Woya Digital was approached by an international financial services client supporting high net wealth individuals across Europe and USA. 

The project was commercially sensitive and damaging to the company reputation. Potentially slanderous comments had previously been made on a popular chat forum, however as it had gained some traction it was now appearing on Google searches under the company brand name. 

Due to the trust proposition required for investment style firms, it was business critical to remove or suppress the multiple negative links now appearing online.

Research and strategy is critical for reputation management. Negative suppression is not an exact science, but the technique of flooding key terms with positive news and PR is well-established. Using an integrated approach over an initial 6 month period we engaged multiple methodologies:

• Open dialogue with offending publications to remove or amend
• Digital PR campaign across key ranking publications consistently spread
• Guest post campaign in selected titles
• Key directory submissions
• Promoting existing ranking positive articles
• Linking strategies
• Key executive promotion and profile optimisation
• On-site optimisations

In addition, we implemented regular full-load reporting, including press coverage, search engine rankings and online mentions, sentiment to measure and accurately predict results and success.

The initial strategy to engage direct with the negative reputation was partially successful. The publication amended the comments to be less damaging, but refused to debrand the threads. Caution was required here to not create more traffic to the posts, and unintentionally increase ranking and awareness.

The audit and analysis supported the plan creation to maximise positive impressions around key phrases. 

• First 3 months we could see the strategic direction take affect and the negative mentions decrease in rankings.
• Next 2 months the articles were successfully positioned on page 2 and declining.
• Further 3 months maintenance work ensured reinforcement and stability.

“I was really impressed with how well the Woya team handled our situation. In the financial services sector, reputation is everything, so when some completely unfounded negative references appeared online, it was a serious concern. They worked quickly and effectively to have the content removed or pushed down in the rankings, which made a real difference. Protecting our reputation is essential for maintaining client confidence, and the whole process was managed smoothly from start to finish. The results were exactly what we needed.”

Group Managing Director, Financial Services

International financial services client offering high value financial services and solutions. The client was looking for organic growth through online search and search engine optimisation. Original traffic was minimal with zero engagement levels.

Engaging an integrated approach to SEO with a multi-input strategy, we achieved consistently high growth levels on all metrics including impressions, clicks, on-page engagement and leads generated from organic traffic.

Using a mixture of technical SEO, on-page development, organic backlink building, premium on-site content generation and marketing hook development, digital PR and conversion rate optimisation, we generated organic trust from Google and lasting results that continue to deliver. 

We started working with Woya when looking for a team to assist us with integrated marketing, as we didn’t have the in-house skills.  We have been really pleased with the results being achieved.

Marketing Director, Global