Woya founder and CEO Steve O’Brien has been sharing his SEO and online visibility expertise with a growing industry audience through appearances on Search With Sean, a digital marketing podcast and YouTube channel covering the latest developments in search, AI and digital marketing.
Having joined the programme for discussions in September and October 2026, Steve has further appearances scheduled for November, contributing to both the show’s monthly news round-ups and weekly digital marketing updates.
The appearances form part of Woya Digital’s growing involvement in the wider SEO community, providing opportunities to share industry knowledge, exchange perspectives with fellow specialists and contribute to discussions about the future of online visibility.
About Search With Sean
Search With Sean is a growing digital marketing channel hosted by Sean Barber, an experienced SEO professional who is also the SEO Manager at Macmillan Cancer Support.
With more than 63,000 YouTube subscribers and a growing audience, the channel brings together SEO specialists, digital marketers and industry experts to examine the developments shaping search and digital marketing.
Available on YouTube and Spotify, Search With Sean features weekly digital marketing news updates, monthly industry round-ups, expert interviews and panel discussions.
The programme offers a platform for experienced practitioners to share their knowledge, challenge different perspectives and explore what changes across Google, AI and other digital platforms mean for businesses and the marketing industry.
Sharing More Than 20 Years of SEO Experience
With more than two decades of experience in search engine optimisation, Steve brings an established background in SEO strategy, digital marketing and online authority to the discussions.
As the founder and CEO of Woya Digital, his experience includes developing and delivering search visibility strategies for businesses across specialist and regulated sectors, including financial services, healthcare and professional services.
His contributions to Search With Sean draw on this practical experience, connecting the latest industry developments with the challenges and opportunities facing businesses investing in their online visibility.
During the September monthly round-up, Steve joined Sean alongside Crystal Asiedu, Stanislav Farkas and Katie Thompson to explore a range of developments affecting SEO and digital marketing.
Topics included Google’s latest search updates, the growing influence of AI search, Generative Engine Optimisation (GEO), AI citations, local search visibility, reviews and the increasing importance of online trust.
Steve returned for an October weekly news episode alongside Dan Taylor, Stanislav Farkas and David Carrasco Pàmies. The panel explored further developments in Google’s search systems, AI and publishing, Search Console reporting, AI citations and emerging technologies.
He also contributed to the October monthly round-up, examining changes in AI-powered search, search performance measurement and the increasing role of AI agents.
Steve shares: “Search is changing at an incredible pace, and I really enjoy being able to share perspectives with other people working in the industry. It’s a great opportunity to discuss what’s happening, challenge ideas and explore what these developments actually mean for businesses and their online visibility.”
These discussions reflect an important shift across the search industry. Businesses are no longer competing for visibility exclusively through traditional Google rankings. Their customers are increasingly discovering, researching and comparing companies through AI platforms, local search results and other digital channels.
Understanding how these different methods of discovery work together has become an important part of developing effective online visibility strategies.
Building Industry Authority Through Knowledge Sharing
At Woya Digital, keeping pace with changes in search has always been central to how we develop and deliver our services.
Steve’s podcast appearances provide an opportunity to share the experience behind our approach while engaging directly with other specialists working across SEO, AI search and digital marketing.
They also reflect Woya’s wider focus on the evolution of search and the importance of bringing traditional SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Local SEO together.
Rather than treating these as competing disciplines, our approach recognises that strong technical foundations, relevant content, online authority and a credible digital presence all contribute to how businesses are discovered and understood.
These principles underpin the Woya Way, our structured approach to SEO and AI visibility, developed and refined through more than 1,000 campaigns.
Sharing practical experience beyond our own platforms is another way we can contribute to the industry, while continuing to learn from the perspectives and expertise of others.
Expanding Woya Digital’s Presence in the SEO Community
Steve’s involvement with Search With Sean forms part of a broader focus on expanding Woya Digital’s presence across industry podcasts, expert panels and other knowledge-sharing opportunities.
As search continues to evolve, we believe there is real value in bringing together experienced professionals to discuss emerging developments, question assumptions and share what they are seeing across the industry.
With further Search With Sean appearances scheduled for November, we look forward to Steve continuing to contribute to these discussions and developing more opportunities to share Woya’s expertise with wider audiences.
Watch and Listen to Steve on Search With Sean
Steve’s recent appearances are available to watch and listen to, with discussions covering some of the most significant changes affecting SEO, AI search and digital marketing.
September 2026 – Monthly Digital Marketing News Round-Up
A panel discussion covering Google search updates, AI visibility, GEO, local search, online reviews and emerging AI developments.
Listen to the September monthly round-up
October 2026 – Weekly Digital Marketing News
Steve joined an expert panel discussing Google search, the relationship between AI and publishers, AI citation factors, changes in Search Console and wider industry developments.
Watch the October weekly news episode on YouTube
For more discussions and future episodes, visit Search With Sean on YouTube, or find the podcast on Spotify.
"Search is changing at an incredible pace, and I really enjoy being able to share perspectives with other people working in the industry. It’s a great opportunity to discuss what’s happening, challenge ideas and explore what these developments actually mean for businesses and their online visibility.”
