Successful On-Page SEO: Top 10 Elements

23, Mar 2021 | SEO, Top tips

SEO services or search engine optimisation is more complex than ever before, especially on-page SEO. It is no longer a simple process of marking various things off of a pre-determined SEO services checklist.

Woya Digital’s successful search marketing for our pay monthly SEO services involves the use of 10 important on-page SEO elements that are extensively understood and properly implemented.

What is SEO?

SEO is an abbreviation that in full means ‘Search Engine Optimisation’. Optimising web content for search engines is a marketing discipline within itself (cunningly enough known as search engine marketing). The practice of SEO refers to the optimisation of content on a website so that it can be easily judged on its relevant, appropriateness and importance by search engine programs – meaning that it is ranked high in the SERPs (Search Engine Results Page) when a user searches for a relevant word, term or phrase.

Search engine marketing and SEO practices are often just focused on Google, as it’s by far the world’s largest and most used search engine, but in broad terms, optimised content prioritises websites across all search engines.

What are The Benefits of SEO?

Searching for something online when they need more information is second nature to a huge chunk of the world’s population.

Google alone processes some 3.5 billion searches every day, and with mobile devices and apps at the fingertips of an increasing number of people, the world wide web is more accessible than ever. In order to cut through the ‘noise’ on search engines, businesses must differentiate themselves from their competitors and other, similar, companies – and good SEO can allow them to appear in search results above others; making them considerably more likely to receive traffic and convert that traffic into their desired action (an online purchase, filling out a contact form, etc).

What’s the Difference between On-Page SEO and Off-Site SEO?

SEO comes in two forms: on-page SEO and off site SEO. To some extent, those working in search engine marketing have power over both, but the latter is maintained through indirect control.

On page SEO is everything that can be controlled within a business’ website or web page to influence its search engine relevance – such as keywords, tags, page load times and core web vitals. Off site SEO refers to other websites reinforcing a page’s relevance – through backlinks and mentions.

Top 10 Factors of On-Page SEO

There is lots that can be easily tweaked and changed in order to better optimise your content. These ten areas are easily influenced and quickly improved.

1. Title Tag

The title tag, which is basically a short description of 60 characters, is used by the website visitors and search engines as the identifier.

The title tag itself, placed between <HEAD> and </HEAD> tags near the very top of the HTML code for a particular page informs the search engines what the page is about. Together with the Meta description, the title tag is the representation of your business in Google and search engines.

2. Heading Tag and Keywords

Heading tags are simply the headers that are used on a website post to divide it into different sections. The Heading tag is the main heading that comes after the title on any given webpage. The use of the main keywords that help define a target in the Heading tag is one of the most popular on-page SEO services and techniques because it helps to improve the visibility of your website in a search engine.

3. Subheadings and Keywords

Headers are not limited to just the main or focus heading. There are up to 6 different header tags that can be used in any given website. Each specify and outline a different aspect of a post.

The heading tags from number 2 and onwards are all known as subheadings. It is encouraged that each subheading, especially the first three includes the main keyword for for increased SEO ranking. Using subheadings to break up long passages of text gives an extra opportunity to demonstrate the topic the copy is about and to increase its readability by making it easier to consume in short, sharp chunks. Formatting copy this way encourages the reader to continue reading and to stay on the page for longer.

4. ALT Image Tags

An ALT IMG Tag is the abbreviation to the ALT attribute to an IMG tag. The ALT tags are the alternatives to the text that are added to images in case the browser is unable to properly render them. It is a way for SEO services marketers to ensure that the search engine associates a websites main keywords with related images to strength their search rankings.

The use of ALT tags on images is one of the most successful on-page SEO strategies. Especially for web-stores selling their products online. This practice ensures that the products show up on the Google image search as soon as the keywords are entered in the search bar.

5. Keywording the first 100 Words

Most websites include a long and detailed introduction at the beginning of their posts, only choosing to mention their focus keywords much later and further down, and then they complain that their SEO services and SEO rankings are not working.

That is because the later a keyword is introduced in a post, the longer it takes for Google to recognise and understand what information is being presented on your website. As such, for optimal search engine optimisation it is essential that the main keywords be introduced within the first one hundred words.

6. Website and Server Speed

According to Google, the server speed, website and page speed are taken into account by the ranking algorithm. A slower page means high rate of abandonment, loss of links, and decreased visitor engagement, making it a critically important factor to take into consideration when marking an on-page SEO strategy.

The most recent updates to the Google algorithm include a focus on the time it takes to load pages on a website; across desktop PCs, laptops and on mobile devices. This will prioritise those sites that load quickly over those that don’t, in order to keep quality web content as accessible as possible. To ensure the pages on a site load fast, image resolutions and sizes should be reduced and any excess content and coding removed.

7. Mobile Friendliness

It’s estimated that around 60% of Google searches are carried out on mobile devices, so it’s critical for businesses that their websites work on differing devices. Such compatibility across devices is known as ‘mobile responsiveness’ and allows a site to load optimised to the device it’s being loaded on; in different sizes, formatting and layouts. As a result, Google (and other search engines) prioritise search results for websites that display well across differing mobile devices – after all, if users don’t find a site they can navigate well on their mobile through Google, they’re unlikely to use it to make the same or a similar search again.

8. User Experience (UX)

When a user visits a website, they need to be able to quickly and accurately find what they’re looking for and navigate the site easily. This is known as User Experience, and commonly abbreviated down to the letters UX.

User Experience Optimisation is a practice in itself, and one that’s ever-evolving as technology develops. However, there are some quick and easy steps that can be taken by businesses in order to improve their UX standards and in turn, their SEO.

If a business’ desired call to action is for a customer to make contact, they can display contact details on every page of their site in a prominent position in order for them to be easily spotted. Similarly, small contact us forms can be added for easy form-filling. Menus and headings should be easily named and categorised so that they’re as simple to navigate as possible. Simplify fonts to make them as uncomplicated as possible and ensure text is well formatted, short, snappy and of an appropriate tone to the audience.

9. E-A-T

E-A-T is an abbreviation that stands for Expertise, Authoritativeness and Trustworthiness. Although not a direct ranking factor, if businesses intend to take on the position of an industry expert or thought leader in a certain sector or topic, E-A-T is something that needs to be considered through all content creation. In order to demonstrate all three, the content on a website should be able to demonstrate to search engine programs that it is:

Well informed and explained in relevant language
As correct and accurate as possible
Written by or supplied by a qualified person
An independent source of information
Trusted by others as a source of information
Citing other trusted sources of information.

This can be tricky to navigate but if the focus is on producing good quality copy and content, then it should come as a by-product of that already being produced on the site.

10. Website Security (HTTPS)

As part of its commitment to user safety, Google includes website security as a ‘ranking factor’ when it comes to deciding how to present search engine results. This means that websites with good security protocols will be ranked higher than those without.

HTTPS is a secure connection – encrypting the connection between user and website so that no one is able to intercept and acquire any of the data shared between the two. HTTPS (rather than just HTTP, as typed in a web browser) demonstrates that the website being visited has an SSL Certificate (Secure Sockets Level Certificate). This isn’t actually a certificate at all, but rather a small piece of code that encrypts data privacy.

HTTPS is now the default security level for new websites being set up, but older sites may not have yet switched across. Most web hosting facilities offer SSL Certificate implementation for just a nominal fee. Moving from HTTP to HTTPS will have an immediate impact on both search engine ranking and consumer trust, as it illustrates a commitment to data and user privacy.

On-Page SEO Support

Woya Digital is a social media marketing agency offering SEO and Local SEO solutions that are aimed at getting you to page 1 of Google. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results!

Content Creation Tips for Every Step of Your Funnel

18, Dec 2020 | Digital Marketing, Content Marketing, Social media, Top tips

When it comes to the art of digital marketing, we often work clients who haven’t heard of the terms we use and don’t necessarily know how to leverage each step of the customer experience to drive sales.

We have created this article not only to explain why every step of your “funnel” needs to pack a content punch, but what it all means – and why it’s enormously valuable for you to understand as a business owner.

You hear a lot about content creation, particularly in this visually focused age where innovative graphics are the norm, however content isn’t just for marketing and sales. It’s also about building relationships and trust with your customers, establishing yourself as an expert in your field, as well as encouraging engagement and growing brand advocates.

Why a Content Strategy is a Secret Business Weapon

To kick things off, we’d like to introduce the concept of a content strategy. It sounds pretty serious, but doesn’t have to be mind-blowingly complicated, and you can start with a short-term calendar of content and build on it as you go – or dive right in with a strategy that covers the next 12 months!

Strategising is the key to all great marketing.

Think about:

What do you want customers to think of when they think of you?
What values does your brand stand for?
Who is your key customer, and what sort of content resonates with them?
Where do they look for information? What mediums will help you meet your customer on his or her own terms?

In essence, a content strategy means that you have worked out your key business priorities, and put energy into fleshing out those objectives to identify how you’re going to go about content creation that will help you reach your audience, step-by-step. But, circling back, you can’t create a content strategy until you have established your funnel!

The word “sales funnel” always sound a little cold. Still, the reality is that every brand, every business, every company that engages in any sales and marketing does have a funnel; even if they don’t realise it!

The funnel is the journey your customer goes through, from first hearing your name, to becoming a loyal follower. This theoretical funnel is made up of specific steps that your customer will move through, but the key is to focus on each step individually and for the purpose of content creation, create content to nurture and move your customer on to the next step in the process.

How are Funnels Essential to Driving Business Growth?

As an example, we’re going to work through a sales funnel, to illustrate what that customer experience might look like.

To start with, we’re not going to try and force a customer into buying a product (nor would that work!). Instead, we’re going to introduce ourselves, establish a presence, and get our name out there to build awareness.

Next up, we want that customer to consider us as their next port of call when they need something. Alternatively, we tell them what problems we solve, and establish ourselves as the experts who can help.

Yep, that’s right; all businesses are real people, with real personalities, and real thoughts. Engagement isn’t just telling people who you are, but listening to them! Ask your audience what they like, what they don’t, what they think, how they feel – get a conversation started that values any contribution they would like to make.

So, you’ve connected with a customer, and they’ve bought a product. Great news! The next step is just as important as everything that’s come before – retention. You don’t work this hard to sell one product, or one service, to one person. You want them to rely on you to deliver the good stuff and keep coming back for more.

Once you’ve reached this stage, it’s essential to retain that customer and to connect with them at the right level to cement your relationship. This stage is about your customer becoming your advocate, and being happy to share their positive experiences with other potential new customers; who start right at the beginning of your funnel.

So, this is a very brief rundown of the critical steps in the funnel, and why you need to build up through the stages to secure sales.

Why Skipping Content Creation at any Funnel Stage is Disastrous

You probably see where we’re going here; EVERY step of the funnel is fundamental.

Content creation doesn’t solely mean videos, website content, newsletters, follow-ups, messages, social media images, blogs, emails, marketing ads. It is all of these things, working cohesively to engage with your ideal customer base, and showcase what you have to offer.

Once you have established your funnel, what you’re doing is breaking down the steps that every customer will take before they decide to spend their hard-earned cash with your business, and then afterwards too. Your content creation strategy should be built around your funnel, and the funnel provides you with a good framework from which to work and help you to make sure that you deliver valuable, interesting, engaging content at every touchpoint.

How to Create Great Content at Every Stage of Your Funnel

It’s easy to use phrases like ‘content strategy’ and ‘sales funnel’ – but for a lot of businesses, particularly SMEs who perhaps don’t have a marketing guru on their team, it’s not always quite so obvious or straightforward.

This information is to help you create a standout content strategy and guide you in your content creation, so let’s work through each step of the funnel, and think about what content we might create that would help us work towards those overarching objectives.

The top of the funnel – ATTRACT – Build Awareness

Building awareness means you want to increase the visibility of your brand. This is not a step for pushing sales, but rather for introducing your business, sharing advice or solutions, and generating leads.

Publish blogs to educate, guide and provide solutions to problems
Share social media posts with tips or info
Share ‘how to’ videos
Share checklists
Create downloadable guides with lead generation forms
Share a signup for your newsletter with lead generation forms

Step Two – CONVERT

In this step you want your customer to consider using your brand. It establishes you as the business that can solve a problem (even if it’s a problem they didn’t realise existed!).

Make good use of CTAs (Calls to Action) – make it easy for your customer to ask you a question, learn more, download a guide, and send you a message. One-click is ideal!
Focus on your website, populating it with relevant, informative content.
Think about SEO, and optimise every element of your digital presence to make it easier to find, and higher ranked
Invite customers in the door to get to know you, with blog posts that explain what you can offer
Keep creating engaging social media posts

Step Three – ENGAGE

Now we’re in the conversion stage of the funnel – you’ve worked consistently to reach this point, so let’s keep going!

Here we need to solidify everything your customer knows about you, and leave no doubt that you’re the business they need.

Concentrate on your website UX (user experience) – how many buttons do they need to press to add something to their cart?
How quickly can they find the information they need?
Do you have a published FAQs page with all the critical answers about delivery lead times, packaging, payment terms and anything else relevant to your business?
Do you make it easy for a customer to sign up, register, or buy? Use CTA buttons, instant links, and make sure the content and pop-ups at every stage of that process are perfectly aligned with the brand image you have created.
Do you have a mobile optimised version of your website? Can customers buy something from you with one-click through social media?
Can customers purchase directly through social media – are you set up for social commerce?

Step Four – SELL

Here we’re building on that established relationship and creating brand loyalty

Make sure your customer is happy with their purchase. Send an email, pop them a message, or give them a call (depending on your business and what makes sense!).
Request feedback or a review – everyone likes to be asked for an opinion!
Use email marketing to stay in touch, and allow your customer to connect with you again.
Keep on delivering useful content; think about blog posts, new product or service launches, sharing interesting social media content, and keeping that interest alive.
Always pay attention to reviews and feedback you receive. Be honest, keep it public, and never be tempted to brush off a bad review because how you react will define whether you reach the next stage of the funnel.

Step Five – CONNECT – Customers That Advocate for You

Once you’ve turned a potential lead into a customer, you then want them to become an advocate, and cement their brand loyalty.

You want your customers to love what you do, and to be proud to buy from your business. Delighting customers is an excellent way to expand your reach and connect with more like-minded people.

Think about customer loyalty; do you add value to their experience, by sharing content, links or opportunities that you think they’ll be interested in?
Can you build a community that will make this customer feel that they’re a valued part of something?
Use emails and social media to keep them informed, continue to engage, and perhaps create special offers or exclusive services that only your established loyal customers receive.
Reward customers who share your products by using giveaways or competitions, ask them to share their experiences and be sure to give them something back in return.

What’s interesting is that, at every step of the funnel, the goal isn’t brand marketing. It isn’t pushing products, selling at knockdown prices, or piling a budget into digital ads (although all of these things have their place on the broader marketing framework!) This is about content creation and engagement that sings for your brand, makes customers want to buy from you, and establishes your position in the market as a reliable, personable, expert brand.

The Benefits of Business Blogs and Blogging

31, Jul 2017 | Top tips, Social media

When blogs first arrived, the primary concept was merely to produce an online journal. Nobody considered it a source of generating online traffic, raising awareness, meeting business goals. Or even the importance of business blogs. However, blogging has gained significant momentum over the past decade. People now use it for a variety of different purposes.

What are Business Blogs and How Can It Benefit Business?

Business blogs are opinion, thought and articles, usually on your website and promoted on social media platforms. The blog resembles an online diary or journal that is maintained by the business owner, manager, blogger or team of bloggers. In business, blogging is a marketing technique that is used to bolster the online visibility of a business.

For business blogs, the blogger creates informative or interesting short-form content of around 300-500 words. This content is then posted on the website’s ‘Blog’ section, which are listed in date order. Simply, business blogs are a collection of articles written by the company to be read by an audience they are looking to attract.

The companies that consider business blogging to be an awesome marketing tool, generally discuss the subject matter that is relevant to their products, services or areas of interest. Something that would attract or interest their customers.

Importance of the Content Structure in Business Blogs

The structure of individual blogs is increasingly important for a website’s SEO. If you intend to improve the traffic on your blog, you should focus on structuring the content so that it makes sense to Google and is easy for readers to navigate.

If your blog is structured strategically, the content will have the best links. By generating links, you are informing Google about the importance of the content. You also indicate that you expect Google to index the content. If you follow a smart internal linking methodology, there is a high probability that your content will rank better on search engines, which is a major goal for all.

Blog Timings – How Often?

Blogging is a commitment that requires effort and perseverance. The regularity of blogs is increasingly important to attract readers and encourage them to come back to your blog regularly. If a reader anticipates your blog posts and you fail to deliver on timely intervals, they are likely to lose interest. This is damaging to your overall credibility and marketing strategy.

While posting regularly is a smart choice, many businesses resort to weekly submissions, considering the amount of time and energy required.

The Benefits of Business Blogs

Many successful companies value the importance and benefits of blogging. Many marketers have observed a substantial increase in their online visibility and conversions after maintaining a blog. The real benefits of blogs include:

Boost Business Visibility

A regularly updated and tactfully curated blog aids in bolstering the business visibility. It is an innovative marketing strategy that helps in generating awareness and drives traffic to your website. A blog provides information and knowledge to the readers and subliminally endorses your product and services to them. This helps in building your reputation as a trusted and knowledgeable supplier. A well maintained blog nurtures conversions and boosts the visibility of your company in the digital space.

Drive Web Traffic

Blogging is not only used to generate awareness, but will also drive increased traffic to your website. Marketers make use of guest blogging tactics to encourage new readers to their site. A well maintained blog will also motivate your intended audience to access your site time and again. It is estimated that a company that blogs gets almost 55% more visitors on their website.

Increase SEO

Blogs are the building blocks of your SEO strategy. A search engine optimised blog can help in improving your search ranking substantially. Blogs can be used for guest blogging, back-linking, keyword indexing and building your credibility online. All this affects your SEO positively, ensuring improved search rankings.

Boost Brand Performance

With cut-throat competition in the digital fraternity, a blog with fresh content, insights and knowledge can give you a significant edge over your competitors. It improves your brand recognition and reputation, facilitating your overall business growth.

Build Customer Relationships

Your blog becomes your primary mode of communication with your client. A recurring visitor indicates that your blog is being appreciated and your brand recognition is increasing. Your blog can become a great way to build suitable and long-term relationships with customers.

The benefits of blogging are extensive. Marketers that make use of blogs get 67% more leads than those that don’t. Businesses who give priority to blogging are 13 times more likely to get positive ROI, highlighting its increasing significance.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

The 3 Step Guide to 100 Facebook Page Likes

3, May 2017 | Social media, Top tips

Do you want to promote your latest business venture and need Facebook Page Likes?

Perhaps you’ve been doing stand-up for a while and want greater visibility. Whatever the reason, you’ve decided it’s time to set up a Facebook page and leverage your social standing through Facebook Page Likes.

However, it isn’t always as simple as it looks. Of course, a popular actor only has to tweet out her page and instantly gain a few hundred thousand likes. It probably won’t be that easy for you. In fact, even the initial hundred likes can be a difficult to attain milestone. But don’t fret. This article is going to take you through the basic steps to your first century.

1. Set Up the Page

Before you click on that “Create Page” link, stop and think for a while. Take some time to determine what you want your page to convey to the audience. It’s important to fully understand the essence of your venture first. Say that you’re a stand-up comic. What then is the purpose of your page? Make a list of the goals you want the page to achieve. You may want to reach a wider audience, and to promote events you’re participating in. You may also want to sell merchandise such as T-shirts and mugs. Plan out your page before you actually create it. It is also a good idea to create a stylised logo or customised cover page beforehand. After all, the page is part of your brand, and you want your brand properly represented.

Once you know the scope of the page, create it. Select the type of page you want to create from the list of options, and then give your page a catchy name. Fill out the page in detail – add a picture and cover image, and use the ‘add a button’ widget to allow visitors to easily take actions like making purchases. And don’t make the mistake of leaving the ‘About’ section bland. Make sure it’s as unique and memorable as anything you intend to post if you want genuine Facebook Page Likes.

2. Share it with Your Friends

Most people have sizeable friend lists. Yours probably has at least around 200 people. This is your starting base. Send invites to everyone on your list. Then follow up with close friends, and people who would find your page especially relevant. Send them messages through Facebook Inbox to both Facebook Page Like and Share the page. Do take care to ask them to like the page itself, and not some random post that you have put up. This should net you around 30 to 40 likes at the very least. It’s important, at this and every stage, to regularly update your page with relevant content that will keep viewers interested. The quality of your content is paramount to the success of your page.

3. Use Paid Campaigns

You can get only so far with organic shares. At some point, you will have to invest in a paid campaign in order to increase your reach. Start with £50 to boost a well-liked post to a specific target of customers. Through pay monthly marketing services, you should be able to reach a much larger segment of people who would be interested in your page. We have an article about online advertising on Facebook here.

Need Some Help?

The team at Woya Digital is a social media marketing agency in Chichester, here to help. We offer pay monthly social media solutions that are fully managed and personalised for your success. We can assist companies of all sizes, anywhere, promote themselves through the internet.

Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Why Your Mobile Website Needs to be Mobile Friendly

28, Apr 2017 | Pay Monthly Websites, Top tips, Webdesign

Gone are the days where all web traffic was received as a result of a user browsing on a desktop computer. Today, mobile devices (excluding tablets) are responsible for over 58% of all internet traffic, according to Statista. It’s now very much the norm for web users to access online content on their smartphone, and for many, they don’t need a bigger device for their needs.

However, we’ve all had the experience of accessing a website from a mobile or smaller device and finding that it isn’t mobile friendly, so doesn’t display or load properly. It’s frustrating, and in most cases, a user will just exit the site and find an alternative site to meet their needs.

This is why being mobile friendly is critical to a business’ success – because if it’s not managed properly, 58% of the audience online will head off to their competitors.

Traffic Levels from Mobile Devices

There are more than 5 billion internet users around the world, which equates to over 63% of the entire global population. Of this, some 4.7 billion (59% of the population) are social media users.

The fast adoption of mobile devices and smartphones globally has transformed the public’s internet browsing habits. Traffic from mobile devices (excluding tablets) has accounted for 50% of overall traffic since 2017 but has surpassed that figure consistently since 2020 – and looks set only to rise further.

Google and Ipsos found in a 2019 survey that 50% of smartphone users admitted they were more likely to use a company or brand’s mobile friendly website to shop from than an app, because they felt downloading one was an additional step they didn’t need or want to take. That said, web traffic can come direct or through an app – depending on what’s suited best to the business. According to Top Design Firms, 32% of small businesses already have a brand-specific mobile app developed and 42% plan to build one in the future.

The evidence is clear: businesses need to at least have a mobile responsive website in order to create a fantastic UX and encourage conversions.

Mobile Responsiveness

A website built with mobile friendly design will detect the device data of a user when they visit and present a format that fits the screen size, loads correctly and has the relevant security protocol in place. You’ll likely have seen a mobile friendly website in action – noticing that the photos and content are formatted in a more streamline manner when you visit the site on a mobile device compared to on a laptop or desktop PC.

When websites were first being created as a digital marketing tool, they were all built with a set screen width; to cater for visits from a desktop computer. However, now, there are generally four screen sizes focused on with mobile friendly design: desktop monitors (as before, although sometimes bigger), smaller desktop monitors (ie. laptop screens), tablets (ie. iPads) and mobile phones (ie. iPhones).

Most recent responsive design practices allow for almost all of the page elements to be flexible – so they shift to fit but also so that unnecessary images or elements are hidden. Overall, this provides a better UX (User Experience) and allows for the optimisation of conversions or other call to actions on-site from users.

Behind-the-scenes on the site, the same HTML code is sent to all devices and then additional CSS code alters the page rendering to fit the device from which its being visited.

SEO Impact of Mobile Responsiveness

When businesses think of SEO, there tends to be a natural focus on keyword usage; and while this is an important part of digital marketing, it is no longer the ‘be all and end all’. Instead, Google’s most recent algorithm updates have drawn away focus from curated content creation and instead focus on UX (User Experience). This means that factors in a website’s usability are now key to its organic search ranking.

Google’s algorithm automatically detects the HTML with interchangeable CSS code that indicates mobile responsiveness and favours such websites in its SEO rankings. Having a mobile friendly website can also help Google crawl your site quicker, as a user agent only needs to crawl it once rather than several times to retrieve all different versions of the content.

This allows for enhanced crawling efficiency to allow for faster and more regular fresh indexing. Several on-page factors linked to mobile responsiveness also contribute toward a website’s SEO; including loading time and site security certificates.

It is now near impossible to reach a high-ranking position on Google without having a mobile responsive website and so it’s imperative that businesses invest in a thorough all-round SEO strategy in order to cover off all bases to give the highest possible chance of ranking on page one.

Where there are two websites with similar content in the same niche, Google will always rank one that is mobile friendly and loads quickly above one that does not.

How To Make A Start On Mobile Responsive Web Design

A common pitfall that businesses fall into is buying a web design package that’s one-size-fits-all and doesn’t necessarily work to the organisation’s idiosyncrasies. It is critical that businesses select web design that works best for them and their audience, in order to best present the content and layout that’s most likely to encourage conversion.

Woya Digital includes mobile friendly and bespoke creative design as standard, alongside speedy hosting for the quickest possible loading times. We understand the need to be up, running and optimised fast, so our expert team can turn around an initial design for you in just a few days. Get in touch to talk through our options and make your brand stand out online!

Top 10 Features That Make a Successful Pay Monthly Website

14, Apr 2017 | Pay Monthly Websites, Top tips

With so much content online, it has become quite difficult to bring your business and products to the forefront. However, a successful business does not just depend on ‘fresh content’, though that is one of the biggest factors with a pay monthly website, but what often makes a success are the other small elements to bring in the traffic.

One way to give your business that market boost is to hire an designer or digital marketing agency for a pay monthly website service. Services such as these create a modern market presence through fresh website design taking into account your brand, business information and shaping your online presence to a T. Following are our ten essential features that a website must have in order to run a successful business website:

1. Personalised About Us Page

Today, an ‘About Us’ page has evolved into many categories: history, accolades, achievements and a personal short story. The idea behind an About Us page is to give your potential costumers insight into how you came about your business and what challenges you faced. Adding your personal story allows people to connect with you on an intimate level that build’s trust even before they have approached you.

2. Visible Pricing and a way to buy

If you want your business to reach that goal you have planned, then it needs to have a killer e-commerce platform and the best way to interact with your customers . . . a quote form. Today, it is a must that businesses show pricing and if they have a physical store they mirror this online. What’s the reason?

Great way to advertise your products and services
It brings in more sales
Bigger market presence
More awareness

As for the quote form, this allows you to know about a person and their business before they become your client.

3. FAQ page

Before they ask, you already have the answer, this is the beauty of a well- written FAQ section. Customers appreciate it very much when the answer to their every question is already given and in detail, it shows that you have thought about it. This is the place where you can go crazy and write everything in detail, all the questions you have been asked so far, details on the product and service so that your customer is satisfied and knows you care. Plus you can refer future queries to this page when the question arises, like a answer database.

4. Contact form

The importance for this page cannot be stressed enough! There’s nothing that people hate more than not finding contact information when they want to inquire about a service. Points that must be included are phone numbers and e-mail address (be careful of spam), which people can easily copy. Not having this raises more questions, queries and concerns, quite simply it will probably cost you the sale.

5. Anti-Spam solution

CAPTCHA – Your security partner. All it does is make sure that you are not being scammed by a virus and the person on the other end is a real person. It is easy for a web developer to set up, so insist on this as part of your new pay monthly website.

6. Linked telephone number

Modern websites can easily link telephone numbers, which allow your visitor to call you simply by clicking the link on the telephone number.

Your new pay monthly website should include this feature as standard, not having this makes users switch off and unable to make that snap decision to call!

7. Mobile friendly website

This isn’t even negotiable, if your website is not compatible on a mobile phone, act now! 2017 websites are intelligent enough to know what screen visitors are viewing on and will convert the layout into the right and often very different format to make the content work. This impacts design, so make sure your website has this feature, this is key, as much as 50% of web traffic can be on a mobile in 2017.

8. Create hooks to obtain leads

Lead Magnets are important, period. A real hook would be fantastic content that the visitor wants and would be prepared to provide their email address as a trade. This ‘Download our Super Guide’ or something exciting, new and fresh, make sure that it has ‘fascination bullets’. In modern days a newsletter is not enough and not exactly a lead magnet, it sure does the work in driving in more traffic you need more imagination to appeal to your audience.

9. Links to your social media pages

Remember the bigger market presence? This includes social media pages such as Facebook, Twitter, Linked-In, etc. This is a great way to engage and present your target audience with information, which they will enjoy reading.

10. Regular fresh content on your website pushed out to social media via a pay monthly website service

It’s not always about quantity. Post new, ‘quality’ content every week to keep your audience engaged. Use different lead magnets and content types to attract their attention.

These ten features are just the basics that can take your business to the top. Woya is a social media marketing agency offering pay monthly website that offer a business rapid solutions. To know more about their services, call 01243 859 838.