// Case Study: E-Commerce

High performance PPC management with x31 ROAS

Services: PPC
Sector: E-Commerce, fragrances

Reading Time: 2 minutes

Situation

The B2C client was paying for PPC services with a previous marketing agency when we were engaged. Same budget was being spent with much less impact on Google Ads with ROAS less than x3 being achieved. When we were engaged, Woya revitalised the pay per click campaign and worked to increase ROI in the highly competitive online fragrance sector.

Response

With a comprehensive PPC optimisation strategy and a dedicated team providing ongoing management and daily touch points, we achieved consistent growth from ROAS x3 on receipt to a consistent x6+ after the first period, rising to x10, with minimal website amendments. In the peak season we then witnessed massive improvements, providing an unprecedented ROAS x31.

Ecom case study - PPC chart Google Ads

Peak Result

Conversion Rate (CVR)

Cost per Click (CPC)

Return on Ad Spend (ROAS)

Client Comments

“We were delighted to achieve these PPC results working with Woya Digital. We maintained strong growth through Google Ad campaigns and good progression month on month. Highly recommended team”

Fragrance Marketing Manager, UK