// Blog Archives

Author: Natalie Karr

Understanding Your SEO Analysis Report.
Blog

Understanding Your SEO Analysis Report

SEO has almost become a buzzword acronym amongst some businesses, insisting that they’ve ‘done it’ and that because they can be relatively easily found online that their efforts have been fruitful. In truth, SEO is a constantly moving and shifting activity and one in which no business can not afford

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What is the Google Algorithm question
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What Is The Google Algorithm, and How Does It Work?

Businesses worldwide are competing to rank highly on Google search and other search engines, and the internet is full of tips for ranking number one on SERPs (Search Engine Results Pages), SEO tips and tricks and ways to influence the Google search algorithm behind-the-scenes to do better without having to

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Duplicate Content is bad for SEO and why
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Why Duplicate Content is Bad for SEO

Navigating SEO can be a tricky job for businesses, particularly if there isn’t the resource in-house to focus on digital marketing full-time. We support organisations of all shapes, types and sizes to grow their organic digital presence, increase their search rankings, and to ensure their online exposure to both potential

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Google indexing in SEO
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What is Google Indexing in SEO?

Businesses simply can’t afford for their website to not be listed on Google. With the Google search giant processing over 99,000 searches every single second, the potential is extremely important. But for Google search results to list a website or page, it must first know it exists and match it

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Why you should Include Long Tail Keywords in Your SEO Strategy
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Why You Must Include Long Tail Keywords In Your SEO Strategy

Search Engine Optimisation (SEO) is not just a ‘nice to have’ marketing tool for businesses presenting online – it’s not an option! Showing up in the right place at the right time digitally for customers searching online, is critical for any organisation wishing to gain competitive advantage, remain relevant and

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How Do Search Engines Work search bar with magnifying glass over it
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How Do Search Engines Work?

Just about the whole world now relies on online search engines to look up information, compare products and services, and search for … anything really! To ‘Google’ has become a verb, the behaviour of looking something up online has become the norm for many in the quest for data and

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What is Search Intent in SEO and Why Does It Matter?
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What is Search Intent in SEO, and Why Does It Matter?

The practice of SEO (Search Engine Optimization) is growing ever more comprehensive as the programming and algorithms behind search engines become cleverer and more complex. At the heart of this all is the need for search engines to present the most relevant possible search results for users, and it’s this

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Create a Simple SEO Content Strategy
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How to Create a Simple SEO Content Strategy

Search Engine Optimisation (SEO) is an ever-changing discipline that requires continued activity and effort in order for businesses to remain at its forefront. With over 3.8 million searches happening on Google per minute worldwide, businesses who need to gain and maintain competitive advantage above others need to ensure that SEO

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Business Growth Marketing Tips
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Business Growth Marketing Tips for 2023

There are lots of things that you can do on the marketing front to tackle the last few months of 2022 and the new year ahead with the best possible chances of optimising business growth. The team at Woya suggest you follow these top business growth marketing tips and grab

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Website Hosting on a Dedicated Server
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The Benefits of Website Hosting on a Dedicated Server

A website needs somewhere to live on the internet, and unless a business has its own dedicated server for website hosting, it will need to decide exactly where it will lie. Indeed there’s no shortage of options available, with a deluge of website hosting companies advertising to companies with varying

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Sector insights, SEO strategy and AI search updates from the Woya GO! team.
E-commerce PPC case study, x31.41 return on ad spend
Case Studies

Case Study: PPC E-Com

x31 return on ad spend over Black Friday and Christmas, from under x3 with the previous agency

A sustained x10 across the year, on the same budget,

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