BTCC Sponsorship deal helps #makesomenoise for Team HARD. Racing

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Team HARD. Racing has grown exponentially since Tony Gilham founded the iconic racing brand in 2012. Supporting many drivers on their racing career, the team are currently working alongside no less than 50 drivers in multiple championships. In 2018, the team is fielding four strong challengers in the UK’s premier championship, the Dunlop MSA British Touring Car Championship.

Woya Digital is an online marketing agency supporting companies across the UK #makesomenoise through inspiring social media management, website development, e-commerce platforms and search engine marketing.

BTCC Sponsorship

Managing Partner at Woya Digital, Steve O’Brien, said “We are massive motorsport fans and it has been fascinating to watch the growth and development of Team HARD. Racing with their unique approach and commercial attitude. “

“They have an excellent team set up and with the ‘fantastic four’ drivers lined up for this years BTCC, success is inevitable! We are simply stoked to be involved, supporting the team and reaping the rewards of motorsport sponsorship at this level. Team HARD. Racing fits perfectly with our marketing philosophy #makesomenoise.”

Team Owner, Tony Gilham added “We met with Steve at HQ and it quickly became very clear that we are the perfect fit for each other. We have everything in our armoury to allow Woya to showcase exactly what they can do and it will be very interesting to see what we can achieve together. With some very interesting plans in place for the team in 2018, this is also the perfect timing to take our online presence to a whole new level lead by Woya.”

About Team HARD. Racing

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We rebuilt Woya from the ground up, combining SEO expertise, AI search visibility and digital PR to help businesses get found, build online authority and earn trust. The purpose behind The Woya Way is simple, more enquiries and more clients for your business.

Steve O'Brien

CEO & FOUNDER

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Natalie Karr

Marketing Director Natalie Karr is an experienced SEO and digital marketing leader with over a decade of expertise helping businesses increase visibility, drive organic growth, and achieve measurable online results. As Director of Marketing at Woya Digital and Fleet Street News, she oversees SEO-led growth and online visibility for brands across multiple industries, with a growing focus on AI optimisation and search evolution. A Chartered Marketer with deep expertise in content marketing and digital PR, Natalie combines practical execution with commercial insight to deliver work that builds authority, trust, and sustainable performance.
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