- Financial Services SEO in the UK operates within a highly regulated environment.
- Compliance with the Financial Conduct Authority (FCA) guidelines on financial promotions is paramount.
- Building trust and credibility (E-E-A-T – Experience, Expertise, Authoritativeness, Trustworthiness) is even more critical due to the sensitive nature of financial decisions (Your Money or Your Life – YMYL)
- Keyword research needs to be precise, targeting high-intent queries from qualified leads.
Example: Content about investment advice must be factually accurate, up-to-date, and avoid making unsubstantiated claims to comply with FCA regulations.