Our success at Woya Digital comes from the talent and passion of our team. This month, we’re featuring Zander, our SEO Manager, whose curiosity for digital innovation and strategic mindset helps drive powerful results for our clients. Always exploring new tools and trends, Zander brings both creativity and precision to every project he takes on.
1. What’s one digital marketing trend or tool you’re excited about?
Lately, I’ve been really into Dragon Metrics. It’s a great SEO tool that helps me track keyword performance and competitor insights in a really intuitive way. I love how it brings everything together in one place, from rank tracking to on-page analysis, which makes optimising client sites more streamlined and strategic.
I’m also fascinated by how AI-driven optimisation continues to evolve. The way artificial intelligence is shaping everything from content creation to search intent analysis is incredible.
2. What’s the most exciting part of your role at Woya Digital and why does it get you fired up?
For me, the thrill is in on-page strategy. I love getting hands-on with client websites, refining schemas, improving technical structures, and tweaking those subtle details that make a huge difference in how search engines (and people) interact with a site.
There’s something deeply satisfying about spotting an opportunity, making a change, and watching performance lift as a result. It’s a mix of detective work and creative problem-solving.
3. If you had to explain SEO to your family in one sentence, what would you say?
I’d tell my family that SEO is basically convincing Google that your website is cooler and more interesting than everyone else’s, without actually bribing it.
4. What’s one digital trend you think every business should be paying attention to right now?
Definitely hyper-personalisation and predictive experiences. The days of one-size-fits-all marketing are long gone, now it’s all about anticipating what your audience wants before they even ask.
Businesses that can deliver tailored content, recommendations, and user journeys in real time are the ones setting the pace. It’s not just about having data anymore; it’s about using it meaningfully to build human-centred digital experiences.
5. What’s a typical day like for you and what’s never typical about it?
A typical day starts with audits and planning. I review client performance, create content plans, and map out SEO action steps. I’ll often dive into data, run diagnostics, and collaborate with designers or developers to make sure everything aligns.
But what’s never typical is how dynamic it all is. SEO is constantly shifting. Algorithms update, trends evolve, and every client’s business brings its own challenges. No two days are ever quite the same, and that’s exactly what keeps it exciting.
6. If Woya had a team playlist, what song would you add and why?
I’d add “A Horse With No Name” by America. apart from the fact that it’s a timeless classic it’s got that chilled, steady rhythm that just keeps you in the zone. It’s the perfect backdrop for deep-focus SEO work. calm enough to think clearly, but with enough energy to keep you moving.
7. What is it really like working at Woya Digital?
The teamwork at Woya is genuinely one of the best parts of the job. Everyone’s super talented in their own area, but what really makes it great is how open and collaborative the environment is. We’re constantly bouncing ideas around, sharing wins, and helping each other problem-solve.