We maintain a thorough understanding of the FCA’s rules on financial promotions. All content is carefully reviewed to ensure it is fair, clear, and not misleading. We incorporate necessary disclaimers, avoid making exaggerated claims, and focus on providing factual and balanced information. We stay updated on any changes to regulations to ensure ongoing compliance.
Common challenges include: navigating complex and evolving financial regulations, building and maintaining trust and authority in a sector where credibility is vital, competing with well-established financial institutions, creating content that is both SEO-friendly and easily understood by the target audience, and ensuring all online marketing activities comply with FCA guidelines on financial promotions.
SEO is a long-term investment. While initial improvements might be seen within 3-6 months, significant and sustainable results, especially in a competitive sector like finance, usually take 6-12 months or longer. This timeframe depends on the website’s existing authority, the competitiveness of the target keywords, and the thoroughness of the SEO strategy.
Key elements include: in-depth keyword research focusing on specific financial terms and local searches, creating compliant, informative, and trustworthy content that demonstrates E-E-A-T, optimising website technical aspects (speed, mobile-friendliness, security, HTTPS), robust local SEO (Google Business Profile optimisation, local citations), building high-quality and relevant backlinks, and ensuring strict adherence to FCA guidelines and other relevant regulations (like GDPR for data privacy).