// Search Marketing News
On-Page and Technical SEO
Google processes over 8.5 billion searches every day. The rise of the internet as an everyday consumer tool has impacted hugely on business practices for firms of all shapes, sizes and types, and SEO is just one discipline that most simply cannot afford to ignore. SEO...
Does Social Media Affect SEO?
Digital marketing is a cornerstone of all marketing activity for modern businesses – and social media perhaps even more so. Social media forms a large part of most business’ online presence and if it doesn’t, it should. Organisations don’t need to manage a presence...
Things That Hurt Website Rankings
SEO (Search Engine Optimisation) is a digital discipline and an ever-evolving practice; forever at the mercy of Google’s daily changing algorithm and user’s shifting appetites and attitudes. Ranking on Google isn’t a simple task nor is it a static one, and there are...
What is a Google Penalty?
It’s very rare for a website not to be reliant on Google for traffic, and with 5.6 billion searches a day through the site, organic search is a critical channel for almost every domain on the internet. This makes it imperative for those responsible for managing...
SEO vs PPC: How to Pick the Right Digital Marketing Weapon
Successful marketing is more than a one-hit-wonder and takes a long-term strategic effort. So, while we're here to talk about SEO vs PPC, let's be clear - the answer isn't going to be straightforward or universal! There are many variables to finding the optimal way to...
The Importance of Business Content Marketing
Content marketing is increasingly acknowledged as a vital component of an overall marketing strategy in creating and furthering brand awareness to attract customers both online and off. Content marketing is particularly important for growth and visibility in...
How Much Does SEO Cost in the UK?
We all get that SEO is crucial for search engine visibility, digital presence, brand awareness and business growth - but what does SEO cost in the UK? Business owners need to understand the parameters that make the most difference to pricing.Here's why: Over half...
Google My Business Setup and Optimisation
Google My Business is a hugely beneficial marketing tool for local and small businesses who need to be found online. It can prevent companies getting lost in the tens of thousands of related search results when internet users near them research into something similar....
Black Hat vs. White Hat SEO
SEO is truly a cornerstone to business marketing in the modern age; and if any organisation wants to find its place online, SEO must form part of their ongoing strategy. With Google facilitating some 3.5 billion searches every day and a market share of over 92%, it...