// Blog Archives

Author: Natalie Karr

Starting an SEO Campaign with a Website Audit
Blog

Why We Start an SEO Campaign with a Website Audit

With the prevalence and reliance on the internet that society now holds, SEO is very much a critical business practice in order to gain competitive advantage as well as the necessary visibility and exposure required to gain brand awareness and positive brand perception. At Woya Digital, we plan and operate

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Google MUM Algorithm Update
Blog

Google MUM Algorithm Update

The latest major update to the Google algorithm is known as Google MUM – and the Woya search engine gurus help explain the basics of what it is, what it does, and how businesses should update their practices to facilitate it. What are Algorithm Updates? What’s referred to as ‘the

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Blog Structure for Success
Blog

Blog Structure for Success

Many businesses reap the benefits of posting regular blogs to their website in order to keep a library of relevant brand content available online for their customers; both potential and existing. Routine blogging is also important to support SEO (Search Engine Optimisation) rankings and website performance as well as position

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The Importance of SEO for Small Businesses
Blog

The Importance of SEO for Small Businesses

SEO is not just for Big Businesses While the factors that impact how a business ranks on search engine results pages remain the same no matter the type of organisation or its size (in any terms), how it is practiced and its benefits can vary. SEO is by no means

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Does Blogging Help SEO
Blog

Does Blogging Help SEO?

The word blog is just 25 years old and the acronym SEO only a little less so – but both are now used daily by millions around the world as part of regular vernacular. Optimising content to best appeal to the programming algorithms behind search engines is a full-time job,

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How many words should a web page have for SEO
Blog

How Many Words Should a Web Page Have for SEO

Businesses must work hard to ensure that their web content and digital presence ranks in the right places online for those looking for relevant terms, products and services through search engines (which themselves are ever-evolving and increasingly crowding as more and more online content is published.) The exact requirements for

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The benefits of an SEO Audit
Blog

The Benefits of an SEO Audit

What we know about Google’s search algorithm is that it changes almost daily, with up to 200 tweaks and amendments made every year. These constantly moving goalposts is why many businesses struggle to keep on top of their SEO – and why a regular SEO Audit is important. Where to

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Google SEO Ranking Factors
Blog

Google SEO Ranking Factors

Search engines present what they deem to be relevant search results to users looking up various keywords and phrases, and to do this, their automated algorithm programs ‘crawl’ web content continuously. These crawls pull up a variety of data and intelligence on websites, using this information to understand what a

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SEO Keywords and Their Importance
Blog

The Importance of SEO Keywords

SEO (Search Engine Optimisation) is the process of improving the quality of a website to make it rank higher in search engines, and be found by those searching particular terms or keywords. The higher the ranking on SERPs (Search Engine Results Pages), the more likely users are to see and

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// Blog

Read the Latest

Sector insights, SEO strategy and AI search updates from the Woya GO! team.
E-commerce PPC case study, x31.41 return on ad spend
Case Studies

Case Study: PPC E-Com

x31 return on ad spend over Black Friday and Christmas, from under x3 with the previous agency

A sustained x10 across the year, on the same budget,

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