// Search Marketing News
Facebook Hashtags have made a Comeback
Have you recently started noticing Facebook posts that now include a collection of #hashtags? A new update introduced in July 2020 means Facebook hashtags have made a big comeback and effective usage on the platform can aid businesses massively in their visibility -...
The Importance Of Google Business Profile For Local Business Marketing
Small, local business marketing can be challenging - it can so often feel like your message is lost, in the ether of big-budget firms investing heavily in ad campaigns and influencer sponsorship. Interestingly, the biggest of the big corporations has designed it's own...
5 Tips To Grow Your Instagram Followers
As of August 2022, Instagram was the second most used and most downloaded app in the world, a position its held since its introduction of extra features back in 2010. For businesses looking for growth on social media through exposure to both existing and potential...
Why SEO is Critical for Your Online Business Growth
Small business marketing is often a case of having to pick and choose which strategies to implement and campaigns to operate within a tight budget and without a great deal of resource. Yet the real investment to be made in online marketing and business development is...
The Importance of a Great Website User Experience
Having an online business presence is imperative, but just having a website is not enough - your website must deliver everything users are looking for when they visit it (or they will just leave the site). It is essential that your website design and content provides...
September 2020 – Mobile Friendly Website Cut-Off Date
It’s news to no one: the world, and the world wide web, is mobile. More of us than ever have global information at our fingertips and in our back pockets in the form of smartphones and internet-connected tablets. It should be a given that websites are enabled to...
Data Privacy Day
Data Privacy is a key issue around the world now as we increasingly rely on technology and incorporate it into our daily lives, sharing more of ourselves online than ever before. The information that others unrelated to you are able to access on you, is likely a lot...
Get To Know Your Customers Day
Life is busy for business owners and one day rolls into the next; so it’s important that we step back and take stock once in a while. We need to re-assess priorities and ensure our ship is continuing to sail in the right direction. It is crucial for business owners to...
The Importance of Ranking in the Google Local Pack
UPDATED 2022 VERSION To ‘Google’ is now officially a verb worldwide, and for brands, it’s an imperative one. If your business can’t be found on Google, your customers (both existing and potential customers) can’t find you. In a world of quick searches and a reliance...