// Blog Archives

Author: Natalie Karr

On Page and Technical SEO
Blog

On-Page and Technical SEO

Google processes over 8.5 billion searches every day. The rise of the internet as an everyday consumer tool has impacted hugely on business practices for firms of all shapes, sizes and types, and SEO is just one discipline that most simply cannot afford to ignore. SEO forms a full-time role

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Does Social Media Affect SEO
Blog

Does Social Media Affect SEO?

Digital marketing is a cornerstone of all marketing activity for modern businesses – and social media perhaps even more so.  Social media forms a large part of most business’ online presence and if it doesn’t, it should. Organisations don’t need to manage a presence on every social media platform, but

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Things That Hurt Website Ranking
Blog

Things That Hurt Website Rankings

SEO (Search Engine Optimisation) is a digital discipline and an ever-evolving practice; forever at the mercy of Google’s daily changing algorithm and user’s shifting appetites and attitudes. Ranking on Google isn’t a simple task nor is it a static one, and there are many reasons why a website may not

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What is a Google Penalty
Blog

What is a Google Penalty?

It’s very rare for a website not to be reliant on Google for traffic, and with 5.6 billion searches a day through the site, organic search is a critical channel for almost every domain on the internet. This makes it imperative for those responsible for managing websites to ensure that

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SEO vs PPC
Blog

SEO vs PPC: How to Pick the Right Digital Marketing Weapon

Successful marketing is more than a one-hit-wonder and takes a long-term strategic effort. So, while we’re here to talk about SEO vs PPC, let’s be clear – the answer isn’t going to be straightforward or universal! There are many variables to finding the optimal way to tackle your digital marketing,

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The Importance of Business Content Marketing
Blog

The Importance of Business Content Marketing

Content marketing is increasingly acknowledged as a vital component of an overall marketing strategy in creating and furthering brand awareness to attract customers both online and off. Content marketing is particularly important for growth and visibility in ever-crowding markets and looking up any successful brand online today, you’ll undoubtedly find

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How much does seo cost UK
Blog

How Much Does SEO Cost in the UK?

We all get that SEO is crucial for search engine visibility, digital presence, brand awareness and business growth – but what does SEO cost in the UK? Business owners need to understand the parameters that make the most difference to pricing.Here’s why: Over half (54%) of small businesses budget ZERO

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Google My Business Setup
Blog

Google My Business Setup and Optimisation

Google My Business is a hugely beneficial marketing tool for local and small businesses who need to be found online. It can prevent companies getting lost in the tens of thousands of related search results when internet users near them research into something similar. We’ve published before about why small

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White Hat SEO
Blog

Black Hat vs. White Hat SEO

SEO is truly a cornerstone to business marketing in the modern age; and if any organisation wants to find its place online, SEO must form part of their ongoing strategy. With Google facilitating some 3.5 billion searches every day and a market share of over 92%, it makes sense for

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// Blog

Read the Latest

Sector insights, SEO strategy and AI search updates from the Woya GO! team.
E-commerce PPC case study, x31.41 return on ad spend
Case Studies

Case Study: PPC E-Com

x31 return on ad spend over Black Friday and Christmas, from under x3 with the previous agency

A sustained x10 across the year, on the same budget,

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Run an agency? White-label Woya GO!

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