// Case Study:
Healthcare Software SEO

An international healthcare software client providing software solutions to the UK home care market and other countries including Austrialia. The client required page one rankings for key search terms in order to be visible in a competitive market. The clients previous agency had failed to produce page 1 rankings to this point, affecting traffic and conversions.

We worked with one of the UK’s fastest growing care software development companies. The firm works with high level of internal compliance, meaning content approval can often be a challenge to overcome to support search engine optimisation; Google likes fresh, quality content that uses entities it understands for each topic and niche. This is never more apparent than by researching page one results for healthcare software targeted organic SEO terms.

We used an integrated approach of including new compliant content targeted to our research and improvement of essential on-page / off-page optimisations to develop stronger the foundations required. Following this stage introducing premium backlinks to the site and creating a digital PR campaign to grow the brand authority score of the site.

This healthcare SEO strategy mixed with consistency over 12 months, achieved growth of traffic, rankings and on-site conversions, including impressions, clicks, on-page engagement and leads generated from organic traffic.

Using a mixture of technical SEO, on-page development, organic backlink building, premium on-site content generation, digital PR and minimal CRO (conversion rate optimisation), we generated results from Google with results that are still delivering beyond our work on this project.

Page one healthcare software seo rankings included: care agency software, home care, care management system, care management systems, home care software, online care rostering software, software for home care agency, home care software, software for homecare, care management software uk.
Plus a number of stable position one rankings, including the keyword home care rostering software.

We found Woya through a Google search whilst looking for an SEO agency to support our SAAS business. They won the account through a competitive tender process and a year later we are very pleased with the progress we have made in search visibility and domain authority. The team’s approach to link building has worked well for us and their copywriting approach reflects a deep understanding of the issues facing our industry – we never need to do a lot of re-writing with any of the articles they produce for us. I’ve also appreciated their rapid response to the inevitable urgent out-of-hours call when we’ve had a situation arise.”

Marketing Manager
Healthcare Software Company