Strong online visibility starts with solid SEO foundations, but today it also means helping brands become understood and discoverable across AI platforms.
As our SEO Executive, Kayla supports the delivery of strategies that improve website performance, strengthen search visibility and build the signals that contribute to wider AI visibility. Curious, analytical and always keen to keep learning, Kayla brings focus, consistency and fresh thinking to every project.
What’s one digital marketing trend or tool you’re excited about?
AI-driven personalisation tools that help tailor content and SEO strategies to user intent, making websites more relevant and effective for different audiences.
What’s the most exciting part of your role at Woya Digital, and why does it get you fired up?
Seeing real results for clients and knowing our work directly helps their businesses grow.
If you had to explain SEO to your family in one sentence, what would you say?
SEO is helping search engines and AI platforms understand, trust and recommend your website, so your business appears when the right people search or ask questions about the products, services or information you offer.
If you had to explain Digital PR to your family in one sentence, what would you say?
Digital PR helps businesses get featured on websites and in online news articles so more people can find and trust them.
What’s one digital trend you think every business should be paying attention to right now?
User experience. Fast, useful, and easy-to-use websites matter more than ever.
What’s a typical day like for you, and what’s never typical about it?
A typical day usually includes analysing data, optimising content, and collaborating with the team, but what’s never typical is the variety. Every client, challenge, and update keeps things interesting at Woya Digital.
If Woya had a team playlist, what song would you add and why?
An all-time favourite, Mamma Mia by ABBA, it’s one of those songs everyone knows and always lifts the mood.