Why Small Business Content Marketing is Important

Why Small Business Content Marketing is Important

Content marketing is a vital component of creating brand awareness and attracting customers online and off. Small business content marketing, in particularly, is important for growth and visibility.

Check out any successful brand on the internet today and you’ll find a host of different content, pushed out on various platforms, that is designed to delight, attract and connect with their audience.

What is Content Marketing

Content marketing is about creating relevant and useful content for your audience that is consistent with your brand and its place in the market.

Content marketing isn’t just your website blurb, your blog or your social media posts. It includes all forms of marketing content such as video, images, infographics …

Why is it Important

There are a million reasons (and more) why you should have plenty of content to support your marketing. In essence, it is designed to improve engagement with your business and create more sales, nurturing loyal customers who stick with your brand and benefit from its products or services for a long period of time.

Content marketing can also help cement your reputation in the marketplace. For example, if you are providing how-to videos for your customers relating to a particular product, this kind of content creates a connection and dependence that promotes loyalty.

Great content is widely shared. Create the perfect social media or blog post and you can expect your fans and followers to share it with their friends and followers.

Content marketing is also used to improve performance on search engines like Google. It’s more than simple keywords however, and means producing content that is relevant and useful and which people want to link to:

  • Content marketing costs 62% less and delivers three times the leads compared to traditional marketing
  • Marketers are moving away from short form to longer form content with many blog posts 1,000 words or more
  • Buyers are more likely to trust and engage with your business if you create good content, especially if it contains data and analysis

Why You Need a Content Marketing Strategy

The mistake many businesses make is not having a plan for creating and posting their content – it’s all done ad hoc. While you may have an occasional hit with a piece of content, success is largely down to luck.

Having a content marketing strategy in place means that you are more likely to produce strong, long-lasting assets that serve your business long term. If you want to achieve business growth, however, your marketing strategy needs to be fully fleshed out, coherent and relevant.

How To Put Together a Content Marketing Strategy

Great content is vital in all parts of the sales funnel. It is important to understand why you are producing a particular piece of content and what it is designed to do for your business and your customer. This understanding needs to be as specific as possible.

The first step is to define your mission and goals, outlining your target audience, what kind of content you are going to produce for them and what you want it to deliver for them.

For example, let’s say you run a recruitment agency. Your audience may be CEOs and managers. Your mission may be to provide them with content that helps them get their dream job. The result will be that your audience will be better prepared and competitive in the job-hunting market and will choose your agency for support.

You also need to really understand your audience and build specific personas for them. That way you can tailor individual content for specific personas, improving your reach and really connecting with that persona on a more direct level.

A real challenge for many small business owners is being able to plan, create, manage and publish their content, according to their timeline plan, across various different platforms. Content marketing can quickly get messy if you don’t have a joined-up approach and a clear idea of what is happening at any particular time.

Finally, you must be able to measure results. There’s no point in creating content if you don’t know if it is effective or not. This should be an underpinning principle of your entire marketing strategy.

This is What We Do!

If you are looking for support with your content marketing strategy and execution, you’ve found the right blog! Head to our Woya Digital website to find out more about us and then get in touch to discuss with us how we can help you grow your small business with effective content marketing!

Small Business Growth Tips for 2020

Small Business Growth Tips for 2020

October, November, December …. 2020 – yes we are only 3 months away!!  So you’re feeling motivated and excited for all the opportunity that 2020 is going to bring, for you to grow your small business – awesome! 

In order to really set yourself up for success and maximum growth next year however, there are a few marketing basics that you need to put in place to give your small business the best possible chance:


Non-negotiable! Human beings are on their phones constantly to search, discover and buy products and services that they need or want. If they come across your website and it’s not mobile-friendly, they are just going to bounce. Opportunity lost!


Where do you go when you’re searching online – Google of course! SEO (Search Engine Optimisation) or search marketing is the process of continual efforts applied to the backend and on your website that helps it rank higher in online search results, with the aim of getting to the top, or as close to the top as possible. Ask yourself: Do you ever scroll further than the first page of Google search results? No, neither do we!


Local SEO is regular SEO, however is for businesses that serve or work within a particular area, so is locality focussed. For example if you are a gym based in Chichester, you would specifically want to reach customers in Chichester and nearby areas.


Facebook, Instagram, Twitter …. your business need to be present on social media! Don’t feel that you need to be active on absolutely every social media platform. Identify your customers and which platforms they are likely to be on, and focus your time and energy into these. Marketing is no longer a one way street. Customers want to engage with your brand, be entertained and have a more personal connection with your business. Social media platforms allow you to run campaigns to specifically target your customer market, so any budget you put into a paid advert or boost, will generate a better ROI than just for example, an advert placed in a newspaper (smart marketing!). There is so much noise online that you do need to invest some budget into paid social media marketing to really make the most of the opportunity.

The 4 points above are all fine and well, I hear you say, but what will they cost me as a small business owner?

Understanding that new and small businesses often have limited budget, yet desperately still need the services above, we have put together marketing packages with you guys in mind. All our packages are pay monthly, with no upfront investment, meaning that as a small business you still have access to awesome digital marketing services without compromising on quality! 

We would love you to get in touch to discuss your 2020 business goals, and how we can support and guide you in achieving them (we’re a friendly Chichester based bunch!)

We also have an awesome Instant FREE SEO Site Audit Report that you can take advantage of, where we’ll send you a report to highlight all the things that can be improved on your website!