In a move that will improve online visibility and increase audience numbers for the TCR UK Championship, a partnership has been secured with specialist search marketing and SEO agency Woya Digital.

Organisers are confident that an increase in search engine rankings will not only generate a boost in exposure for the Championship, but will in-turn provide benefits for sponsors, teams and drivers too.

Woya Digital partner, Steve O’Brien said: “Initially, due to my personal passion, Woya focused on motorsport as one of its core sectors. Over the past six years, our team has worked on digital marketing projects across a range of championships, race teams and sponsors.

This new partnership with TCR UK will allow our company to highlight its capabilities for motorsport marketing at a variety of levels and we’re hoping it will help us leapfrog commercially across all facets of the sport.”

The sentiment was echoed by TCR UK Championship Manager Stewart Lines: “As TCR UK continues to grow in both size and reputation, establishing strategic partnerships with industry specialists are an important part of the development process.

The team at Woya has shown real knowledge and an understanding of motorsport. As such, they have a proven track record in improving search engine rankings. We look forward to working with them this year to raise the Championship’s visibility.”