Videos showcasing the care home environment, staff interacting with residents, and testimonials can build trust and engagement. Optimising video titles and descriptions with relevant keywords can also improve search visibility.
High-quality content that addresses the concerns and questions of potential residents and their families works best. This includes information about the types of care offered, facilities, staff qualifications, testimonials, pricing (where appropriate), and the local community. Blog posts about relevant topics like choosing a care home, understanding different care needs, and legal considerations can also be beneficial.
Local SEO is extremely important. Families typically search for care homes within a specific geographic area. Optimising Google Business Profile, local citations, and location-specific keywords are crucial for attracting local enquiries.
Primary keywords often include: “care homes [location]”, “nursing homes [location]”, “residential care [location]”, “dementia care [location]”, “respite care [location]”, “elderly care services [location]”, and variations including specific needs and local areas.