// Professional SEO for Solicitors
Specialise SEO strategies designed for legal firms and professionals. We understand the unique challenges law firms face when it comes to standing out in a competitive market.
Our tailored SEO services help you improve your search engine rankings, drive targeted traffic, and build credibility online—so you can focus on what matters most, delivering top-tier legal services.
Lead Generating Law Firm SEO
Search engine optimisation is used extensively by all the top law firms, legal services providers and solicitors for generating online leads and generating ongoing new business. Make use of our free audit to see what your law firm website potential is.
We’re ambitious and bold, and we have absolute confidence that our SEO services will boost your practice profile using innovation and creativity to get ahead of the competition.
Your SEO needs to integrate with every other avenue of promotion, including marketing and customer communications, so we craft cohesive approaches to make the most of every touchpoint.
Law Firm SEO Packages
Our SEO for solicitors packages are full-service, backed by years of sector insights and a continued commitment to adopting technologies, applications and advancements in organic search engine optimisation.
There are countless opportunities for law firms to generate new leads, improve client relationships and deliver added value to cement your status as an established expert in the legal sector, with SEO providing clear, traceable search results.
Being in a higher position in competitive organic search results provides improved organic traffic, leads and enquiries. Our legal industry clients experience boosted engagement across digital platforms and ultimately growth and profitability through our expert SEO tactics.
Law Firm Website SEO Analysis
Legal Expertise Content Creation
Quality, engaging content to add relevant and useful information to your site – whether to add to your on-page content or create content marketing resources through legal advice blogs, law guides and outreach articles.
Site-Specific SEO For Solicitors
Quality Backlink Generation
Regular Progress Reports
Technical SEO
Complimentary Solicitor SEO Audit
Comprehensive law firm SEO audit is offered entirely free of charge to demonstrate the knowledge and skill we bring to the table as your SEO experts partner.
Your law firm SEO audit provides a wealth of information and evaluation to identify customised solutions specific to your legal firms practice.
There is no obligation to take things further, you can use your SEO report to determine actions you might take in-house, while we appreciate the opportunity to showcase what we can achieve and how.
Ongoing Solicitor SEO Management
Our role is to ensure your target customers find your practice quickly, understand the services on offer, and can take action to find excellent legal representation in your respective field. We specialise in long-term, organic growth, working with you and your team to define your goals, pinpoint your audience persona, and generate defined campaigns to build on your digital presence.
The Benefits of SEO for Solicitors
SEO is a broad field, and what works for you and aligns with your practice values and areas of expertise won’t always be the same as for another firm.
Getting to grips with the competition and comprehending the local and national search engine rankings is step one to deciding where to focus our efforts. SEO is one of the most effective ways to achieve these outcomes whilst reinforcing your standing as a firm with reputable authority in your practice areas.
Woya is an accomplished digital marketing team working with UK solicitors and legal consultancies to create bespoke strategies to help achieve your business objectives.
Our role is to ensure your target customers find your practice quickly, understand the services on offer, and can take action to find excellent legal representation in your respective field. We specialise in long-term, organic growth, working with you and your team to define your goals, pinpoint your audience persona, and generate defined campaigns to build on your digital presence.
- Analysing local competition and improving click-through rates to your site.
- Driving higher enquiry volumes through localised listings.
- Generating location-specific content to create new organic traffic.
- Collating positive client testimonials to improve your law firm’s reputation.
- Automated leads and traffic through organic site optimisation.
- Converting traffic and visits into phone calls and enquiries.
A Digital Marketing Team to Lead on SEO for Solicitors
With thousands of SEO agencies and digital subscription services promising to transform your online presence, we appreciate that it’s tough to decide which SEO provider is the best fit for your law firm SEO.
Woya is different because we are 100% focused on commercial success and build long-term relationships with our network of incredible clients, working together to create market-leading organic SEO approaches that truly deliver.
Our background in SEO for solicitors and other legal consultancy firms is unrivalled. It gives us a firm footing in understanding the sector, the services, and the SEO scope to make a quantifiable improvement to your revenue. The key is to know what your target clients are looking for and customise your website to hit every expectation.
We provide pay as you go monthly legal firm packages and invite our clients to pick and choose the level of SEO involvement that fits their budgets.
Extensive portfolio of client success.
Flexible, pay as you go contracts.
Free SEO audits and site recommendations.
Highly qualified testimonials and reviews.
Leveraging SEO for Family Law Firms
The fundamental concept of law firm SEO is reaching your desired customer base where they are – and that might vary considerably depending on whether you focus on conveyancing, commercial law, personal injury or family matters.
When it comes to family law services such as divorce mediation, separation agreements, pre and post-nuptial agreements and child custody arrangements, your tone, approach and digital marketing platforms matter.
Our law firm strategy and SEO campaigns combine creative, on-page, off-page and technical SEO to engage with prospective clients and provide real value via quality content, outstanding customer experiences and a clear journey from initial interest to making an enquiry or booking a consultation.
Client Agency Reviews
SEO Related Articles
Catch up on the latest SEO trends and tips in our news and blog section! Plus access SEO insights from subject matter experts.
Woya Digital Launches Complimentary Business Resources to Help Companies Understand Their SEO and Digital Marketing Health
Specialist digital marketing and SEO provider, Woya Digital, has launched a series of complimentary resources to improve awareness and understanding for businesses, including a complimentary Digital Marketing Health Check. Read the full article as published...
Google Updates
Google rolls out multiple core and spam updates each year to refine search quality, enhance spam detection, and improve overall user experience. Below is a recap of the major Google algorithm updates for 2024, outlining their purpose and impact on search rankings and...
Employee Spotlight: Meet Farah, Social Media Account Manager
At Woya Digital, we’re proud to have an incredible team, and today, we’re spotlighting Farah Dietrich, our talented Social Media Account Manager. With an Honours degree in Mass Communications and Media and background as Head of Marketing for a social media SAAS...
Woya Instagram Feed
Running a healthcare-related PPC campaign isn’t as simple as setting up ads and hoping for the best.
With strict regulations, high competition, and specific patient intent, getting it wrong can be costly—in both wasted ad spend and missed opportunities. ⚠️
Common mistakes we see:
🔎 Overlooking keyword research—targeting the wrong audience leads to low-quality clicks.
📉 Not monitoring & optimising—PPC isn’t “set and forget.” Constant refinement is key.
🎯 Targeting too broadly—niche, high-intent audiences drive better ROI.
🚀 Ignoring mobile optimisation—most patients search on mobile first.
PPC in healthcare requires precision, compliance, and continuous optimisation. If you`re making any of these mistakes, it`s time to refine your strategy.
📊 For expert PPC management contact us 👉 @woyadigital
#PPC #HealthcareMarketing #healthcaresector #healthcare #PayPerClick #GoogleAds #ppcagency #ppcmarketingagency #googleppcagency #ppcexperts #googleadvertising #advertisinggoogle #googleads #ppc #googleadwords #payperclick#PerformanceMarketing #WoyaDigital
Is Your Business Showing Up Where It Matters❓
93% of online experiences start with a search engine.
If your business isn’t ranking, you’re losing potential customers to competitors who are. SEO isn’t just about visibility—it’s about attracting the right audience and turning traffic into conversions.
Focus areas:
🔎 User Intent Over Keywords – It’s not just about search volume; it’s about relevance. Target searches that match what your customers actually need.
📝 Content That Educates & Converts – High-quality, valuable content wins. Be the answer to your audience’s most pressing questions.
📱 Website Performance & UX – Google prioritises fast, mobile-friendly websites. If your site takes longer than 3 seconds to load, you could be losing 53% of visitors.
🔗 Authority Through Digital PR & Backlinks – It’s quality over quantity. Get featured on reputable sites to boost trust and rankings.
🎯 SEO + CRO = Real Results – Traffic is great, but conversions matter more. Fine-tune landing pages, CTAs, and user experience to turn clicks into customers.
Make SEO work for your business—not just for rankings, but for real, measurable growth.
Head to our site for more info on our SEO services, to get your business ranking. ⬆️
#OnlineVisibility #SEOstrategy #SEO #MarketingTips #MarketingInsights #WoyaDigital
Content is Your Competitive Edge 📝
B2B companies that blog generate 80% more leads than those that don’t. Why? Because valuable content attracts, educates, and converts your ideal audience.
🔹 Build trust & authority
🔹 Drive organic traffic & SEO rankings
🔹 Nurture leads through every stage of the buyer journey
If you’re not creating content, you’re leaving leads (and revenue) on the table.
Let`s help you achieve your business goals.
📩 Visit our link in bio to learn more @woyadigital
#ContentMarketing #LeadGeneration #B2BMarketing #SEO #DigitalMarketing #WoyaDigital
We were honoured to attend a wonderful exclusive dinner and drinks reception in aid of @theatlascharity last night at the House of Lords, hosted by Nick Bracken OBE DL and peer sponsored by Lord Addington, with Atlas Founder and Chairman, @jasonleonard114 and a range of other fabulous people! ✨
We are incredibly proud and passionate as official marketing partner, to support this amazing charity in enabling real change in the lives of children across the globe. 🌍
#AtlasFoundation #Sportforgood #Changinglives #marketingpartner #officialmarketingpartner #sportsmarketing #childrenscharity #charitymarketing #woyadigital
And here it is, the first Google Core Algorithm Update for 2025!
Google rolled out this first Core Algorithm Update on March 13th and has advised that it may take up to 2 weeks to complete. ⚠️
Google rolls out core updates several times a year, introducing substantial and widespread modifications to its search algorithms and systems. Due to their significant impact, Google makes official announcements about these updates.
Focusing on building a strong site foundation and ensuring the quality of your content will put you in the best position to weather the Google Core Updates. 🚀
Google`s focus on quality is here to stay. An informed SEO team helps you navigate these changes, ensuring your website remains visible and successful in the long term.
#googleupdates2025 #googleseo #SEO #seoexpert #contentcreator #contentmarketing #seoagency #businessmarketing #digitalmarketing #onlinebusinessmarketing #marketingbusiness #marketingforbusiness #marketingyourbusiness #google #googleranking #seoservices #seoauditservices #whitelabelseo #localseoservices #seoservicescompany #websiteseoservices #seoservicesagency #seoserviceslondon #woyadigital