We seem to have entered an age where everyone blames their social media, web content or marketing related failures on ‘algorithms’; even if perhaps that’s not really the case. In an attempt to stop internet users scapegoating their tech updates, Google yesterday, for the second time announced a broad core algorithm update in advance of it actually happening and impacting on websites. What does a Google update actually mean for your business and web presence? Read on ….
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What is a Google Broad Core Algorithm Update?
‘Broad core algorithm updates’ aren’t specifically aimed at combatting any one issue, but rather at improving Google’s overall systems efficiency. These updates can take anything from a few hours to a few days to roll out across all content online. Whilst there’s no set schedule for these updates to take place, they do usually happen every few months. This means that what can be considered ‘Google friendly’ content changes frequently.
What happens when a Google Update is implemented?
The effects of algorithm updates vary depending on exactly what work has been done ‘behind the scenes’. The most notable impact is usually a change in the search rankings of content; so you may find your pages suddenly rank considerably higher or lower than they did before. This happens as Google reassesses all of its content to better align it and list it out.
For businesses who rely heavily on organic search for traffic to their websites and resulting sales, any change in SEO situation can have devastating effects if not managed adequately. It’s important, therefore, to work on your website optimisation regularly.
What should I do about a Google Broad Core Algorithm Update?
Monitor the situation when it comes to your SEO. Any pages that have dropped in the rankings aren’t necessarily being penalised for poor content but may just sit differently alongside new criteria standards. Regardless, action should be taken after each update to ensure that your rankings are able to recover. No one set action will guarantee full recovery but doing nothing will almost definitely inhibit any chances of it – even if another update is just around the corner!
When creating new content, it’s important for it to remain as relevant and current as possible. It is this, and not necessarily stuffing pages with keywords and links, that will help the content stay well ranked. Seek advice from SEO experts and work with them at each update, staying mindful that the approach to take will need to differ every time, dependent on what changes have been implemented.
How soon can SEO action taken recover a site from a Google Brand Core Algorithm Update?
There’s a common misconception that any remedial action taken won’t take effect until the next algorithm update is run. That’s not true: any recovery should be noticeable the next time that an automated ‘crawler’ (a bot that scans the site’s content to judge its fit amongst other pages and analyse where it should sit in the search rankings) scans it. This happens periodically and doesn’t wait for further updates. This means that rapid recovery is achievable, if effective action is taken quickly.
At Woya Digital we are constantly work to ensure that our clients website SEO is optimised and brought in line with constant security and Google updates. Take advantage of our awesome Instant FREE SEO Site Audit Report which we’ll send you to highlight all the things that can be improved on your website, and to optimise your website SEO ranking.