Case Study: Aesthetics

Case Study: Aesthetics

15 Jun 2025

// Case Study:
Aesthetics SEO

Near 100% growth in SEO performance x1.91 Click-through rate 

Services: SEO, CRO
Sector: Healthcare, Medical and Aesthetics

Reading Time: 3 minutes

Situation

An established healthcare and aesthetics clinic sought to increase its online visibility. They needed local digital dominance to attract more qualified visitors, and improve their client conversion rate. Despite having a visually appealing website, the aesthetics clinic faced challenges with low click-through rates from Google searches and insufficient enquiry conversions from an under performing and poorly optimised website, limiting bookings and business growth.

Response

Working with the existing website and booking Semble booking system, Woya implemented an outcomes-focused strategy that leveraged Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and AI-driven search considerations.

Key strategic elements included:

  • Conducting comprehensive, AI-informed keyword research to target high-intent aesthetic procedure searches.
  • Enhancing existing website structure, content quality, and metadata optimisation to meet Google’s organic search and AI-driven ranking criteria to increase relevance in AI-generated search overviews.
  • Work in client booking system to optimise user experience and booking process.
  • Utilising strategic CRO methods such as UX refinements, persuasive copy, and AI-optimised content to deliver highly engaging user experiences and increase enquiries.
  • Continuous data analysis, AI visibility monitoring, and iterative optimisation, ensuring sustainable performance and visibility improvements.
Aesthetics clinic click-through growth

Results

Progressing consistently over the first 5 months, the aesthetics clinic achieved remarkable growth:

  • 91% increase in Google click-through rates from search results.
  • Substantial improvement in online conversion rates, leading to increased client bookings via the website and phone. 

Peak Results – 5 months

Total Impressions

Total Clicks

%

Click-Through Growth

Client Comments

“We are really impressed with the results so far. With over 90% growth in clicks we have seen the increased booking levels we had hoped for. The Woya Digital outcome approach to SEO and expertise in aesthetics marketing has been invaluable.”

Clinic Owner

Case Study: Healthcare Software

Case Study: Healthcare Software

7 Mar 2025

// Case Study:
Healthcare Software SEO

Consistent growth through SEO +300% Conversions. 

Services: SEO, Content, Digital PR
Sectors: Healthcare, Software

Reading Time: 3 minutes

Situation

An international healthcare software client providing software solutions to the UK home care market and other countries including Austrialia. The client required page one rankings for key search terms in order to be visible in a competitive market. The clients previous agency had failed to produce page 1 rankings to this point, affecting traffic and conversions.

Response

We worked with one of the UK’s fastest growing care software development companies. The firm works with high level of internal compliance, meaning content approval can often be a challenge to overcome to support search engine optimisation; Google likes fresh, quality content that uses entities it understands for each topic and niche. This is never more apparent than by researching page one results for healthcare software targeted organic SEO terms.

We used an integrated approach of including new compliant content targeted to our research and improvement of essential on-page / off-page optimisations to develop stronger the foundations required. Following this stage introducing premium backlinks to the site and creating a digital PR campaign to grow the brand authority score of the site.

This healthcare SEO strategy mixed with consistency over 12 months, achieved growth of traffic, rankings and on-site conversions, including impressions, clicks, on-page engagement and leads generated from organic traffic.

Using a mixture of technical SEO, on-page development, organic backlink building, premium on-site content generation, digital PR and minimal CRO (conversion rate optimisation), we generated results from Google with results that are still delivering beyond our work on this project.

Page one healthcare software seo rankings included: care agency software, home care, care management system, care management systems, home care software, online care rostering software, software for home care agency, home care software, software for homecare, care management software uk.
Plus a number of stable position one rankings, including the keyword home care rostering software.

 

healthcare software SEO results

Peak Results

Page 1 Rankings

%

Conversions

%

Engagement Rate

%

Traffic Growth - 12 mth

Client Comments

We found Woya through a Google search whilst looking for an SEO agency to support our SAAS business. They won the account through a competitive tender process and a year later we are very pleased with the progress we have made in search visibility and domain authority. The team’s approach to link building has worked well for us and their copywriting approach reflects a deep understanding of the issues facing our industry – we never need to do a lot of re-writing with any of the articles they produce for us. I’ve also appreciated their rapid response to the inevitable urgent out-of-hours call when we’ve had a situation arise.”

Marketing Manager
Healthcare Software Company

Case Study: Financial Services

Case Study: Financial Services

15 Jan 2025

// Case Study:
Financial Services SEO

High growth SEO performance x9.5 Traffic 

Services: SEO, CRO
Sector: Financial Services

Reading Time: 2 minutes

Situation

International financial services client offering high value financial services and solutions. The client was looking for organic growth through online search and search engine optimisation. Original traffic was minimal with zero engagement levels.

Response

Engaging an integrated approach to SEO with a multi-input strategy, we achieved consistently high growth levels on all metrics including impressions, clicks, on-page engagement and leads generated from organic traffic.

Using a mixture of technical SEO, on-page development, organic backlink building, premium on-site content generation and marketing hook development, digital PR and conversion rate optimisation, we generated organic trust from Google and lasting results that continue to deliver. 

financial services case study

Peak Results

Impressions Peak

Daily Traffic Peak

%

Engagement Rate

Traffic Growth X - 18 Mths

Client Comments

We started working with Woya when looking for a team to assist us with integrated marketing, as we didn’t have the in-house skills.  We have been really pleased with the results being achieved.

Marketing Director, Global

Case Study: Financial Services

Case Study: E-com

13 Jan 2025

// Case Study: E-Commerce

High performance PPC management with x31 ROAS

Services: PPC
Sector: E-Commerce, fragrances

Reading Time: 2 minutes

Situation

The B2C client was paying for PPC services with a previous marketing agency when we were engaged. Same budget was being spent with much less impact on Google Ads with ROAS less than x3 being achieved, with the absence of key tools such as PMax. When we were engaged, Woya revitalised the pay per click campaign and worked to increase ROI in the highly competitive online fragrance sector.

Response

With a comprehensive PPC optimisation strategy and a dedicated team providing ongoing management and daily touch points, we achieved consistent growth from ROAS x3 on receipt to a consistent x6+ after the first period, rising to x10, with minimal website amendments and addition of a budget contained, well  optimised PMax campaign. In the peak season we then witnessed massive improvements, providing an unprecedented ROAS x31.

Ecom case study - PPC chart Google Ads

Peak Result

Conversion Rate (CVR)

Cost per Click (CPC)

Return on Ad Spend (ROAS)

Client Comments

“We were delighted to achieve these PPC results working with Woya Digital. We maintained strong growth through Google Ad campaigns and good progression month on month. Highly recommended team”

Fragrance Marketing Manager, UK

Case Study: Automotive

Case Study: Automotive

17 Oct 2024

// Case Study: WrapUK

Using fresh website design, search engine optimisation , conversion rate optimisation provided 233% increase in quote requests.

Services: SEO, CRO, Web Design, Digital Marketing
Sector: Automotive

Reading Time: 2 minutes

Situation

The B2B & B2C client was paying for SEO with another agency, spending increased budget on Google Adwords. Initial reports showed previous one dimensional SEO work focused on low quality backlinks, with no on-site SEO, content generation or guest post solutions being employed. Local SEO was not ignited and this is an essential element for a regionally focused service business.

Response

With a comprehensive SEO strategy and by understanding the clients business goals, we achieved massive increases in search engine traffic. Success was achieved with an integrated SEO strategy including content generation, CRO and UX improvements, premium backlinks, consistent guest posts and local optimisation.

Result

%

Website Visitors

%

Organic Traffic

%

Ranking Keywords

%

Organic Leads

Client Comments

“We are delighted to continue working with Woya Digital, they do what they say and we see the results daily from inbound enquiries and quote requests. The majority of our leads coming through Google searches continues to improve.”

Managing Director
Edd Marchant-Lane
WrapUK