// Blog Archives
The marketing sphere is changing and evolving all the time in line with new technologies, and now more than ever, with consumer expectations and appetites. Amongst the buzzwords and terms we all hear banded about online, two words in particular are front and centre right now: content marketing. Also known
For modern businesses, a negative Google review can feel like its make or break – but how you respond and manage bad reviews, determines the potential impact. It is vital to have a review strategy in place, so let’s look at what marketing tactics you can use to manage any
Google is a big beast – the most visited search engine in the world, it processes 3.5 billion searches every day and is increasing by about 10% year-on-year. You may think your small, locally-focused business can’t really benefit from Google, but the truth is, it really can: Google’s facilities for
Small business marketing is often a case of having to pick and choose which strategies to implement and campaigns to operate within a tight budget and without a great deal of resource. Yet the real investment to be made in online marketing and business development is often a technical one
Having an online business presence is imperative, but just having a website is not enough – your website must deliver everything users are looking for when they visit it (or they will just leave the site). It is essential that your website design and content provides the user with a
UPDATED 2022 VERSION To ‘Google’ is now officially a verb worldwide, and for brands, it’s an imperative one. If your business can’t be found on Google, your customers (both existing and potential customers) can’t find you. In a world of quick searches and a reliance on social media, a Google
Businesses (especially smaller ones) have to do whatever they can to get their name heard, and with the internet providing everyone the opportunity to carve out their own little space online, it can often be difficult to stand out from the crowd. When targeting customers or potential customers in a
The world of digital marketing is constantly changing and it is often difficult for a small business to keep up. One major change with the rise in digital assistants is the increasing importance of voice search. Let’s take a closer look at what this is and how to optimise your
We seem to have entered an age where everyone blames their social media, web content or marketing related failures on ‘algorithms’; even if perhaps that’s not really the case. In an attempt to stop internet users scapegoating their tech updates, Google yesterday, for the second time announced a broad core
If you are a small business or start-up, one of the most powerful tools in your marketing armoury is your business website. This mainstay of your online presence is the destination of all your digital marketing engagement and without it, you can’t hope to make more sales, get more clients