SEO For Care Homes - The Shortlist Is Made Before Anybody Visits

Woya packages start at £995 per month, with Growth at £1,500 and Authority at £2,250 per month. Enterprise packages are priced according to scope.

Every package is delivered through the Woya Way, our methodology combining SEO, AEO, GEO and Local SEO. The package you choose determines the depth of delivery, including content, keyword tracking, authority building, Digital PR and reporting.

Not necessarily.

Care directories can generate genuine enquiries and may remain an important part of your marketing mix. The objective of SEO is to build direct visibility alongside them so the home is not entirely dependent on another platform to be discovered.

As direct enquiries grow, you have better information to judge which paid listings are genuinely producing value.

SEO builds over time rather than producing rankings or enquiries on a fixed date.

We start with your technical foundations, existing local visibility and the care types and locations most relevant to the home. As stronger pages, content and authority are built, progress is tracked through your live client portal.

How quickly visibility improves depends on your website, location, competition and starting position.

Most Woya packages run monthly with 30 days' notice.

If you choose an offer with a longer billing period, the agreement follows that term. There is no separate setup fee.

By making the home easier to discover while families are actively researching care.

Self-funded families may compare providers, ratings, reviews, care types, fees, photographs and locations before making contact. Strong organic and local visibility gives your home a better opportunity to become part of that research.

SEO sits alongside directories, referrals and other enquiry sources rather than replacing them.

Usually a combination of care types and locations.

That may include residential care, nursing care, dementia care, respite care and short stays alongside the towns or areas relevant to the home.

We identify the searches most closely connected to the care you provide and the enquiries you actually want rather than simply targeting the largest search volumes.

They can be very important, but they play different roles.

For CQC-regulated homes in England that have received a rating, the current CQC rating must be displayed appropriately on the website. Reviews provide a separate source of reassurance and can influence how families assess a home during their research.

We help make sure this wider trust information is visible and consistent while working within the requirements applying to your service.

There is no single switch that makes an AI platform recommend a care home.

We strengthen the information that helps search engines and AI platforms understand and corroborate the home, including website content, regulatory information, business details, reviews, directory profiles and credible independent references.

This is the GEO part of the Woya Way and works alongside SEO, AEO and Local SEO.

Usually, yes.

Each home serves a different local market and should have accurate location information, appropriate content and, where eligible, its own Google Business Profile.

For groups, we also make sure individual locations are represented accurately rather than simply duplicating the same information across every home.

Woya writes the content as part of your package.

We handle the research, writing, optimisation and publishing workflow, with the volume determined by the package you choose.

We need your input on the care types, locations and occupancy priorities you want to focus on. Anything requiring internal, clinical or regulatory approval follows your existing process before publication.