Search Marketing News & Tips
Latest SEO news from the Woya team.
View our latest SEO, digital marketing news and blogs. Search for articles relating to your interest. Blogs and regular content remains king with Google and Bing, get your tips and ideas for self improvement on you search marketing or website.
How Many Words Should a Web Page Have for SEO
Businesses must work hard to ensure that their web content and digital presence ranks in the right places online for those looking for relevant terms, products and services through search engines (which themselves are ever-evolving and increasingly crowding as more...
The Benefits of an SEO Audit
What we know about Google’s search algorithm is that it changes almost daily, with up to 200 tweaks and amendments made every year. These constantly moving goalposts is why many businesses struggle to keep on top of their SEO – and why a regular SEO Audit is...
Google SEO Ranking Factors
Search engines present what they deem to be relevant search results to users looking up various keywords and phrases, and to do this, their automated algorithm programs ‘crawl’ web content continuously. These crawls pull up a variety of data and intelligence on...
The Importance of SEO Keywords
SEO (Search Engine Optimisation) is the process of improving the quality of a website to make it rank higher in search engines, and be found by those searching particular terms or keywords. The higher the ranking on SERPs (Search Engine Results Pages), the more likely...
On-Page and Technical SEO
Google processes over 8.5 billion searches every day. The rise of the internet as an everyday consumer tool has impacted hugely on business practices for firms of all shapes, sizes and types, and SEO is just one discipline that most simply cannot afford to ignore. SEO...
Does Social Media Affect SEO?
Digital marketing is a cornerstone of all marketing activity for modern businesses – and social media perhaps even more so. Social media forms a large part of most business’ online presence and if it doesn’t, it should. Organisations don’t need to manage a presence...
Things That Hurt Website Rankings
SEO (Search Engine Optimisation) is a digital discipline and an ever-evolving practice; forever at the mercy of Google’s daily changing algorithm and user’s shifting appetites and attitudes. Ranking on Google isn’t a simple task nor is it a static one, and there are...
What is a Google Penalty?
It’s very rare for a website not to be reliant on Google for traffic, and with 5.6 billion searches a day through the site, organic search is a critical channel for almost every domain on the internet. This makes it imperative for those responsible for managing...
SEO vs PPC: How to Pick the Right Digital Marketing Weapon
Successful marketing is more than a one-hit-wonder and takes a long-term strategic effort. So, while we're here to talk about SEO vs PPC, let's be clear - the answer isn't going to be straightforward or universal! There are many variables to finding the optimal way to...