Local SEO is simply the most effective way to promote your business online where you are based. It provides promotion exactly at the right time; when a local customer is looking to buy your product or services.
Also known as local search marketing, to be successful we maximise various strategies to get ranked online locally. These methods include listing on business directories. Yelp, Foursquare, Bing Places, Google My Business Listing, online reviews, along with other less known platforms. Consistency in these directories is the key to our success…
Local SEO is an extremely targeted marketing strategy that enables companies to position themselves on search engines and other business directories. This massively increases visibility and generates awareness within a niche market and locality.
Are you looking to increase your local sales? Then maximise your potential via customers performing local searches. Every day that customers are searching your locality and finding your competitors is lost business that you are giving away. Leveraging Local SEO will increase the chances of being found in your town.
Table of Contents
- 1 How Can Local SEO Help Attract New Customers?
- 2 Local Search Marketing – Google Maps
- 3 Local SEO vs. Organic SEO
- 4 The Importance of Local SEO
How Can Local SEO Help Attract New Customers?
Local searches have substantially increased in recent years, especially on mobile phones. According to recent statistics, 96% of desktop users conduct local searches. Almost 40% of all searches on Google are now focused locally.
Here’s why locality based small and medium sized businesses should opt to include Local SEO in their marketing strategy:
Local Search Marketing – Google Maps
In the UK, your business and website need to appear in Google Maps. All you need for this is to have a physical location in the town where you are looking to be found. This will make a difference to your local positioning and it’s free. https://www.google.com/business/
If you are listed, make sure your details are correct. Address discrepancies count against you, so check as the information is often pulled from other sources.
Produces Improved Results
The ideal time to connect with a customer is when they are in need of your product or service. With Local SEO, businesses can position themselves exactly when needed. When a need is searched, the businesses appear at the top of the search list.
Conversion Rates Are Higher
As you see in the above image. Google Places or Maps listings display the name, address and phone number of the business. In contrast to other traditional advertising, local search has a high (and measurable) rate of conversion. This means, if your business is positioned correctly, you are best placed to convert interest into customers.
Mobile Internet Usage is Still Growing
Increasing numbers of potential customers are searching via Google on mobile phones to buy products or services on the go. Even from their sofa! In 2015 Google announced that more searches are made on mobiles than PC’s. Make sure your website is mobile friendly and be visible in your locality.
Gives Improved Return on Investment
Unlike traditional advertising, with Local SEO there is little wasted exposure. You only reach a potential customer when they need you. Enticing a customer when they are interested in you is a cost efficient and effective option, offering greater ROI.
Most online directories allow users to rate and review local business and services. Having a good reputation online can really help you in attracting customers, so keep checking so you can respond to comments.
Local SEO vs. Organic SEO
Both Organic and Local SEO helps bolster your organic ranking on search engines. This helps you reach as many potential customers as possible. However, if you are contemplating between choosing between local and organic SEO, you should take your niche audience and nature of business into consideration.
With Local SEO, your business gets ranked for a specific location. This is ideal for a local business as you can target customers within a particular geographical area. Through this, you will always reach the right customers who might be looking for your service. For example, if you are a plumber in Chichester, ranking top in Google search in London could be a waste of time for everyone.
The Importance of Local SEO
The importance of Local SEO has increased in recent years with the expansion of Google Places, Google Maps, Apple Maps and the mobile web. This has encouraged many companies to make it an important part of their inbound marketing strategy. The targeted results, improved ROI and the high lead to sales conversion ratio indicate that it is an essential element of any company marketing strategy.
Make sure that the directory listings for your business locations are perfect, accurate and consistent. Remember that the main search engines and maps use multiple sources for their data. Including Yelp, Foursquare, Bing Places, Google Business Listing, online reviews, Yell, TomTom among many more.
Work with a partner who understands the importance of Local SEO in the UK. This will provide a real boost to your presence and help you be found online. Woya Digital offer excellent packages paid monthly for SEO without commitment.
Woya Digital can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.