At Woya Digital, we’re proud to have an incredible team, and today, we’re spotlighting Farah Dietrich, our talented Social Media Account Manager. With an Honours degree in Mass Communications and Media and background as Head of Marketing for a social media SAAS agency, Farah brings her expertise in strategy, content and paid advertising to Woya.
1. Can you share a little about your role and what you do on a daily basis?
As a Social Media Account Manager at Woya, I work closely with clients to create and execute strategies that reflect their unique goals, voice, and values. My role involves planning and managing content, running paid advertising campaigns on Meta, and ensuring every effort is aligned with the client’s vision.
I maintain regular communication with clients to understand their needs, provide updates, and ensure their expectations are met. On a daily basis, I oversee content creation, schedule posts, monitor engagement, and analyse performance data to refine strategies and improve outcomes. My focus is on delivering thoughtful, results-driven social media management that helps clients build their presence and achieve their objectives.
2. What do you enjoy most about working at Woya, and what keeps you motivated?
I’m learning every day and that’s what I enjoy the most. Additionally I truly appreciate being part of such a talented, hardworking and driven team, where we all share a common goal of delivering holistic and sustainable digital growth for our clients. The commitment to quality and excellence here is something I deeply value, and I’m proud to contribute to a company that consistently achieves outstanding results.
What motivates me most is seeing Woya Digital grow and succeed. I’m deeply invested in its ongoing development and take pride in playing a role in that progress. Equally fulfilling is the opportunity to work alongside our clients, whose businesses create meaningful, positive impacts in their communities. It’s inspiring to be part of their journeys and to help them achieve their goals.
3. Is there a particular project or accomplishment you’re especially proud of?
One accomplishment I’m particularly proud of is providing consistent, high-quality content for a client who previously had little to no social media presence. Through a structured content plan and a more strategic approach to messaging, I helped improve their impressions and organic reach. Seeing their social media go from inactive to a well-maintained, engaging presence has been incredibly rewarding.
I also take pride in delivering quality content across multiple client accounts while balancing strategy, execution, and client collaboration.
4. What’s something clients might not know about your job or the team?
One thing clients may not realise is how personally invested we are in helping them achieve their marketing goals. We take great pride in delivering the best possible service, not just because it’s our job, but because we genuinely want to see them succeed.
Our team is incredibly hardworking, and each of us brings unique expertise and insights that contribute to Woya’s success. We collaborate, strategise, and refine our approaches to ensure that every client receives tailored solutions that align with their vision. At the end of the day, their success is our success, and we are always willing to go the extra mile to make it happen.
5. Outside of work, what are some hobbies or interests that inspire you?
Outside of work, I stay active by playing Touch Rugby, practising Jiu-Jitsu, and surfing whenever I can. I’m also a dedicated plant mum—my clients already know this!
I get a lot of inspiration from staying active and being outdoors, whether I’m on a trail run or in the ocean. I also enjoy learning new things and challenging myself, whether it’s through reading, design, or picking up new skills. I love spending time with my family and friends who inspire me on a daily basis too!