Our strength at Woya Digital lies in the people behind the performance, and this month we’re shining the spotlight on Kaylin, our Paid Media Executive. With a sharp analytical mind, a genuine love for data, and an ever-evolving approach to PPC, Kaylin plays a key role in driving measurable growth for our clients. Always curious, always testing, and never afraid to challenge the status quo, Kaylin brings energy, precision and a results-first mindset to every campaign.
1. What’s one digital marketing trend or tool you’re excited about?
I’m really excited about the rise of AI-powered content optimisation tools. They’re making it faster and easier to understand intent, spot content gaps, and fine tune pages for both users and search engines. It feels like having a smart assistant that helps push ideas over the finish line.
2. What’s the most exciting part of your role at Woya Digital and why does it get you fired up?
The most exciting part of my role as a Google Ads Guy is the constant challenge of making campaigns perform better. I love digging into data, analysing patterns, and making strategic tweaks that can completely transform results. There’s a real thrill in seeing how small optimisations like refining targeting or improving ad copy can drive bigger wins for clients. PPC is fast-paced, always evolving, and when a campaign hits that sweet spot of efficiency and performance, it genuinely fires me up.
3. If you had to explain SEO to your family in one sentence, what would you say?
SEO is helping Google understand what your website is about so it can show it to the right people at the right time.
4. What’s one digital trend you think every business should be paying attention to right now?
First party data and personalisation. With privacy changes and the decline of third party cookies, businesses that understand their own audience deeply and use that insight responsibly will win in the long run.
5. What’s a typical day like for you and what’s never typical about it?
A typical day starts with checking in on my Google Ads campaigns for the various clients we have, looking at what performed well overnight, what needs tweaking, and where I can squeeze out even better results. From there it’s a mix of optimising keywords, testing new ad ideas, reviewing performance trends, and planning strategies that keep clients ahead of the curve.
What’s never typical is the pace of PPC itself anything from a sudden performance spike to a platform update can flip your priorities for the day. And of course, working from home adds its own flavour: I might be deep in bid strategies one minute and negotiating with my pets for space the next. No two days ever really look the same, and that keeps things interesting.
6. If Woya had a team playlist, what song would you add and why?
The Downfall of Us All – A Day to Remember
The opening chant literally feels like a team hype-up anthem. It’s energetic, unifying, and gets everyone pumped. It has that “we’re in this together” feel that suits Woya’s collaborative environment.
7. What is it really like working at Woya Digital?
Working at Woya doesn’t really feel like work when everyone has their hands on deck. It’s collaborative in the best way. You’re free to speak up, question things, and say no when something doesn’t make sense. We’re a team of like-minded people who genuinely enjoy what we do, and we have leadership that encourages creativity, understanding, and a good laugh along the way. It’s a place where you can be yourself and still deliver great work.