// Search Marketing News
SEO vs PPC: How to Pick the Right Digital Marketing Weapon
Successful marketing is more than a one-hit-wonder and takes a long-term strategic effort. So, while we're here to talk about SEO vs PPC, let's be clear - the answer isn't going to be straightforward or universal! There are many variables to finding the optimal way to...
The Importance of Business Content Marketing
Content marketing is increasingly acknowledged as a vital component of an overall marketing strategy in creating and furthering brand awareness to attract customers both online and off. Content marketing is particularly important for growth and visibility in...
How Much Does SEO Cost in the UK?
We all get that SEO is crucial for search engine visibility, digital presence, brand awareness and business growth - but what does SEO cost in the UK? Business owners need to understand the parameters that make the most difference to pricing.Here's why: Over half...
Google My Business Setup and Optimisation
Google My Business is a hugely beneficial marketing tool for local and small businesses who need to be found online. It can prevent companies getting lost in the tens of thousands of related search results when internet users near them research into something similar....
Black Hat vs. White Hat SEO
SEO is truly a cornerstone to business marketing in the modern age; and if any organisation wants to find its place online, SEO must form part of their ongoing strategy. With Google facilitating some 3.5 billion searches every day and a market share of over 92%, it...
Why White Label SEO is a Winning Strategy for Marketing Agencies
SEO is such a big deal in the modern business space, it's also a key offering for marketing agencies. SEO is something agencies can offer to clients to represent: A comprehensive marketing strategy across all digital interfaces. A long-term commitment to helping their...
Official Marketing Team for the Alfa Romeo Championship 2021
The HITEK Electronic Materials Alfa Romeo Championship is delighted to be continuing its journey with Woya Digital into a new 2021 season. The Championship which enters it 40th consecutive racing year is bucking the trend to expand in all categories from registered...
Successful On-Page SEO: Top 10 Elements
SEO services or search engine optimisation is more complex than ever before, especially on-page SEO. It is no longer a simple process of marking various things off of a pre-determined SEO services checklist. Woya Digital's successful search marketing for our pay...
How SEO Works: Simplified
The three letters SEO are known all too well by those working in digital marketing, but often remains the domain of technical specialists and so misunderstood by others. The acronym SEO stands for Search Engine Optimisation, which is indeed a technical practice, but...