcement or wider marketing plan.
Traditional earned PR has an important role, but pitching a story does not provide certainty that it will be published. We saw an opportunity to offer a defined publication route for businesses that need greater predictability.
That thinking shaped Fleet Street News: a placement-led digital PR platform with fixed pricing, clear publication options and a five-working-day publication standard from final approval for eligible content, subject to the relevant package terms.
It gives businesses a practical way to plan published coverage into their marketing activity, with a clear process and live links showing where their stories have appeared.
Making Digital PR Easier to Understand and Buy
The website needed to make that proposition easy to understand. Someone arriving at Fleet Street News should be able to explore their options, understand the service and decide how to proceed without having to work through vague promises or an unclear buying process.
The award entry describes a website built around transparent information, including publication tiers, pricing and guarantee conditions. Buyers can purchase online or choose a consultation when their requirements need more discussion.
That flexibility is important. A local business sharing an expansion announcement may have different questions from a financial services firm planning an article that requires careful review. The experience needs to help each understand the next step.
Our aim was to bring the clarity of the service into the buying experience, giving prospective customers useful information before they make a commitment.
Built with Modern Search in Mind
Fleet Street News also reflects how we approach search at Woya. Businesses need to consider how they are represented across the wider web, alongside the information on their own websites.
A person researching a company might visit its website, read reviews, look for news coverage and use an AI tool to help compare their options. Each encounter contributes to their understanding of the business and whether it feels credible and relevant to their needs.
That is why our approach to digital PR connects publication activity with a wider search strategy. Relevant coverage can give potential customers another source of information about a business, its expertise and its activity. It also creates material that search engines and AI platforms may discover and reference.
The quality and clarity of that information matter. Articles should explain who the business is, what it does and why the story is relevant, with useful context for the reader.
This work sits alongside the foundations of SEO: a technically sound website, helpful content and well-structured pages. Guaranteed publication applies to the agreed placement outcome under the relevant terms; rankings, AI citations and customer enquiries cannot be guaranteed.
The Collaboration Behind the Website
Bringing Fleet Street News to life involved translating a business proposition into an identity and website that people could understand and use.
Yugen delivered the brand identity and website, helping turn that vision into a clear, distinctive platform. We’re grateful to the team for their work and for the care taken in presenting the service.
Seeing that collaboration recognised in the Web Excellence Awards is something we’re pleased to celebrate. It is recognition of the website through which customers first encounter the platform and begin their experience with Fleet Street News.
What This Means for Woya Digital
Fleet Street News puts our thinking about search visibility into practice through a service businesses can use. Its development reflects our commitment to making digital marketing understandable, with clear deliverables and a practical connection to business needs.
The award is a welcome milestone for everyone involved. As we continue developing Fleet Street News, our focus remains on helping businesses share relevant stories through a publication process they can understand and plan around.
Explore Fleet Street News to see the publication options and how the process works.
