Local SEO is how you show up when someone searches “aesthetic clinic near me” or “Botox [town name]”. It’s not optional – it’s how new clients find you.
Good local SEO includes:
- An optimised Google Business Profile
- Location-based content and keywords
- Local directory listings and backlinks
- Consistent reviews and fresh updates
It’s one of the most cost-effective ways to attract ready-to-book clients in your area.