Never compromise with business visibility, especially online for your website. It is the cornerstone of professionalism, providing a first impression and encouraging people to do business with you (or not?). Looking at your current website, ask the question, should you invest in a new website?
Here are a few points to consider when deciding whether you should invest in a new website:
First Impressions Matter
We live in an increasingly tech savvy world (my seven year old ‘Googles’). Customers explore their options by reaching out and searching online for products and services, plus social media platforms for reviews. This makes it integral for any business to have a fantastic website. A branded business website will reflect your company values, professionalism and attitude. What does your website say to potential clients in the first 10 seconds? Try it!
Old Websites Lose Business
A old and poor website will most likely mean that you are losing potential new business. While not having a website at all is a major business failing, having an old or poorly designed website can be more damaging. For a professional business a website is integral for success and improving online visibility will have amazing results.
So What Makes Websites Old Fashioned?
Most of us have encountered websites that look old and tired. It doesn’t take long for technology to become out of date in this fast paced world. For a progressive business, having an awesome website is simply essential, for visibility, increased traffic and ultimately profitability.
Here are a few indicators of an outdated website:
Cluttered Webpages
Initially websites were filled with content affecting the navigation. Businesses are now encouraged in the direction of a simple responsive design that engages the visitor.
Non-Responsive Mobile Layout
This is essential as 60% of Google searches are now on a mobile! How does your website perform on a mobile phone, have you checked? Many businesses don’t focus on a responsive mobile website. While your website may be great on desktop, it is even more important that your site perform well and is easy to navigate or make sales on mobiles.
Share of online searches initiated on a mobile device, by industry – Source Hitwise
Poor Interface
The interface of a modern website should not feature outdated effects and design. Modern typography, visually pleasing layout and easy to understand text and navigation make up the essence of a modern website.
Why You Should Invest in a New Website?
Here are just a few reasons why a new website would benefit your business:
Improved Conversion
A modern website a lower bounce rate and a better conversion rate. If a website is impressive to a potential customer, there is an increased chance of converting them into a customer. By investing in a new website with the right marketing partner, companies actually contribute to their improved conversion rate. (Remember this doesn’t cost the earth with a #paymonthlywebsite solution from Woya Digital.
Customer Satisfaction
Customers are the backbone of any business. With cut-throat competition, you want to offer your customers the best services and retain them as customers. An effective website is a channel for effective and ongoing communication through regular updates and blogs.
Competitive Edge
A new business website will give you an edge over your competitors. When a customer is contemplating the market choice, an impressive and effective website can be the deciding factor.
Search Engine Optimisation
A poorly optimised site can translate into loss of potential business. A new search engine optimised website will improve your ranking on Google. Enabling you to direct more traffic to your site. This is critical to being found online.
Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO. All paid monthly, with no upfront investment.