With so much content online, it has become quite difficult to bring your business and products to the forefront. However, a successful business does not just depend on ‘fresh content’, though that is one of the biggest factors with a pay monthly website, but what often makes a success are the other small elements to bring in the traffic.
One way to give your business that market boost is to hire an designer or digital marketing agency for a pay monthly website service. Services such as these create a modern market presence through fresh website design taking into account your brand, business information and shaping your online presence to a T. Following are our ten essential features that a website must have in order to run a successful business website:
Table of Contents
- 1 1. Personalised About Us Page
- 2 2. Visible Pricing and a way to buy
- 3 3. FAQ page
- 4 4. Contact form
- 5 5. Anti-Spam solution
- 6 6. Linked telephone number
- 7 7. Mobile friendly website
- 8 8. Create hooks to obtain leads
- 9 9. Links to your social media pages
- 10 10. Regular fresh content on your website pushed out to social media via a pay monthly website service
1. Personalised About Us Page
Today, an ‘About Us’ page has evolved into many categories: history, accolades, achievements and a personal short story. The idea behind an About Us page is to give your potential costumers insight into how you came about your business and what challenges you faced. Adding your personal story allows people to connect with you on an intimate level that build’s trust even before they have approached you.
2. Visible Pricing and a way to buy
If you want your business to reach that goal you have planned, then it needs to have a killer e-commerce platform and the best way to interact with your customers . . . a quote form. Today, it is a must that businesses show pricing and if they have a physical store they mirror this online. What’s the reason?
- Great way to advertise your products and services
- It brings in more sales
- Bigger market presence
- More awareness
As for the quote form, this allows you to know about a person and their business before they become your client.
3. FAQ page
Before they ask, you already have the answer, this is the beauty of a well- written FAQ section. Customers appreciate it very much when the answer to their every question is already given and in detail, it shows that you have thought about it. This is the place where you can go crazy and write everything in detail, all the questions you have been asked so far, details on the product and service so that your customer is satisfied and knows you care. Plus you can refer future queries to this page when the question arises, like a answer database.
4. Contact form
The importance for this page cannot be stressed enough! There’s nothing that people hate more than not finding contact information when they want to inquire about a service. Points that must be included are phone numbers and e-mail address (be careful of spam), which people can easily copy. Not having this raises more questions, queries and concerns, quite simply it will probably cost you the sale.
5. Anti-Spam solution
CAPTCHA – Your security partner. All it does is make sure that you are not being scammed by a virus and the person on the other end is a real person. It is easy for a web developer to set up, so insist on this as part of your new pay monthly website.
6. Linked telephone number
Modern websites can easily link telephone numbers, which allow your visitor to call you simply by clicking the link on the telephone number.
Your new pay monthly website should include this feature as standard, not having this makes users switch off and unable to make that snap decision to call!
7. Mobile friendly website
This isn’t even negotiable, if your website is not compatible on a mobile phone, act now! 2017 websites are intelligent enough to know what screen visitors are viewing on and will convert the layout into the right and often very different format to make the content work. This impacts design, so make sure your website has this feature, this is key, as much as 50% of web traffic can be on a mobile in 2017.
8. Create hooks to obtain leads
Lead Magnets are important, period. A real hook would be fantastic content that the visitor wants and would be prepared to provide their email address as a trade. This ‘Download our Super Guide’ or something exciting, new and fresh, make sure that it has ‘fascination bullets’. In modern days a newsletter is not enough and not exactly a lead magnet, it sure does the work in driving in more traffic you need more imagination to appeal to your audience.
Remember the bigger market presence? This includes social media pages such as Facebook, Twitter, Linked-In, etc. This is a great way to engage and present your target audience with information, which they will enjoy reading.
It’s not always about quantity. Post new, ‘quality’ content every week to keep your audience engaged. Use different lead magnets and content types to attract their attention.
These ten features are just the basics that can take your business to the top. Woya is a social media marketing agency offering pay monthly website that offer a business rapid solutions. To know more about their services, call 01243 859 838.