Professional SEO for Solicitors

Law firm SEO featured in

online reputation repair experts

Lead generating law firm SEO.

Search engine optimisation is used extensively by all the top law firms, legal services providers and solicitors for generating online leads and generating ongoing new business. Make use of our free audit voucher LAW100 to see what your law firm website potential is.

Law firm SEO packages.

Our SEO for solicitors packages are full-service, backed by years of sector insights and a continued commitment to adopting technologies, applications and advancements in organic search engine optimisation.

There are countless opportunities for law firms to generate new leads, improve client relationships and deliver added value to cement your status as an established expert in the legal sector, with SEO providing clear, traceable search results.

Being in a higher position in competitive organic search results provides improved organic traffic, leads and enquiries. Our legal industry clients experience boosted engagement across digital platforms and ultimately growth and profitability through our expert SEO tactics.

SEO For Solicitors

Law Firm Website
SEO Analysis

Thorough assessments highlight pathways to scalable practice growth, from a team with gold standard achievements working with legal businesses from start-ups to nationwide organisations.
SEO For Solicitors

Legal Expertise
Content Creation

Quality, engaging content to add relevant and useful information to your site – whether to add to your on-page content or create content marketing resources through legal advice blogs, law guides and outreach articles.

Monthly seo reports

Site-Specific SEO 
For Solicitors

Optimisation improves site and page speed, functionality, interactive resources and tools on your law firm’s website. Each improvement makes it easier to engage, find the information they are looking for, and select your legal website as their go-to for legal advice.

SEO For Solicitors

Quality Backlink Generation

Establishing bespoke backlink strategies with some of the best-respected online publishers in the UK, driving reputation, credibility and client trust in your legal expertise.

SEO For Solicitors

Regular Progress Reports

Every month, the Woya team delivers precise, readable SEO campaign reports to show you precisely what we have achieved, the actions taken, the influence on your rankings, and what we’re planning next.

SEO For Solicitors

Technical SEO

Refining your law firm website, socials and other digital assets to improve online visibility, indexing and rankings across the major search engine results pages. Thorough knowledge of the algorithms underpinning your digital reach leads to slick, high-performance law firm websites on the page and behind the scenes.

Complimentary solicitor
SEO audit.

Exceptional search engine optimization starts with a thorough analysis of your existing digital assets, what’s working and what isn’t, and where we can make the biggest impact.

Comprehensive law firm SEO audit worth over £299 is offered entirely free of charge to demonstrate the knowledge and skill we bring to the table as your SEO experts partner.

Use coupon code ‘LAW100’ at checkout.

Your law firm SEO audit provides a wealth of information and evaluation to identify customised solutions specific to your legal firms practice.

There is no obligation to take things further, you can use your SEO report to determine actions you might take in-house, while we appreciate the opportunity to showcase what we can achieve and how.

Choosing a digital marketing team to lead on SEO for solicitors practices.

With thousands of SEO agencies and digital subscription services promising to transform your online presence, we appreciate that it’s tough to decide which SEO provider is the best fit for your law firm SEO.

Woya is different because we are 100% focused on commercial success and build long-term relationships with our network of incredible clients, working together to create market-leading organic SEO approaches that truly deliver.

Our background in SEO for solicitors and other legal consultancy firms is unrivalled. It gives us a firm footing in understanding the sector, the services, and the SEO scope to make a quantifiable improvement to your revenue. The key is to know what your target clients are looking for and customise your website to hit every expectation.

We provide pay as you go monthly legal firm packages and invite our clients to pick and choose the level of SEO involvement that fits their budgets.

Whitelabel SEO

Extensive portfolio of client success.


Free SEO audits and site recommendations.


Flexible, pay as you go contracts.


Highly qualified testimonials and reviews.

Elements of SEO strategy - Woya

Ongoing solicitor SEO management.

Woya is an accomplished digital marketing team working with UK solicitors and legal consultancies to create bespoke strategies to help achieve your business objectives.

Our role is to ensure your target customers find your practice quickly, understand the services on offer, and can take action to find excellent legal representation in your respective field. We specialise in long-term, organic growth, working with you and your team to define your goals, pinpoint your audience persona, and generate defined campaigns to build on your digital presence.

The benefits of SEO for solicitors.

SEO is a broad field, and what works for you and aligns with your practice values and areas of expertise won’t always be the same as for another firm.

Getting to grips with the competition and comprehending the local and national search engine rankings is step one to deciding where to focus our efforts. SEO is one of the most effective ways to achieve these outcomes whilst reinforcing your standing as a firm with reputable authority in your practice areas.

Book your free Solicitors SEO audit below using coupon code LAW100 in the checkout.

Advantages of working with an SEO firm experienced in the legal services sector include:


Analysing local competition and improving click-through rates to your site.


Driving higher enquiry volumes through localised listings.


Generating location-specific content to create new organic traffic.


Collating positive client testimonials to improve your law firm's reputation.


Automated leads and traffic through organic site optimisation.


Converting traffic and visits into phone calls and enquiries.

Leveraging SEO for family law firms.

The fundamental concept of law firm SEO is reaching your desired customer base where they are – and that might vary considerably depending on whether you focus on conveyancing, commercial law, personal injury or family matters.

When it comes to family law services such as divorce mediation, separation agreements, pre and post-nuptial agreements and child custody arrangements, your tone, approach and digital marketing platforms matter.

Our law firm strategy and SEO campaigns combine creative, on-page, off-page and technical SEO to engage with prospective clients and provide real value via quality content, outstanding customer experiences and a clear journey from initial interest to making an enquiry or booking a consultation.

SEO audits are an essential tool

Get a Free SEO Audit

Fixed cost legal SEO for solicitors.

We’re ambitious and bold, and we have absolute confidence that our SEO services will boost your practice profile using innovation and creativity to get ahead of the competition.

Your SEO services need to integrate with every other aspect of your promotions, marketing and customer communications, so we craft cohesive approaches to make the most of each touchpoint. Visit our SEO pricing structures for solicitors to choose between the options, whether you need a capable SEO partner with first-rate experience or to test run some of the digital marketing approaches you are keen to try.

Legal SEO enquiry.

The best place to start with any project is a little detail.

SEO related articles.

Google Spring Cleaning – Google Core Update March 2024

Google Spring Cleaning – Google Core Update March 2024

The March 2024 Google Core Update was rolled out with the aim of improving search quality by targeting content abuse and promoting original, valuable content, leading to significant changes in site rankings and Google search results. Google wrote: "The March 2024 core...

read more
Website Redesign SEO Checklist

Website Redesign SEO Checklist

There comes a time in the life of most websites where the organisation responsible for it chooses to overhaul its look, feel and function, whether this be for branding, business direction, user experience (UX) or simply aesthetic purposes. It can be easy for those...

read more
Start Your Campaign With An SEO Website Analysis

Start Your Campaign With An SEO Website Analysis

With the ever-changing goalposts and frameworks presented by search engine algorithms and the myriad of both off and on-page tasks required to improve and optimise website SEO, where do you begin? There is a ‘right’ way to go about a successful SEO campaign and the...

read more
Why SEO Keyword Research is a Foundation Aspect of SEO

Why SEO Keyword Research is a Foundation Aspect of SEO

With internet users carrying out over 8.5 billion searches every day on Google alone (that’s 99,000 every second), every business needs to be well represented online in order to be found in appropriate queries, particularly above competitors’ listings. SEO (Search...

read more
Technical SEO Checklist for a Strong Foundation

Technical SEO Checklist for a Strong Foundation

SEO (Search Engine Optimisation) forms the backbone of any organisation's online digital presence: elevating it through the ranks of content found by search engines to gain exposure to the correct audience. However, no matter what businesses may try to improve their...

read more
Woya Digital’s SEO Marketing Success Strategy

Woya Digital’s SEO Marketing Success Strategy

SEO marketing (search engine optimisation) should be a key focus for those looking to grow a competitive and advantageous online presence. The lack of transparency in the search engine results sector however, does create confusion amongst those seeking support with...

read more