Strong partnerships start with understanding a business, its goals and where credible media coverage can make a meaningful difference. As our Client Partnership Executive, Camiran focuses on Fleet Street News and Digital PR, helping businesses understand how strategic publication can strengthen visibility, authority and trust.

Approachable, commercially minded and naturally people-focused, she brings energy, clarity and a relationship-led approach to every conversation.

What’s one digital marketing trend or tool you’re excited about?

I’m really excited about how AI is transforming Digital PR. It’s making everything from research and media monitoring to content planning much more efficient, but what I love most is that it gives us more time to focus on building genuine relationships and creating stories that people actually want to read. The businesses that learn to combine AI with authentic storytelling are going to have a real advantage.

What do you enjoy most about meeting new businesses and uncovering where Fleet Street News can genuinely make a difference?

I love hearing the story behind every business because no two are ever the same. Whether it’s a startup celebrating its first milestone or an established company looking to grow its reputation, it’s rewarding to uncover opportunities they may not have considered. Knowing we can help them gain credible media coverage that builds trust and supports their growth is what makes every conversation worthwhile.

If you had to explain Digital PR to your family in one sentence, what would you say?

Digital PR is about helping businesses earn trusted media coverage online so more people discover, trust and choose them.

What’s one thing businesses often misunderstand about Digital PR before they start using it?

A lot of businesses think Digital PR is just about getting their name in the news, when it’s actually about building long-term credibility. The right coverage doesn’t just increase visibility, it strengthens trust, improves online authority, supports SEO and helps businesses stand out when customers are deciding who to work with.

What’s one digital trend you think every business should be paying attention to right now?

Businesses should definitely be paying attention to AI search and how people are discovering brands through tools like ChatGPT and Google’s AI Overviews. It’s no longer just about ranking on page one of Google, it’s about making sure your business is being recognised as a trusted source that AI can reference and recommend. Building strong online authority has never been more important.

What’s a typical day like for you, and what’s never typical about it?

Every day starts with connecting with new businesses, learning about their goals and exploring how Fleet Street News can help them grow their online presence. From discovering exciting stories to collaborating with our team, no two conversations are ever the same. Outside of work, I’m a first-time mom who loves the beach, so I really value having a balance between a rewarding career and spending time outdoors with my family. That mix of professional growth and personal time keeps every day fresh and motivating.

If Woya had a team playlist, what song would you add and why?

I’d add “Can’t Hold Us” by Macklemore & Ryan Lewis. It has that “let’s make things happen” feeling, which fits the Woya team perfectly. We’re always pushing forward, celebrating wins and bringing positive energy to everything we do.

Behind every successful client relationship is someone who keeps communication clear, projects organised and momentum moving in the right direction. As our Account Executive, Deen is an important link between our clients and the wider Woya Digital team.

With a calm, approachable manner and a strong eye for detail, Deen helps ensure every project stays focused, collaborative and aligned with what our clients are working towards.

What’s one digital marketing trend or tool you’re excited about?

I am excited about AI and how it is being used to support DM by speeding up research and analysis, giving teams more time to focus on quality and strategy.

What’s the most exciting part of your role at Woya Digital, and why does it get you fired up?

The most exciting part is working closely with clients and internal specialists to turn ideas and strategies into real, measurable results.

If you had to explain SEO to your family in one sentence, what would you say?

SEO is about improving your website and wider online presence so the right people can find, understand and trust your business across search engines and AI platforms.

If you had to explain Digital PR to your family in one sentence, what would you say?

Digital PR is about earning credible coverage and mentions for your business across trusted online publications, helping to build visibility, authority and trust with people, search engines and AI platforms.

What’s one digital trend you think every business should be paying attention to right now?

Search intent – understanding why people are searching and creating content that genuinely answers those needs.

What’s a typical day like for you, and what’s never typical about it?

A typical day involves client communication, aligning with SEO and content teams, and reviewing performance, but every client and challenge is different, so no two days are ever the same.

If Woya had a team playlist, what song would you add and why?

Momentum, focus, and a team that keeps pushing forward. “Don’t Stop Me Now” by Queen feels like the perfect soundtrack.

Our success at Woya Digital comes from the passion and expertise of our brilliant team. This month, we’re featuring Majiedah, our Account Manager, whose energy, strategic thinking and client-focused approach help drive meaningful results across every project. With a talent for understanding businesses on a deeper level and turning goals into clear, actionable plans, Majiedah brings both heart and precision to her work.

What’s one digital marketing trend or tool you’re excited about?

It might be the obvious answer, but I am genuinely excited about the ongoing evolution of AI in digital marketing. It is opening the door to more creative, efficient and strategic SEO and digital marketing approaches than ever before.

What’s the most exciting part of your role at Woya Digital and why does it get you fired up?

The best part of being an account manager is getting to understand a client’s business properly, seeing their vision for the future and becoming part of their journey. I love developing the same passion they have by working closely on their goals.

If you had to explain SEO to your family in one sentence, what would you say?

“Helping businesses get found on Google easily.”

What’s one digital trend you think every business should be paying attention to right now?

Digital PR, without a doubt. It is great for raising brand awareness while also futureproofing for the rise of AI. It really is the way forward.

What’s a typical day like for you and what’s never typical about it?

A typical day begins with checking client communications, catching up on emails, reviewing any overnight updates and making sure everyone has the information they need. After that, the focus shifts to actioning client requests, planning activity, and keeping a close eye on deliverables to ensure everything is progressing as efficiently as possible.

Of course, no day is ever completely predictable. There is always something unexpected, whether it is a sudden change in priorities, a last-minute request, or an issue that needs immediate attention. It keeps the role dynamic and engaging. Every day feels like a blend of structure and surprise, and you finish it knowing you have genuinely helped move a client’s business forward.

If Woya had a team playlist, what song would you add and why?

“We’re All In This Together” from High School Musical. Because honestly, we really are. Every challenge gets tackled as a team.

What is it really like working at Woya Digital?

In one word, rewarding. I have never worked in a more open and welcoming environment. Everyone is ready to take on any challenge, always willing to learn something new and genuinely supportive. It’s a place where you feel part of the team from day one.

Our success at Woya Digital comes from the passion and expertise of our brilliant team. This month, we’re featuring Majiedah, our Account Manager, whose energy, strategic thinking and client-focused approach help drive meaningful results across every project. With a talent for understanding businesses on a deeper level and turning goals into clear, actionable plans, Majiedah brings both heart and precision to her work.

Our success at Woya Digital comes from the talent and passion of our team. This month, we’re featuring Zander, our SEO Manager, whose curiosity for digital innovation and strategic mindset helps drive powerful results for our clients. Always exploring new tools and trends, Zander brings both creativity and precision to every project he takes on.

What’s one digital marketing trend or tool you’re excited about?

Lately, I’ve been really into Dragon Metrics. It’s a great SEO tool that helps me track keyword performance and competitor insights in a really intuitive way. I love how it brings everything together in one place, from rank tracking to on-page analysis, which makes optimising client sites more streamlined and strategic.

I’m also fascinated by how AI-driven optimisation continues to evolve. The way artificial intelligence is shaping everything from content creation to search intent analysis is incredible.

What’s the most exciting part of your role at Woya Digital and why does it get you fired up?

For me, the thrill is in on-page strategy. I love getting hands-on with client websites, refining schemas, improving technical structures, and tweaking those subtle details that make a huge difference in how search engines (and people) interact with a site.

There’s something deeply satisfying about spotting an opportunity, making a change, and watching performance lift as a result. It’s a mix of detective work and creative problem-solving.

If you had to explain SEO to your family in one sentence, what would you say?

I’d tell my family that SEO is basically convincing Google that your website is cooler and more interesting than everyone else’s, without actually bribing it.

What’s one digital trend you think every business should be paying attention to right now?

Definitely hyper-personalisation and predictive experiences. The days of one-size-fits-all marketing are long gone, now it’s all about anticipating what your audience wants before they even ask.

Businesses that can deliver tailored content, recommendations, and user journeys in real time are the ones setting the pace. It’s not just about having data anymore; it’s about using it meaningfully to build human-centred digital experiences.

What’s a typical day like for you and what’s never typical about it?

A typical day starts with audits and planning. I review client performance, create content plans, and map out SEO action steps. I’ll often dive into data, run diagnostics, and collaborate with designers or developers to make sure everything aligns.

But what’s never typical is how dynamic it all is. SEO is constantly shifting. Algorithms update, trends evolve, and every client’s business brings its own challenges. No two days are ever quite the same, and that’s exactly what keeps it exciting.

If Woya had a team playlist, what song would you add and why?

I’d add “A Horse With No Name” by America. apart from the fact that it’s a timeless classic it’s got that chilled, steady rhythm that just keeps you in the zone. It’s the perfect backdrop for deep-focus SEO work. calm enough to think clearly, but with enough energy to keep you moving.

What is it really like working at Woya Digital?

The teamwork at Woya is genuinely one of the best parts of the job. Everyone’s super talented in their own area, but what really makes it great is how open and collaborative the environment is. We’re constantly bouncing ideas around, sharing wins, and helping each other problem-solve.