Online Reputation Repair 

An online reputation repair service can be a urgent and critical task for businesses in every sector that trade or engage online or receive potential negative reviews and search results.

Around 69% of large business owner and managers report dealing with a crisis within the past five years, pre-empting the potential for reputation damaging content in search results is essential.

Customer perceptions directly impact your bottom line, with 85% of potential customers relying on online reviews to make decisions and 97% using search engines and search results to find products, services or companies.

Our online reputation repair service is a perfect blend of commercial experience, search engine optimisation skills, digital PR expertise, online reviews and technical knowledge. We work to remove or lessen the visibility of negative reviews and articles in search results and quickly replace them with positive content that supports healthy online reputation repair strategies.

Many businesses assume they only need to hire a online reputation repair company when negative search results strike. Crisis management is only one element of a comprehensive internet reputation repair and protection strategy that, if deployed correctly, could prevent a business-critical emergency from occurring from negative search results and negative content.

If your business does not proactively encourage positive reviews, encourage customers to assign star ratings, or maintain social media platforms and social media presence, your opportunities to reinforce a positive online reputation are minimal.

Woya’s online reputation management and rebuilding services can include an appraisal of your current brand awareness strategies and where there is room to improve online reputations for a more positive brand image:

Only around 5% of online customers look beyond the first page of Google. If the negative content, adverse online reviews or malicious negative articles appears about your brand, it may control the narrative and limit your ability to manage your brand image beyond a negative reputation.

The longer negative reviews and negative content remains visible in search engines and search results, the worse damage the negative search results may do, especially if it from an authoritative site listed on Google search results, as this will be exposed to countless viewers.

Woya can work to repair bad reputation by removing negative results and defamatory content, have libellous reviews taken down, or respond to authentic yet harmful comments. In many cases, the ideal approach is to embark on a dual online reputation management approach, producing new content optimised to rank highly to supersede older negative results in search engine rankings to show a positive picture and search result.

One piece of negative content should not take precedence over an otherwise positive online presence and business’s online reputation. Our online reputation services position brand reputation management with high importance because negative online content on Google search results often commands greater attention than a long list of positive reviews, creating a damaged online reputation.

Customers often apply a certain amount of scepticism to review systems since many are manipulated or feature reviews that have not been verified as being from a genuine customer.

In contrast, many consumers will assume a detrimental review is authentic, so responding to bad reviews, addressing issues raised, or resolving the matter to the customer’s satisfaction is key to mitigating any impacts.

Many unavoidable scenarios or quality control problems can stop a growing company in its tracks and create a generally negative perception of the brand as a whole – even if the issue applied only to a small proportion of products or affected service delivery for a minimal period.

Woya works with brands that need to respond to an reputation crisis, needs reputation repairs or to fix a poor online reputation from negative review damage.

Our experienced teams can steer you through potential solutions and the likely outcome, deploying tried and tested tools to rectify issues, override outdated content, remove harmful articles or work on outreach strategies to boost customer confidence.

Monitoring enables us to respond quickly to any negative coverage, identify recurring issues, and recommend actions to resolve them.

Almost half (46%) of UK businesses have been impacted by poor press, so identifying fake information, challenging online defamation or responding to genuine yet unfavourable reviews allows you to reclaim control of the story and take clear steps to repair your reputation.

Prevention is always optimal since reputational damage can be devastating even to well-established businesses, impacting sales, growth and profitability.

Reputation is a key component in purchasing decisions, where 85% of consumers will depend on reviews to help them choose where to buy.

Brands with a solid reputation outperform their competitors in every industry, so building a future-proof customer perception and acting promptly when a crisis emerges is vital to ongoing success.

Please get in touch with Woya at your convenience if you would like further advice about reputation management or if you have a difficult situation to tackle and require expert support to repair and reinstate your brand position.