SEO marketing (search engine optimisation) should be a key focus for those looking to grow a competitive and advantageous online presence.
The lack of transparency in the search engine results sector however, does create confusion amongst those seeking support with search engine related services.
At Woya Digital, our expert SEO team have curated a structured, considered and balanced blueprint which guides us through all SEO campaigns. This blueprint is based on years of vast expertise, knowledge and experience.
The elements of SEO are constantly changing, meaning it is imperative that businesses choose not just a trusted partner for their SEO marketing, but also one that keeps up to date with the ongoing developments in the sector and is therefore able to maintain SEO growth and success.
Here we provide an overview of the main elements contained within SEO marketing, and just how we at Woya manage a strategy for SEO success.
Why is Search Engine Optimisation so important for modern businesses?
There are few businesses still in existence who don’t benefit from a digital presence – and while this can make brands, products and services easier to find for those seeking them, it also means that the online market place is pretty crowded.
Focussed SEO efforts allows for organisations to differentiate themselves and stand out from the crowd in their given sector or industry, gaining competitive advantage and converting online visitors into paying customers.
With more understanding than ever of search engine optimisation practices amongst marketers, but with a frequently updated marketplace in which to function (it’s estimated that search engines such as Google tweak their algorithms and programming more than once a week), it is critical that businesses invest in successful and strategic SEO marketing in order to maintain their presence in search results.
Organic SEO
A well understood SEO tactic is to buy advertisements and essentially ‘pay your way’ to a high search engine ranking, but this aspect of SEO does not prove genuine authenticity and prestige in the way that organic efforts do.
Organic SEO refers to the practice of optimising a website in order to enhance its search engine ranking without any paid advertising. This doesn’t involve investing money into the search engine as a straight transaction, but as we have mentioned, it is subject to regular and ongoing changes.
Organic SEO must take into account the balance of the importance weighed on different factors within a website and exactly how each one contributes toward the overall ranking of the site. While the exact perfect ranking formula has never been revealed by any search engine to the public, there are many elements of organic SEO that can be managed as a baseline, including:
- Overall page content
- Accessibility factors
- UX (User Experience) factors
- Domain authority (DA), experience and trust
- Quantity and diversity of link building and linked websites
- Use of unique SEO keywords, images, video and other content.
Overall, it is proven that search engine results that appear organically receive more clickthroughs than those that have been paid for (PPC), and these are marked as paid adverts. Organic results also perform even better when combined with paid search engine marketing, and so form a great base from which to manage all search engine optimisation SEO marketing strategies and gain the most competitive advantage from it.
Working with Proven SEO Marketing Experts
Hundreds of thousands of SEO agencies and support services exist spanning all industries, territories and specialisms. It should be noted that there is currently no regulation of the SEO industry and so it can be difficult for businesses to identify which organisations are likely to deliver successful, white-hat search engine marketing strategies, and which aren’t.
In particular, in an age where companies are struggling for survival post-pandemic and in financially tumultuous conditions worldwide, not all have ability to invest vast sums into SEO marketing without the guarantee of success and ROI.
It is hugely important that the SEO experts or business chosen by those looking for help and support is experienced in the field. Without being able to rely on any single accreditation or regulation mark, instead it is recommended that:
- Proof is sought of successful campaigns – in the form of case studies, testimonials and other happy customers who have experienced enough success through SEO marketing and other SEO related services to recommend the provider
- Reviews are read on the company – preferably on an independent third-party review platform that allows for genuine, verified and unedited reviews to be left by those who have purchased a service from the provider in question
- Checks are made into the sector-specific experience of the SEO agency – in order to ensure that the business will be able to support the specialism of the organisation at hand. There are several industries that may require some bespoke focus and it’s handy to know that those working within the firm are able to offer such support
How Woya Digital Works with SEO
Woya Digital has worded with companies globally, across many sectors, supporting them with search engine opitimisation and associated digital marketing services for many years, with a team of experts in all professional marketing fields.
We work to The Woya Guarantee for all of our customers – guaranteeing measurable success in all SEO campaigns delivered so that you’re able to rest assured you’ll see an uptick in traffic, conversions and search engine ranking. We’re so confident in our team and their expertise that if we don’t improve keyword ranking and traffic within 6 months, then you won’t pay until we do.
Indeed if we don’t believe that we can make a positive difference to your SEO, we’ll let you know and won’t take you on as a client. Your business deserves the best and if we feel that our experience doesn’t fit or that we can’t help you improve, we’ll help you find a partner that can.
Alongside working directly with business clients on their SEO marketing strategies and campaigns, Woya Digital also offers white-label SEO services to other digital agencies. The level of respect we’ve received in our industry is unrivalled; and we’re pleased to say that we’ve accomplished the partnership of peers in the digital space who entrust their own client’s SEO performance to us.
The Woya Digital SEO Wheel
The Woya Wheel is what we refer to as our guiding pathway to organic search results success.
Profitable and well-performing search engine optimisation is made up of focus on a range of elements that, when combined and balanced, will boost SEO ranking and in turn, online visibility.
Where many businesses who refer to themselves as SEO ‘agencies’ actually only provide a single service (such as link building or accessibility optimisation), we at Woya Digital focus on on elements all in order to provide an all-encompassing SEO solution.
Driven by our expert team who specialise in all areas of search engine rankings and their years of experience and onward success, we created the Woya Wheel and apply it to every organic SEO strategy and campaign in order to develop and optimise successful search ranking results. The elements that make up the wheel include:
Website SEO Analysis
In order to begin to develop any SEO strategy, first the potential of the online presence must be established. This involves undertaking a full analysis of the existing website to understand best its strengths, weaknesses, opportunities and threats. This provides a baseline from which work can begin and allows for the full possibilities of success to be explored.
A website analysis does not always just take place at the beginning of any SEO marketing project, but instead should be revisited periodically to allow for new or amended strategies to form and further improvements to be made – especially in line with the ongoing updates and changes made to search engine algorithms.
SEO Keyword Research
While the days of ‘keyword stuffing’ website pages with as many relevant keywords and phrases as possible is now long gone, search engine algorithms still rely on the content of a website in order to understand what it is, who it’s for, and how well-presented it is for its users.
Woya Digital enact keyword research regularly in order to ensure that the content on the site is ever-current and that it fits the developing needs of user searches.
Recent Google updates have included the analysis of Natural Linguistic Programming (NLP) patterns as the way in which users search changes and develops all the time.
SEO Competitor Analysis
While the goalposts of SEO itself are always moving, so too are the activities, achievements and appetites of industry competitors. It is critical that businesses understand who their true competitors are in the online space – with the recognition that competing websites do not always equate to their ‘in-person’ competitors off line.
Woya Digital provides competitor analysis of competitor’s websites, social media, online presences and other SEO related activities to help our clients gain understanding and then advantage above them and ultimately, perform and rank higher within search engine results within which they appear.
Technical SEO
There is much ‘behind the scenes’ of a website that can be changed and improved in order to best demonstrate to search engine algorithms the authenticity, trustworthiness, relevancy and user experience of a site.
Technical SEO related activities include the creation and submission of site maps to Google (and other search engines as appropriate), creating an SEO-friendly site structure, improving loading speed issues, enacting mobile responsiveness changes for multi-device display and finding and fixing duplicate content issues.
On-Page SEO Optimisation
On-page SEO optimisation includes that of content already on a website to ensure search engines can read, understand and comprehend the site’s pages.
Woya Digital manages on-page optimisation across all websites including meta tags and descriptions, keyword usage, responsive formatting, internal linking, URL optimisation and sharing facilities.
Blogging and Guest Posts
To ‘blog’ has existed since 1994, and (contrary to some belief) is still an important element of SEO marketing. While the concept of blogging has evolved vastly since the 90s, it is used by organisations to present useful and shareable content aimed at its target audience; often to cement a brand reputation and position itself as an industry leader, and to add fresh new relevant content to a website – content is king!
A blog post can be published either on a business’ website itself or as a guest post on other relevant websites – and may be used directly as sales content or as more general marketing.
At Woya Digital we support clients both with content writing and creation, for publishing on site and for promoting to third parties in order to present guest posts on other domains.
Digital Press Releases
PR is no longer the domain of busy newsrooms but now primarily managed online by publications worldwide who need (and want) to access articles as quickly as possible in order to present onward to their own audiences.
Woya Digital provides a simple digital press release service which provides the potential of coverage and publicity across territories, targeted specifically to an audience segment or demographic.
The high quality backlinks achieved from such coverage can be hugely beneficial as part of an SEO campaign, with respected news services and websites on-board for partnership.
Directory Submission
SEO directories remain an important digital marketing factor, but the facilitation of submissions to directories must be carefully managed to avoid false or damaging listings.
Woya Digital maintains a database of only genuine and current digital directories, and will submit clients details to them in order to create one-way, regional and free backlinks.
Quality SEO Link Building
Quality link building is a critical element of search engine marketing. Working with our strategic partners across industries and the world, Woya Digital are able to build mutually beneficial business relationships to enhance the SEO credentials of all parties.
High quality, well-respected websites with good Domain Authority (DA) are the most effective links to receive, and our existing relationships allow for these to be created and maintained.
Monthly SEO Reporting
There is little point in investing in SEO marketing as a one off, search engine optimisation it is a moving target and something that requires continuous and consistent focus. Woya Digital provides easy-to-understand search engine results reports for all clients on a monthly basis.
Each report includes in-depth analysis alongside a quick overview for ease, highlighting the most relevant changes and explaining different aspects of search engine optimisation worked on.
If you’d like to start your spin of the Woya Wheel and learn how we can support your business with SEO efforts and to increase your website organic traffic, drop Woya Digital a message. The SEO journey starts here!