IFAs often serve a specific geographic area. Local SEO ensures they appear in “near me” searches and on Google Maps, connecting them with local clients seeking financial advice. Optimising their Google Business Profile with accurate details and encouraging local reviews is essential.
Key keywords include: “financial advisor [location]”, “independent financial advisor [location]”, “mortgage advisor [location]”, “pension advisor [location]”, “investment advisor [location]”, “wealth management advisor [location]”, and terms related to specific financial planning needs.
High-quality, informative content that addresses the financial concerns of potential clients can work best. This includes blog posts on tax tips, business advice, guides to financial regulations, case studies (anonymised), and FAQs. Service pages should clearly explain the services offered and their benefits.
Local SEO is extremely important for accountants as most individuals and small businesses prefer local services. Optimising Google Business Profile, local citations, and targeting geographically specific keywords are crucial for attracting clients in their service area.
Primary keywords often include: “accountants [location]”, “chartered accountants [location]”, “tax advisors [location]”, “business accountants [location]”, “personal tax [location]”, “payroll services [location]”, “bookkeeping services [location]”, and variations including specific services and local areas.