The advantage of social listening is that you proactively seize the opportunity to understand your customer base, grasp their pain points and evaluate better ways to meet their needs.

For example, you could react to a complaint and reach out to offer a resolution, even if the customer hasn’t made direct contact.

You might also recognise somebody who shares a recommendation for your product and use the power of brand advocacy – while ensuring your happy buyer remains a loyal customer.

Category: Social Listening Services - FAQs