// Search Marketing News
The Importance of Internal Linking for SEO
There are countless factors of importance that contribute toward a website’s SEO (Search Engine Optimisation) performance and SERP (Search Engine Results Pages) rankings, and one is internal linking within a site. Given that there are now so many aspects of SEO for...
What Is Your Website Bounce Rate Telling You?
SEO can seem a minefield, with a myriad of acronyms, jargon and industry terms to navigate and ever-changing goalposts of algorithm preferences, best practice protocols and software tools. One such term amongst the many is ‘website bounce rate’. Let’s explain what it...
Understanding Your SEO Analysis Report
SEO has almost become a buzzword acronym amongst some businesses, insisting that they’ve ‘done it’ and that because they can be relatively easily found online that their efforts have been fruitful. In truth, SEO is a constantly moving and shifting activity and one in...
What Is The Google Algorithm, and How Does It Work?
Businesses worldwide are competing to rank highly on Google search and other search engines, and the internet is full of tips for ranking number one on SERPs (Search Engine Results Pages), SEO tips and tricks and ways to influence the Google search algorithm...
Why Duplicate Content is Bad for SEO
Navigating SEO can be a tricky job for businesses, particularly if there isn’t the resource in-house to focus on digital marketing full-time. We support organisations of all shapes, types and sizes to grow their organic digital presence, increase their search...
What is Google Indexing in SEO?
Businesses simply can’t afford for their website to not be listed on Google. With the Google search giant processing over 99,000 searches every single second, the potential is extremely important. But for Google search results to list a website or page, it must first...
Why You Must Include Long Tail Keywords In Your SEO Strategy
Search Engine Optimisation (SEO) is not just a ‘nice to have’ marketing tool for businesses presenting online - it’s not an option! Showing up in the right place at the right time digitally for customers searching online, is critical for any organisation wishing to...
How Do Search Engines Work?
Just about the whole world now relies on online search engines to look up information, compare products and services, and search for ... anything really! To ‘Google’ has become a verb, the behaviour of looking something up online has become the norm for many in the...
What is Search Intent in SEO, and Why Does It Matter?
The practice of SEO (Search Engine Optimization) is growing ever more comprehensive as the programming and algorithms behind search engines become cleverer and more complex. At the heart of this all is the need for search engines to present the most relevant possible...