// Search Marketing News

Google Updates 2024

Google Updates 2024

Google rolls out multiple core and spam updates each year to refine search quality, enhance spam detection, and improve overall user experience. Below is a recap of the major Google algorithm updates for 2024, outlining their purpose and impact on search rankings and...

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Employee Spotlight: Meet Farah, Social Media Account Manager

Employee Spotlight: Meet Farah, Social Media Account Manager

At Woya Digital, we’re proud to have an incredible team, and today, we’re spotlighting Farah Dietrich, our talented Social Media Account Manager. With an Honours degree in Mass Communications and Media and background as Head of Marketing for a social media SAAS...

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Personal Branding and Building Influence for Finance Leaders

Personal Branding and Building Influence for Finance Leaders

In the modern world of finance, who you are is just as important as what you’re offering. While not everyone wants to become a financial content creator, it’s worth taking note of the value of a personal brand across the industry. This is particularly true for finance...

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Understanding Conversion Rate Optimisation – CRO

Understanding Conversion Rate Optimisation – CRO

You’ve got a beautiful website with all the bells and whistles, but it just isn’t securing sales. What’s up with that? It’s a very relatable scenario and one that a lot of businesses struggle with. When you're driving traffic to your website but not satisfying your...

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