Situation
An established medical aesthetics and skin health clinic in the South East had experienced practitioners and a loyal client base, but almost no presence in search. For the searches that matter most in the sector, including anti-wrinkle injections, dermal fillers and skin checks, its treatment pages didn’t rank in the top 50.
The website looked the part but wasn’t built to be found. It wasn’t converting the visitors it did get, either. Most new clients came through word of mouth. When someone nearby searched for a treatment the clinic offered, they found its competitors instead.
Response
We worked across Google and AI search with the clinic’s existing website and its CRM booking system rather than starting again.
The first job was relevance. We restructured and optimised the treatment pages around how people actually search: by treatment, by location and with “near me”. Each page was built to answer one high-intent search properly, for Google and for the AI systems that now summarise the results. We then improved the booking journey so more of the new visitors became appointments.
Key strategic elements included:
- Keyword research focused on high-intent treatment and location searches
- Treatment page structure, content and metadata optimised for Google and AI search
- Local search signals strengthened for “near me” and county searches
Content structured for citation in Google AI Overviews and AI assistants - Booking journey improvements inside the clinic’s CRM booking system
- Conversion rate optimisation across page layout, copy and calls to action
The Results
Within seven months, organic visibility had more than doubled and Google impressions had almost doubled. The clinic reported a 26% increase in revenue in a single month. By 2026, it was appearing in Google AI Overviews for a quarter of tracked searches.
- Top three for “anti wrinkle injections near me” (720 searches a month) and “botox injection near me”, from outside the top 50
- Top five for “botox near me”, “best dermal fillers near me” and anti-wrinkle injections in the clinic’s county, all from outside the top 50
- Anti-wrinkle injections, the sector’s biggest head term at 2,400 searches a month, moved from outside the top 50 to position 12
- Organic visibility up 133% in seven months
- Google impressions almost doubled between January and May 2025, reaching 425,000 across the period
- Visible in 25% of tracked Google AI Overviews by August 2026, averaging 18% across the year
- Client-reported revenue increase of 26% in a single month
// Testimonial
What the
client says
“We had a great reputation locally, but nobody could find us on Google. Woya changed that and we now show up for the treatments people actually search for, and the bookings followed.”
