// Search Marketing News
What is Google Indexing in SEO?
Businesses simply can’t afford for their website to not be listed on Google. With the Google search giant processing over 99,000 searches every single second, the potential is extremely important. But for Google search results to list a website or page, it must first...
Why You Must Include Long Tail Keywords In Your SEO Strategy
Search Engine Optimisation (SEO) is not just a ‘nice to have’ marketing tool for businesses presenting online - it’s not an option! Showing up in the right place at the right time digitally for customers searching online, is critical for any organisation wishing to...
How Do Search Engines Work?
Just about the whole world now relies on online search engines to look up information, compare products and services, and search for ... anything really! To ‘Google’ has become a verb, the behaviour of looking something up online has become the norm for many in the...
What is Search Intent in SEO, and Why Does It Matter?
The practice of SEO (Search Engine Optimization) is growing ever more comprehensive as the programming and algorithms behind search engines become cleverer and more complex. At the heart of this all is the need for search engines to present the most relevant possible...
How to Create a Simple SEO Content Strategy
Search Engine Optimisation (SEO) is an ever-changing discipline that requires continued activity and effort in order for businesses to remain at its forefront. With over 3.8 million searches happening on Google per minute worldwide, businesses who need to gain and...
Business Growth Marketing Tips for 2023
There are lots of things that you can do on the marketing front to tackle the last few months of 2022 and the new year ahead with the best possible chances of optimising business growth. The team at Woya suggest you follow these top business growth marketing tips and...
The Benefits of Website Hosting on a Dedicated Server
A website needs somewhere to live on the internet, and unless a business has its own dedicated server for website hosting, it will need to decide exactly where it will lie. Indeed there’s no shortage of options available, with a deluge of website hosting companies...
How To Increase Your Website Organic Traffic
It’s all well and good having a beautiful website full of all-singing, all-dancing functionality – but if no one visits it, its impact will be limited and the hard work poured into it fruitless. There are various ways to gain visitors to your website and widen its...
Understanding The Google Helpful Content Update
A new update is rolling out right now: the Google Helpful Content Update, and it’s a BIGGIE! With over 5 billion searches taking place every day on Google, it’s really no surprise that the digital marketing department of businesses worldwide have been shaped by the...